Set the social and digital strategy for more than 5 brands in regions including China Mainland, HK, MK, TW, Singapore, Malaysia, Thailand under the global guidelines and local needsWork with both local and global team on developing suitable content for social media Channels and set the digital & social media buy planLook after in store and EC social & digital implementation tools like wechat miniprogramWork with the EC team to drive the traffic and design the EC platform campaignsDesign and run the social CRM systemDesign internet campaign programs to improve brand awareness, and manage the agencies to deploy the campaignContinuously monitor competitors’ developments and consumer feedbacks on the web and ensure brand’s competitive advantage in on the webConduct internet behavior and customer purchase behavior data analysis and draw business insights

Setting the corporate digital revolution strategy on both marketing and business area, lead the company to finish the overall business model revolution. Create and lead the new digital team to deliver the overall digitalized transform of the company on both Ecom and marketing side under the direct report to the company owner. Lead to re-create the company Ecom system including both own channel (Bangoo.com) and 3rd channels (Taobao, JD, etc). Lead to create the new company mobile communication & Ecom APP (有范) and design its launch campaign with 奇葩说 online show Daily job includes social media strategy and content, digital media & consumer activation, CRM  Data analysis, media optimization to make sure the investment ROI and link with the product design.

Lead development, planning and implementation of digital activities to industry-leading standards Working closely with company and JV corporate and product marketing teams, regional digital team and Sales & Service team; Build and maintain corporate and product online properties on an on-going basis to ensure consistency in quality and "look and feel"; Manage daily conversations across company social media platforms and grow the company online communities; Build and maintain a close relationship with online influencers such as forum owners, and other digital influencers; Provide digital solution to Marketing, Sales & Service and other internal stakeholders; Manage third-party agency relationships to ensure that agency partner deliver high quality programs in a cost-effective manner;  Provide leadership to the extended company digital team including direct reports as well as extended JV and agency teams in digital communications program planning and execution.Take the lead on the Ford China digital CRM, handling the different car models owner club, define and create the DM, EDM to different target audience groups. Create and execute the EPR and online crisis fast response system. Build and enhance the relationship with KOLs from different area such as Auto, lifestyle and media.

1, Official homepage content maintain and update 2, Online marketing promotion and media plan 3, B2B online booking system trainning and promotion4, CRM management for both call-in and already on-board database. DM and EDM campaigns. Takes charge of the PAO operation countries including China,Japan,Korea, Australia and so on.Main Achievement:1. Costa Onboard life Video Project – Defines the “Education” as the main task of the E-marketing in China. Confirms the four target groups for cruise in China: Family, Lovers, Friends and MICE (Business group). Shooting four onboard video for the each group to show what the customers can enjoy onboard. After the project, the performance (PV, UV, Stickiness) of the B2C website increased more than 150% in the following 6 months. Family becomes the most important customer group for Costa China. 2. Costa-Magnum Joint Promotion – In 2010, Costa has the 360 degree joint promotion with Magnum on Kaixin.com. Sharing the similar brand definition and target group, Costa and Magnum launched together the Costa cruise scene “非常礼遇” on KaiXin.com. At the same time, the joint TVC, package are launched. After 5 months from Feb, the download of the add-on reached more than 50 millions and the PV more than 150 millions. In addition, this project generates the wave of the EPR on the internet, there are plenty of online topics being warmly discussed and some minisites to teach you how to play it. In the end, the Costa’s main competitor – Royal Caribbean Cruise bought the “非常礼遇”, “歌诗达梦龙” and other keywords on the search engine to waive the huge effect of this project.

1, Online media proposal for Lufthansa, Starwood,BP, DTC and HSBC. 2, Online media planning for the accounts above3, Media plan evaluation and execution 4, Online media tranningMain Achievement:1. President (统一) Milk Tea Online Strategy – Defines the main online strategy for the new president milk tea. Uses the “Constellation” as the method to launch the online campaign. Successfully grasps the campus people and white collar as the main target. The performance of the project is highly approved by the client and was ranked the “Highest ROI Project of the year” in Mindshare Interaction.2. President Group Online Strategy – As the team member to define the whole year digital marketing strategy for each product in President Group. Made the “Digital marketing Trends” training for all the high management level in President Group.

As the key account manager. Totally charges the communication with Nike and Coca-cola. Plan the media exposure online, evaluate the media performance and reach the sales target. Coke online strategy on Sina Coke activity website Coke forum Nike online forum and society Nike online media planning

As a financial reporter and editor, Analysis Chinese stock market, important finance and economic news and investment decisions, interview a lot of essential financial and economic meeting and events such as APEC Shanghai. Press on finance and Shanghai website VIP chatting room Shanghai local website content Key project support Local website strategy