Ian Edwards Email and Phone Number

Guitar Breaks is committed to supplying wonderful surroundings for guitarists to relax and explore their instrument and their playing more fully. We work locally, nationally, internationally AND online to ensure our guitar community is connected at the highest possible level. We are committed to bringing this network into the heart of our community of guitarists

The London Academy of Modern Music delivers international creativity and music training right to the heart of Italy through modern music courses, artist development, specialist workshops and masterclasses designed to connect you with the international music industry. LAMM delivers a specialist contemporary music education experience for musicians and artists who wish to build a truly international career in music.LAMM is the result of over 50 years of experience in the international music industry and 25 years of creating and delivering cutting edge modern music education, both in England and around the world. We are bringing this experience to the heart of Italy.

BAND WORKSHOPS exists to create contemporary music courses that are informative, inspirational and fun. These educational experiences are for guitarists, drummers, bass players, and singers who are passionate about music making and live performance.BAND WORKSHOPS aims to build a supportive and creative educational community. A community where musicians of all abilities can come together to develop their musical skills in an environment run by highly experienced industry professionals who specialise in music education and student development.

HE Consultancy exists to support your college, academy or school to deliver growth, both nationally and internationally. We specialise in collaborative working to ensure that you receive the best possible guidance and support. By working together we can develop your educational environment, taking it to where you want it to be.HE Consultancy provides a range of quality services to educational providers,

The Head of Operations portfolio includes marketing, music industry connectivity, admissions and facilities and is a member of the senior management team. Responsible for the strategic planning and oversight of the marketing function, the strategic development of key industry partnerships, promotional activity, PR via internal and external communications, etc. Has strategic overview of all admissions activities and the student recruitment cycle and is responsible for the facilities function.

ICMP is widely recognised as being one of Europe's leading schools of modern music. Founded over a quarter of a century ago, ICMP is located in the heart of London's live music scene, features state of the art teaching, practice and performance facilities and is home to one of the finest teaching faculties in the business.

Director of Marketing & Product Development responsible for ACM's strategic marketing planning in line with defined business goals, to support and enhance the future growth of ACM across all platforms. Overall responsibility for the development and management of the core brand values internally and externally, building and enhancing key partnerships and relationships.Accountable for the direction and output of the marketing, product creation, business development and research teams. Budget setting for each department, overseeing implementation and results.Responsible for the development of existing courses and the research and development of new education products, in line with key objectives and current and future trends. Redefined the overall company marketing messages, developed relationships with national and international education partners and reconnected with key media partners. Restructured company departments to reflect a more streamlined operation.

Responsible for overseeing the curriculum structure and assessment procedures to ensure quality, suitability, relevance and progression of all educational pathways, from part time courses to BA (Hons) and B(Mus). Introduced new courses into ACM's portfolio of products, assessing and developing course content and relevance and evaluating the profitability of each course. Managed the initiation of Key Performance Indicators into the educational environment. Restructured the 1-2-1 tutorial system to raise the student experience and reduce cost. Devised and introduced a system of specifically designed student mentoring in order to more effectively support all students and enhance overall educational results. Developed ACM’s domestic and international franchise arm, streamlining products, assessing the business model and making fundamental recommendations for increased profitability, conceptualising and instigating a repeatable curriculum system.

Responsible for the conception, construction and implementation of marketing plans, from initial ideas through the creative and technical processes, to effective budgeting and measurement of results. Marketing mix included local & national PR, online social networking, website design, editorial, educational advice, newsletter generation, advertising negotiation and purchase, stakeholder communication, artwork conceptualisation and design overview. Instigated and managed major rebranding exercises. Devised, filmed & edited promotional films for brochure and general promotion online. Generated, negotiated and managed first presence on mainstream TV with ITV documentary. Designed three brochures and redesigned the company logo (in association with design team) to bring it up to date and allow for positional flexibility. Conceived and oversaw the construction of 4 different websites. Managed the Admissions process and customer experience. Responsible for procedures from initial enquiry to students starting a course.Many artists engaged with ACM as a result of marketing and artist relations activity. These relationships resulted in national and international press exposure, the structure of a network of music industry music luminaries and educators and sponsorship agreements with key musicians and their endorsers.

Regular Columnist - Italia! Magazine Wrote a regular monthly article describing the trials and tribulations of relocating from UK to Italy for Italia! magazine. Italia! is the best selling magazine about Italy and is read by over 30,000 people in 20 countries.

Regular Columnist - Total Guitar Magazine Conceived and wrote 'Nail It', a series of concise articles offering easy to understand advice for young musicians wishing to further their musical aspirations. Total Guitar is read by over 52,000 readers both nationally and internationally.Regular Columnist - Total Guitar Magazine Wrote the 'Band Aid' column for Total Guitar. A monthly column whereby artists & bands would send in demo recordings. The best would be chosen, critically assessed and the featured song would be included on the cover mount CD. Artists who featured in this column included: Newton Faulkner.Regular Columnist - Guitarist Magazine Devised, researched and wrote '21st Century Guitar', a practical guide for guitarists to access technology.Included contributions from: Ace (Skunk Anansie), Gizz Butt (The Prodigy), Angelo Bruschini (Massive Attack).Regular Columnist - Guitarist Magazine Generated and wrote interviews under the title of 'Sound Advice' for Guitarist magazine. Guitarist has a circulation of circa 32,000 and is available nationally and internationally.• Interviewees include: • Scott Gorham - Thin Lizzy • Jim Davies - The Prodigy • Chester Kamen - Natalie Imbruglia • Angelo Bruschini - Massive Attack • Adrian Smith - Iron Maiden

Lead Author - Running A Band As A Business Commissioned to research, construct, plan and author Running A Band As A Business, published in 2000.Book was designed to offer insight, advice and guidance to musicians and bands looking to start a career in the music industry.