Department: Product Strategy and Operations, *Pangle*Pangle is the Ad Network of TikTok for Business, the 2nd largest programmatic advertising product and revenue driver of ByteDance's oversea business (1st largest is TikTok).1. Built the team from scratch including: 1) identified potential revenue growth areas and set priorities with analyses, 2) drafted team scope and performance evaluation guideline, 3) hiring (headcount 5), etc.;2. Identified product needs of Small and Medium Business (SMB), the sales segment with top-1 priority, solved pain points with holistic solutions, grew revenue by 46% to 22M USD in 3 months, growth rate 2x vs. Ads on TikTok;3. Led high-level P&L negotiations with stakeholders, lowered business cost by optimizing agency rebate system;4. Established Pangle's GTM mechanisms from scratch including: 1) product trainings, marketing events, playbooks by verticals, 2) product knowledge center and exams for sales-people, 3) product adoption incentive programs.

1. Led only 1 person to grow Pangle non-game business revenue in CNOB by 245% to 16.2M USD (bi-monthly) in half a year, growth rate 4x vs. Ads on TikTok, revenue contribution rate (vs. gaming business) in CNOB increased from 18% to 43%;2. Closely worked with the Product R&D team, initiated a complete anti-fraud mechanism and a product strategy of long-term retention rate optimization.

1. Acting lead of mainland China business unit, managed relationship to all upper funnel acquisition teams and channels, led the unit to grow revenue by 75% to ~3M USD in half a year; 2. Project leader of APAC People Pillar Committee, focusing on APAC team culture management and DEI initiatives.

1. Team manager of China business unit for long-tail new customers (quarterly revenue size <16.5k USD). Managed 18 Google vendor direct reportees (1 team leader, 3 group leaders, 12 campaign specialists, 2 supporting roles);2. Used 1 quarter to build this team in Beijing (hiring, training, etc.), and 2 quarters to make it one of the best sales teams globally by top performance numbers and widely recognized operation excellence;3. Promoted with "Superb" rating (only 1 of that performance cycle in the APAC team, the highest rating of Google performance review);4. Won “the Most Inspirational Individual Award” in APAC (2020 Q2).

1. Consultant to top new customers (quarterly revenue size 16.5K-450K USD) in GrCN (~70% Mainland China, ~25% Hong Kong, ~5% Taiwan), focusing on 1) revenue growth, 2) customer business development, and 3) customer retention. Over-achieved core targets for all 4 quarters;2. Mentor of new joiners, helped build the mainland China unit with headcount growing from 1 to 3.5.

1. Consultant to key retained customers in GrCN;2. Acting leader of China small business unit for customers categorized as "Torso" with strategic potential, onboarded new joiners and helped build the unit with headcount growing from 1 to 3.

1. Case-based consultant to Ads customers, focusing on technical troubleshooting and product education;2. Led project "GrCN Performance Lift", drove key indicator "same-day-resolution rate" from 83% (2016 Q3) to 90% (2017 Q1), Top 1 in APAC, with which GrCN team won "APAC Best Country Award";Promoted with "Superb" rating (only 1 of that performance cycle in the GrCN team, the highest rating of Google performance review).

Planned and conducted PR events for corporate IPOs and for HKSE listed corporates.

On a market research project of Bank Industry in Hong Kong.

On a market research project for a client from the catering equipment industry in Guangdong and Fujian.