Ian M. Email & Phone Number

Edinburgh, Gb

Edinburgh, Scotland, United Kingdom

I direct the iterative service design and delivery of the £42m Techscaler programme, aimed at increasing the number of successful tech startups in Scotland and positioning the country as Europe’s leading startup economy. I establish the design mission, vision, and strategic direction for six product groups, segmented by company maturity, guiding a multi-disciplinary team of over 60 specialists in the design and implementation of products and services. Key achievements under my leadership include: • Launched a membership programme with over 1,100 members.• Delivered more than 1,550 mentorship hours.• Graduated more than 300 participants from education courses. • Achieved an average NPS of +90 for the programme.• Supported members as they have raised over £91.2m of capital. Core activities• Overseeing the design of our products and services across six product groups.• Working with our product group heads to set the vision and direction for the group’s products and services, ensuring the value and viability of their outputs. • Supporting teams to conduct regular, effective user and stakeholder research to identify and improve inefficiencies, resulting in over £250k in annual cost savings. • Supporting the team in the creation of detailed customer journey maps, service blueprints, and documentation to ensure the impact of service design is visible across the organisation. • Managing overall programme budget and timelines, working closely with design, engineering, and service delivery managers to prioritise effectively and deliver projects on time and to budget.• Collaborating with senior internal and external stakeholders to implement service design principles across the organization and successfully advocated for a team restructure to organise around our six core product groups.

Edinburgh, Scotland, United Kingdom

I co-founded Pour, an order and pay platform that helped hospitality businesses increase their revenue by 30%.Key achievements• Led the business from concept to UK launch in 12 months and into profit in 18 months.• Raised over £100k of investment to power growth in the UK, Malta, and Australia. • Processed over 13,500 orders globally. • Becoming the official order and pay app of the Silverstone Grand Prix. • Learning to code to improve the pace of our development in the early stages of the company. Core activities• Created the product vision and coordinated with both agency and in-house teams to bring the product to market in under 12 months.• Managed customer relations and sales pipeline, identifying opportunities to inform the development roadmap.• Developed and implemented the go-to-market strategy, our monetisation approach, and led our fundraising efforts where we successfully raised over £100k. • Built our customer acquisition strategy using owned, earned, and paid media activities to secure customers across the UK, Europe, and Australia. • Hired and managed a globally based hybrid team.

Edinburgh, United Kingdom

I led a multi-disciplined team of planner buyers, data engineers, and design specialists, and helped clients better understand their customer problems and deliver multi-channel solutions that drove both customer and business value.Key achievements• Founded the strategic planning department, hiring in and managing a team of 2-planners as we expanded. • Created the communications planning process, which prioritised multi-channel responses to brief, increased monetisation opportunities for the agency, and reduced resource time spent per project by 45%. • Led the strategic planning on new business pitches and secured c. £1.5m of incremental billings.

Edinburgh, United Kingdom

I oversaw the delivery of communications plans for multi-national clients across the travel, finance, energy and FMCG industries in the UK, Italy, and France. I worked with our planners to set the vision and direction for each client brief, ensuring a quality output for every client. Working with a multi-disciplined team of channel specialists I was responsible for setting budgets and key performance indicators, developing the communications roadmap, overseeing the delivery of activations to tight deadlines, and using data to continuously improve our teams’ strategic recommendations.

London / Edinburgh

I reported to the Client Services Director and managed a client team with 14 direct reports, comprising channel specialists, planner buyers, and data experts. I was responsible for analysing market trends, understanding customer challenges, and creating solutions that delivered positive outcomes for my clients and our business. My clients billed over £30m+ annually and included Sofology, ScottishPower, and Froneri. My team consistently achieved high client feedback scores, regularly delivering 40% revenue bonuses to the business. In addition, I was the lead communications planner on successful new business pitch teams in the FMCG, travel, finance, retail, and energy sectors, who added £125m+ of incremental billings to the agency.

Edinburgh

I founded CBC, an online craft alcohol reseller, to make it easier for people to buy craft spirits from Scotland and have them delivered to their door. We processed over £35k of sales through our site, gained sole supplier status with some of Scotland’s biggest craft breweries, and learned a lot. We went out of business because we couldn’t deliver the same value to customers as Amazon, Tesco, and Aldi.

London

I joined as a Media Executive, learning the basics of account management and the communications planning process. Progressed over my three-year tenure to Senior Planner Buyer level where I worked in multi-discipline teams with channel specialists, data engineers, and research experts to deliver planning services to clients in the UK and EMEA. My clients included Dell, Egg Credit Cards, Citi Bank, and VAG Cars and they had combined annual billings of more than £300m p/a.

Glasgow/Inverness

I founded Happyman Clothing during University to try out some of the techniques we were learning about in class. I created two own brands and acted as a reseller for a popular Highland clothing chain. We turned over c.£10,000 per year and I was responsible for clothing design, website design, branding, marketing activities, supply chain management, go-to-market strategy, and finance. I learned way more doing this than I did at university. I closed the business as I wasn’t very good at designing clothes and I wanted to focus on my corporate experience.

Inverness, Glasgow, London

Various after school and during university placements. I then worked full time in the London office for 6 months before joining MediaCom

Bachelor Of Arts - Ba, Marketing, 2:1

Bachelor Of Arts - Ba, Marketing