Ian Alexander

Ian Alexander Email and Phone Number

Co-Founder, Director & CMO at Survale @ Survale
Ian Alexander's Location
Santa Rosa, California, United States, United States
Ian Alexander's Contact Details
About Ian Alexander

Accomplished executive with a proven track record for driving growth through general management, strategic planning, business case development, creative advertising, PR, Internet marketing, and brand development in talent management technology markets.Respected leader who has provided strategic direction and/or facilitated key strategic alliances/mergers for companies like CCH INCORPORATED, KnowledgePoint, Vurv, SuccessFactors and Cytiva Software.AREAS OF EXCELLENCEBusiness case development, evaluation and execution Strategic P&L managementProduct management and strategyDirect marketing strategy and tacticsSearch Engine Optimization and Sear Engine Marketing strategy and tacticsMarketing strategy and copywriting Sales process and analysis Creative execution and brand developmentPR strategy and executionPublic presentations / WebinarsStaff recruiting and motivationSpecialties: Marketing executive, general management, Internet marketing expert, human capital management, talent management software expertise, business owner, enterprise software. CEO, Product and company divestments/acquisitions, company turn-around.

Ian Alexander's Current Company Details
Survale

Survale

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Co-Founder, Director & CMO at Survale
Ian Alexander Work Experience Details
  • Survale
    Co-Founder / Chief Marketing Officer / Director
    Survale Jan 2016 - Present
    San Francisco, California, Us
    Survale is the leading Workforce Feedback and Analytics Platform, helping organizations track and optimize employee and candidate satisfaction and employee engagement for the full talent lifecycle, from candidate to onboarding to employee to exit.
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  • Talemetry Inc.
    Vice President Marketing
    Talemetry Inc. Aug 2014 - Sep 2017
    Richmond, Bc, Ca
    Oversaw all lead generation, field marketing, brand and creative marketing
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  • Artistworks Inc.
    Vice President Of Marketing
    Artistworks Inc. Apr 2012 - Aug 2014
    Napa, California, Us
    Responsible for all marketing, PR and revenue. Nearly tripled sales and launched more than 14 new online schools for this innovative international B to C online learning platform. Worked with award winning musicians and artists/management to promote interactive online learning from some of the most respected performers in the world. Oversaw design and deployment of 50 + websites, including full UI redesign of the platform's UI/UX. Deployed marketing automation and developed a sizable and productive prospect database.
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  • Cytiva Software Inc.
    Vice President Of Marketing And Pr
    Cytiva Software Inc. Jul 2006 - Apr 2011
    Duties: Responsible for creative, strategic and tactical programs for building brand, educating the market, and driving leads for this SaaS talent management, talent acquisition, onboarding and performance management software developer focused on mid to large sized enterprises. Implemented SEO, SEM, social, marketing automation and content marketing. Tripled revenues and leads.Cytiva Acquired by Taleo 2011
  • Consultant
    Hcm Consultant
    Consultant Feb 2005 - Jun 2006
    Developed SMB go to market strategy for Successfactors, including market segmentation, messaging, channels, pricing, sales tactics and more.
  • Cch
    President, Knowledgepoint Division
    Cch Mar 2001 - Aug 2004
    Kingston Upon Thames, Gb
    Duties: Responsible for overall strategic and financial performance of this $8M, 85 employee company. Reported through CCH INCORPORATED, a division of $3 billion Wolters Kluwer Publishing. Managed an executive team consisting of VP Sales, VP Marketing, Controller, Director of Professional Services, and VP Software Development to achieve results. Set strategy, direction and focus. Acted as spokesperson for the company to media, analysts and partners. Facilitated annual planning. Fully accountable for KnowledgePoint operating results.Acquired by Vurv in 2004
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  • Cchknowledgepoint
    Vp Marketing
    Cchknowledgepoint Apr 2000 - Mar 2001
    Oversaw all facets of small business and enterprise HCM marketing including creative, product, strategic, brand, and Internet, as well as PR.
  • Knowledgepoint
    Gm, Small Business Hcm Products
    Knowledgepoint Apr 1998 - Mar 2000
    Oversaw product development, sales, marketing and customer service for small business and Internet human capital management solutions. Transitioned products to SaaS model and developed HRTools.com HCM marketplace.Acquired by CCH INCORPORATED / Wolters Kluwer in 2000
  • Knowledgepoint, Inc
    Vp Marketing
    Knowledgepoint, Inc Nov 1993 - Mar 1998
    Duties: Led Marketing team of thirteen. Oversaw all facets of marketing including creative, product, strategic, brand, and Internet, as well as PR. Served as interim VP of sales on two occasions. Reported to founder/CEO.
  • Birkenstock, Usa
    Creative Team
    Birkenstock, Usa Apr 1991 - Nov 1993
    Köln, Nordrhein-Westfalen, De
    Creative Team Birkenstock USANovato, CA April 1991 to September 1993 Produced annual catalogs, ads, POP displays and other advertising materials for this $180M shoe distributor. Oversaw external advertising/creative agencies in creating marketing and advertising campaigns.
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  • American Express
    Senior Copywriter
    American Express Aug 1989 - Apr 1991
    New York, Ny, Us
    Senior Copywriter Marketing AssociateAmerican ExpressSan Rafael, CA August 1989 to April 1991 As a senior copywriter for insurance and investment group, wrote and oversaw creation of award-winning direct mail campaigns for annuities and insurance products for Amex cardmembers. As marketing associate, worked with the marketing group to develop offers, set up test campaigns, and analyze results.
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Ian Alexander Skills

Human Capital Management Online Marketing Saas Sales Process Public Relations Marketing Strategy Talent Management Talent Acquisition Enterprise Software Applicant Tracking Systems Performance Management New Business Development Onboarding Start Ups Contract Negotiation Social Media Social Networking Strategic Planning Advertising Recruiting Lead Generation Business Development Strategy Leadership Email Marketing Marketing Product Management Seo Social Media Marketing

Ian Alexander Education Details

  • Sonoma State University
    Sonoma State University
    Communications

Frequently Asked Questions about Ian Alexander

What company does Ian Alexander work for?

Ian Alexander works for Survale

What is Ian Alexander's role at the current company?

Ian Alexander's current role is Co-Founder, Director & CMO at Survale.

What is Ian Alexander's email address?

Ian Alexander's email address is ia****@****iva.com

What is Ian Alexander's direct phone number?

Ian Alexander's direct phone number is +151098*****

What schools did Ian Alexander attend?

Ian Alexander attended Sonoma State University.

What skills is Ian Alexander known for?

Ian Alexander has skills like Human Capital Management, Online Marketing, Saas, Sales Process, Public Relations, Marketing Strategy, Talent Management, Talent Acquisition, Enterprise Software, Applicant Tracking Systems, Performance Management, New Business Development.

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