Iana V. Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Oversaw brand launches by steering a team of two direct reports and controlling projects ranging from small initiatives to $1M+. Headed operational and business system aspects by engaging with various departments..
• Led the management of the 4U BY TIA brand launch, overseeing concept development, naming, logo creation, audience targeting, and creative direction during photo shoots.
• Established an in-house agency within a biotech company, spearheading the diversification and creation of multiple brands, such as Stripes by Naomi Watts and 4u by Tia Mowry. Show less

Greater New York City Area

• Steered the operational aspects of projects within the marketing team, interacting with cross-functional partners, such as Sales, Market Access, Procurement, Legal/Compliance, and Finance. Controlled processes from.
• Led creative and visual merchandising development across APAC, EMEA, and NA, evaluating forecasting for visual merchandising requirements, resulting in 55%+ savings.
• Guided the operational aspects of 6-12 product launches and 30-40 promotional programs each year, implementing strategic initiatives. Show less

Greater New York City Area

• Oversaw the entire activation process, from concept creation to onsite execution, serving as a crucial liaison between internal and external stakeholders. Updated all stakeholders on project status, utilized data and.
• Conceptualized social media videos while orchestrating an RFP process for a fragrance campaign and… Show more Oversaw the entire activation process, from concept creation to onsite execution, serving as a crucial.
• Conceptualized social media videos while orchestrating an RFP process for a fragrance campaign and negotiating a deal with a studio for video production based on edits and cutdowns.
• Led the ideation and production of lead launches by applying a strategic approach to activation planning and execution. Show less

Greater New York City Area

• Served as the primary liaison between internal and external teams, collaborating with Sales, Account Strategy, and Creative professionals and clients. Steered the execution of campaigns by cooperating with various.
• Partnered with the VP of Creative for the timely completion of 2D and 3D designs and production of visually impactful advertising campaigns featuring talents, such as Mario Testino and Ezra Petronio, catering to.
• Implemented an approach to detail management, including invoices, agreements, service fees, and large item expenses to streamline financial processes in the support services role. Show less

Greater New York City Area

• Defined a comprehensive workflow to seamlessly integrate across all channels. Ensured daily engagement, conducting meetings within the marketing department. Partnered with the Creative Director, managing freelance.
• Streamlined launch procedures by creating guidelines for efficient and consistent processes.
• Instituted check-in points, providing regular assessments and adjustments… Show more Defined a comprehensive workflow to seamlessly integrate across all channels. Ensured daily engagement, conducting meetings within.
• Instituted check-in points, providing regular assessments and adjustments to guarantee project alignment with objectives. Show less

Greater New York City Area

Beauty division director managing all hair & make-up, styling and set design.Oversaw emerging talent board including scouting photographers.

New York, NY

Oversaw the creative department under SVP Creative Director Managed creative services, merchandising, development of new initiatives, trend identification, shoot production budgets and all negotiations. Directed all creative budget spend including freelance designers and photography.Oversaw creative department with work including direct mail, email.

Greater New York City Area

Managed client implementations to achieve timely company and client-desired results for assigned projects, I was involved in every project from beginning to end. Budgets and schedule management Traveled frequently to manage quality control, oversee photo shoots and protect the integrity of the client’s branding.

New York, New York, United States