Enabling retailers of all shapes and sizes to maximise their secondary income, and deliver consistent and powerful marketing and commercial messages driving sales, footfall and retention.

awaken enables businesses to maximise the income potential of their media assets without compromising their brand strategy or creative output. In short... if you have a large estate, a broad customer base, multiple customer touch-points and are dealing with numerous brand partners... you should be making significant income through a media centre approach. This income should be separate to stock negotiations, product prices or wider joint business plans. If you are not generating the volume of income you would like or the transactions for media are not transparent, we can help you, so get in touch... ian@weawaken.co.uk or 07733 300011. Why trust us? awaken can offer expert support and advice from individuals who have first hand experience of setting up and running “Media Centres”. This has been from both the retailer and agency perspective. We have years of experience working in marketing, sales and advertising across retail media and commercialisation. This has been on some of the biggest media centres in existence including Asda, Tesco, Homebase, Toni & Guy, Woolworths Australia, SPAR Media Centre and McColl’s. Simply put … we have run media centres successfully as a retailer and as an agency. By choosing to work with awaken, you get a hands-on approach designed to deliver income to your business from highly experienced individuals who have been there and done it.

Transforming a developing business into a profit concern, winning awards and focusing approach. English wine is immense and so under-rated. It is unfortunately more expensive than many 'mainstream' wine brands due to small production quantities. If you can, buy a bottle at least once a year!

Working with the Media Sales and the Account Management teams, to integrate the publishing team into the new Boots integrated agency approach through Ogilvy(WPP). Outputs were delivering precise forecasts, updating sales reporting system in preparation of move to CRM system, working directly with the client, and delivering industry insight to evolve the accounts commercial strategy and the opportunities available.

Leading the media sales function, re-structuring the department, delivering for new business pitches and launches, plus sharing experience with Account Directors

During my time with Result, I managed and lead teams across clients including Mecca, McColl's Retail Group, Expedia and Woolworths Australia.Each account had its own unique scope of work including creation of customer magazines including writing, design and production, POS design, brand campaign strategy, establishing, producing and being a guardian of brand guidelines, prize and reward sourcing for loyalty schemes and competitions. These were traditionally underpinned with a Media Centre proposition to off-set costs and where possible, deliver additional revenue back to the client. Through this role I was regularly interacting with clients of all levels including senior clients and owners. I also had the pleasure of managing individuals and teams on a daily basis.

Working with Australia's number 1 retailer, to establish a Media Hub approach across their supermarket business. This involved delivering a media portfolio from the existing POS kit, valuing this media, building a media pack and establishing a suitable rate-card. It also involved transitioning from the incumbents approach to full integration with the buying departments, delivering key processes along the way to build for both immediate and long term success.The key routes to a successful launch were establishing relationships with the large marketing team, the buying departments, the production teams and finance department and building an understanding of their desired outputs and measures of success.

Role moved to Publicis Blueprint under TUPE, May 2011.Managing a team delivering £12m+ of media revenue for Asda across its home shopping channel and associated media media opportunities. Built a great understanding of digital retail media.Interacting with the Asda Marketing team and trading floor, whilst delivering for the supplier base.

Managing all the commercial accounts in the Boots umbrella: Boots Baby Club, Health Club and the monthly title Boots Health & Beauty. I managed a fantastic team of 7, working directly with the Boots client team and trading floor.

When I left Publicis Blueprint, I was working as the lead client contact on the Homebase account, publishing a number of elements for them. These include the award winner magazine Homebase Ideas customer magazine, Garden Living Club, Summer Living brochure and the Friends and Family loyalty scheme. Managing the sales, editorial and design teams to effectively deliver for the client.Prior to this I worked in various roles from Sales Exec up to Group Ad Director, across titles such as Homebase, Toni & Guy, De Vere, Malmaison and the Asda Media Centre.