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Working to exponentially grow TikTok and ByteDance product adoption across the METAP region.Developing agency initiatives that deliver growth and mutual value. Oversaw the OMG x Havas relationship accross METAPResponsible for managing agency relationships, revenue pacing and amplification initatives

I worked with some of the industry's best planners, in the world's fastest-moving media market.I was responsible for Strategy and Planning and oversaw a portfolio of key clients including SC Johnson, HSBC, Volkswagen Group, Porsche, HP and Google alongside pitching and new business acquisition.My day to day responsibilities saw me connect with Business leads, and data and analytics specialists. I bridged these different disciplines and was successful in developing new and… Show more I worked with some of the industry's best planners, in the world's fastest-moving media market.I was responsible for Strategy and Planning and oversaw a portfolio of key clients including SC Johnson, HSBC, Volkswagen Group, Porsche, HP and Google alongside pitching and new business acquisition.My day to day responsibilities saw me connect with Business leads, and data and analytics specialists. I bridged these different disciplines and was successful in developing new and innovative products that helped us solve client challenges. I also played an active role in cascading our global product (OmniStudio) and in inspiring our teams to produce first-class work.During my tenure, I was selected as a judge for industry awards in China and Asia and have been published as a thought-leader in WARC as well as PHD's global Thoughleadership book 'Merge'.• Campaign - Media Agency of the Year - China - 2018 (Gold)• Campaign - Media Agency of the Year - China - 2019 (Bronze)Public Speaking:• Canadian APG (Account Planning Group) - The 3R's to planning during a crisis• HSBC Global Client Team - Lessons from China: Managing the new normal post-COVID Show less

Key Achievements:• Acquired 4 new clients totalling +50% growth in Social Media Billings in first 12 months• Published Contributing Author- ' Merge: The Closing Gap between technology and us (2017)'• Public Speaker - Dubai Lynx Festival of Creativity- 'Brands Intrinsic to the Sharing Economy' (2017)• Jury Member - WARC Prize for MENA Strategy (2017)• EFFIE MENA 2017 - Most Effective Media Agency• EFFIE MENA 2017 -Silver - Media Partnership… Show more Key Achievements:• Acquired 4 new clients totalling +50% growth in Social Media Billings in first 12 months• Published Contributing Author- ' Merge: The Closing Gap between technology and us (2017)'• Public Speaker - Dubai Lynx Festival of Creativity- 'Brands Intrinsic to the Sharing Economy' (2017)• Jury Member - WARC Prize for MENA Strategy (2017)• EFFIE MENA 2017 - Most Effective Media Agency• EFFIE MENA 2017 -Silver - Media Partnership ActivationResponsibilities:• Reporting to the MD, I managed a team of seven people, responsible for conceiving market-leading communications strategies for a range of our key clients • A hands-on leader focused on delivering client satisfaction through excellence in planning outputs• Experience in conceiving and leading Social Media, Content Production, Influencer Marketing, New Technology (Bots, Social Analytics and Special Projects)• Anticipating and interpreting trends and shaping the future of our Content Marketing product at PHD• New business acquisition and pitching resulting in new several new businesses wins in year 1Client Experience• Unilever (St Ives)• Arla Foods• Louvre Abu Dhabi• Robinsons (Retail)• Mansour (Turner Media) Show less

Key Achievements:• Member of the global pitch team that secured the $3bn VW account, June 16• Played a pivotal role in growing the company billings +87% in 2015• PHD UAE - 2015 Campaign Media Agency of the Year (MENA)• PHD Global - 2015 Campaign Media Agency of the Year (Global)• I have twice mentored a team member to win a week of learning experiences at Cannes (2016 & 2011)• Launched 'Game of Pings' initiative to grow Source participation - top 10 agency finish •… Show more Key Achievements:• Member of the global pitch team that secured the $3bn VW account, June 16• Played a pivotal role in growing the company billings +87% in 2015• PHD UAE - 2015 Campaign Media Agency of the Year (MENA)• PHD Global - 2015 Campaign Media Agency of the Year (Global)• I have twice mentored a team member to win a week of learning experiences at Cannes (2016 & 2011)• Launched 'Game of Pings' initiative to grow Source participation - top 10 agency finish • MENA EFFIE's 2015 - Bronze (Lurpak Cooks Range)Responsibilities:• I guided the planning teams and helped craft and shape the agencies' innovative thinking• Played a central role in AOP planning for our core clients, developing a culture of creativity and sharing within the agency, and led the adoption of PHD's 'Source' Operating System• A pivotal member of the new business development team that grew billings +$40m, in only 12 Months• Mentored junior planners Client Experience:Automotive: Toyota, Lexus, McLaren, BentleyFMCG: Ferrero- Rocher, Nutella, Kinder, TicTac, Arla Foods- Lurpak Butter, Puck, Castello, Unilever- Axe, Dove, OMO, Jif, and Marico Hair Care productsLeisure & Tourism: Louvre Abu Dhabi, Dubai Parks & Resorts- Motiongate, Bollywood Parks, Legoland, MeraasOthers: IKEA, Estee Lauder Companies- Clinique, M.A.C. Bobbi Brown Show less

Key Achievements:• Successful retention of agency's then largest account - Arla Foods• Led the transition of Arla Foods brand Puck into a Masterbrand• Successfully extended Arla Foods brand Lurpak into 5 new variants (global best launch market)• Stabilization and retention of a team of 6 planners who had been lacking direct leadership• Mentored 2 team members, leading to promotion of +2 levels during my tenureResponsibilities• Oversaw a team of 7 planners•… Show more Key Achievements:• Successful retention of agency's then largest account - Arla Foods• Led the transition of Arla Foods brand Puck into a Masterbrand• Successfully extended Arla Foods brand Lurpak into 5 new variants (global best launch market)• Stabilization and retention of a team of 6 planners who had been lacking direct leadership• Mentored 2 team members, leading to promotion of +2 levels during my tenureResponsibilities• Oversaw a team of 7 planners• Launched a new range of butter products for Lurpak (Lurpak Cooks Range)• Transitioned a jar cheese brand (Puck) into a cross-product Masterbrand• Enhanced the planning output of my accounts• New business acquisition (2 x new accounts)• I successfully developed Pan-regional expertise, working with our satellite offices in Egypt, Saudi Arabia, Morocco and LebanonClient Experience:Arla Foods (Lurpak Butter, Puck)Marico (Parachute Hair Oil)Estee Lauder CompaniesBentley Motors SC Johnson Show less

As the Account Director I managed a team of 3 and oversaw the media planning for a range of brands, including: Manchester City Football Club, Taylor's of Harrogate Coffee and AG Barr Soft Drinks (IRN-BRU, Strathmore Water, Rubicon).During my time in this role I developed my management skills and account management capabilities. The majority of our clients were challenger brands, which in turn gave me exposure and experience in executing campaigns that punched well above their weight in… Show more As the Account Director I managed a team of 3 and oversaw the media planning for a range of brands, including: Manchester City Football Club, Taylor's of Harrogate Coffee and AG Barr Soft Drinks (IRN-BRU, Strathmore Water, Rubicon).During my time in this role I developed my management skills and account management capabilities. The majority of our clients were challenger brands, which in turn gave me exposure and experience in executing campaigns that punched well above their weight in terms of impact.One such campaign I was part of was the IRN-BRU 'BRU-Zil'​ campaign which ran during the build up to the World Cup 2010 and culminated in a Gold Lions at Cannes Festival of Media in 2011.http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=21427&Title=How_IRN-BRU_became_gold_winners_at_this_year%​27s_Cannes_Lions_ Show less

Beginning my tenure as Senior Executive I was quickly promoted to Media Manager and took on the responsibilities of overseeing the Cross Country Trains and AGA accounts, and then later on the AG Barr soft drinks brands.Key responsibilities included:• Client facing manager for several of the agencies’ core accounts- Orangina, IRN-BRU, Strathmore Water and also NWDA• Responsible for interpreting clients’ strategy, and designing and implementing bespoke Media solutions to fulfil… Show more Beginning my tenure as Senior Executive I was quickly promoted to Media Manager and took on the responsibilities of overseeing the Cross Country Trains and AGA accounts, and then later on the AG Barr soft drinks brands.Key responsibilities included:• Client facing manager for several of the agencies’ core accounts- Orangina, IRN-BRU, Strathmore Water and also NWDA• Responsible for interpreting clients’ strategy, and designing and implementing bespoke Media solutions to fulfil their needs• Competency across Press (National/Regional), Radio, TV, & Outdoor Media• Responsibility for training and developing graduates to company standard, as well as manager to a team of 2 x Media Assistants Show less

Joining McCann Erickson Group was my primary objective after graduation and moving back home. I entered into the companies graduate training scheme and I was one of five candidates chosen from over 120 applicants, and assigned a role within the media planning function at UM.Having spent two years as a Media Executive at the start of my tenure, I then diversified my skill base and focused on TV Buying.The TV Buying role was tough and as a unit of four we handled the highest… Show more Joining McCann Erickson Group was my primary objective after graduation and moving back home. I entered into the companies graduate training scheme and I was one of five candidates chosen from over 120 applicants, and assigned a role within the media planning function at UM.Having spent two years as a Media Executive at the start of my tenure, I then diversified my skill base and focused on TV Buying.The TV Buying role was tough and as a unit of four we handled the highest volume of TV Billings per head in the region, spanning all the agencies accounts and including: Aldi, Durex, Scholl, American Airlines, BASF, and Magnet Kitchens.Key responsibilities included:* Negotiation of buying rates and compensation from broadcasters* Negotiation of spot moves / upgrades* Day to day Account Management, and administration * Overnight rating assessment and account optimisation* Rating forecasting and defensive planning* TV Spot schedule optimisation, with strong attention to detail.* Experience and competency in buying TV, Radio, National & Regional -Press, Outdoor Media as well as awareness of digital & emerging new media. Show less

* Coordinated merchandising staff allocations for Tesco & J..Sainsbury’s accounts

Whilst at University my interest and passion for advertising as a career path began to gather pace. I'd heard from friends about the chance to work as a campus brand manager, so applied and was appointed to represent Alka-Seltzer, a popular hangover cure.As brand ambassador for Alka Seltzer it was my responsibility to create 'buzz” around campus to drive interest and sales in a new variant the brand had launched. With a budge of less than $200 I created sponsored events at popular club… Show more Whilst at University my interest and passion for advertising as a career path began to gather pace. I'd heard from friends about the chance to work as a campus brand manager, so applied and was appointed to represent Alka-Seltzer, a popular hangover cure.As brand ambassador for Alka Seltzer it was my responsibility to create 'buzz” around campus to drive interest and sales in a new variant the brand had launched. With a budge of less than $200 I created sponsored events at popular club nights where we distributed free vodka, dressed as doctors, and stamped peoples hands with the brand logo, a reminder in the morning of the product they should get for their inevitable hangover.My efforts saw me won 'best event' two semesters on the run, and these successes solidified my interest in working in the industry. Show less