Iana Bonati Email & Phone Number

Milan, It

Rozzano (Mi)

In the assigned budget and planning, working closely with the Management and the Sales Force.These are my responsibilities:• Develop and implement marketing plan• Analysis and monitoring sell-in/sell-out• Managing new products launch (packaging, communications, trade activities, etc..)• Design, development and production of POP material• Planning and monitoring national promotions & customized promotion for our customers • Manage the relationship with key customers for special projects, such as participation in trade shows, meetings, promo day , etc ... and the presence on their communication (flyers, brochures , website, etc. )• Close relationship with the field agencies throughout the country ( about 50 )Corporate• Updating and implementation of website, • Managing and updating the General Catalogue both paper and digital, both Catalogues Operating in use for foreign language• Organization of internal meetings with the sales force and corporate events ( kick off, Christmas party )

Milan

Working closely to Customers’ Marketing Department as Account.Main activities can be summarized as follow:• Create, develop, manage and run customer’s events (meeting, relational activities, teambuilding, webcast, fair and exhibitions,…)• Event co-ordination: working closely to graphic department, PR department, social media department for the pre-event arrangements• Event co-ordination: daily relationship with locations, catering, technical services, etc..Main Customers: DELL, EMC, TIBCO, CITRIX, SAP, AMD, SCHNEIDER ELECTRIC, HENKEL

The position is focused on the strengthening of the Oracle’s Technology offerings for the italian market, supporting and working with Sales Department.Main activities can be summarized as follows:· Outline and develop lead generation activities, having a strong orientation towards pipeline’s trends · Develop strong relationships with italian newtwork particularly with specific associations, public and privat entities and academic representative. · Plan, manage and run events (cross-markets, specific per industry or tailored for a single customer), making sure that results are in line with the original business ideas. · Establish sponsoring activities, verifying consistency and returns in a business perspectives · Establish alliances with partner and other organizations· Engages in follow-up campaing and evaluation of all contacts generated by marketing activities

I applied the European Channel Marketing strategy at local level. I developed Tele Atlas brand awareness through local actions with retailers and partners and training retailers about navigation in general and Tele Atlas in particular with the help of the local field team.Main activities can be summarized as follows:· Budget management: manage efficiently local budget and local co-marketing budget, working with IT and European Navigation, Wireless and OE partners to develop channel plans & co-marketing campaigns, in the best interest of Tele Atlas. · Develop brand to increase mind share, generate sales opportunities & achieve market share targets through marketing, channel training & market awareness campaigns.· To manage local marketing relationships with customers, business partners, channel partners & local agencies. · Working with IT retailers (CE, Mobile Phone & on-line retailers and distribution partners to develop marketing plans to increase market share)· Manage field agency & field activities to achieve corporate objectives· Local management of the IT PR agency. · To identify opportunities for local events & exhibitions in the interest of the business.

· Retail activities: through the local field team, reach 65% mind share in top priority stores. · Field team management: educated the PND end-users about the map contents and the value behind this. Achieve 25 visits per store per agent on average during the year and train all store sales people of priority 1 and 2 stores. (5 field agents)· Participate in many in-store activities and Management and development of a Category Management project in order to facilitate up-selling of PNDs · Work with the EMEA Marketing & Communication Manager for POP materials development· Create and nurture the local relationship with channel partners