At Wolff Olins I've worked with CMOs, SVPs, and ambitious teams at Google, Kenvue, Johnson & Johnson, Instacart, ByteDance, State Farm, LEGO, Hearst, DailyPay (fintech), Sage (B2B SaaS), Stride (edtech) and others to shape how their products and business are understood:• I drive cross-functional teams of strategists, designers, researchers, and external partners for high-value, multi-year projects — spanning insights, positioning, messaging, brand architecture, identity, campaigns, and GTM plans.• In those projects, I guide relationships with executive/senior stakeholders at a range of businesses — Series C startups to Fortune 500s, consumer tech to SaaS — aided by frequent knowledge-building around partners’ product strategy and business strategy.• I co-author sales/pitch presentations with other function leads, including the evolution of Wolff Olins' pricing strategy.• I design custom teaming models, process improvements, reporting structures, and documentation for a variety of project types.• I coach, mentor, and manage performance for a handful of junior team members, building culture across our org function• I stewarded the program, budget, and a sprawling ten-person team for a $1.75M investment focused on Google’s complex mobile ecosystem, spanning the organization’s Partner Marketing, Product, and Brand Studio functions; relationships for Kenvue and Instacart reached a similar scale.• I won company-wide MVP in Q4 2022, and led Team of the Quarter in two consecutive quarters (Q4 2020, Q1 2021). I was also nominated for company-wide MVP Q1 2021 and Q3 2022.• I shepherded the development of two new-to-world brands, from strategic foundation through visual identity system and implementation.• Our work with Instacart resulted in a 2023 D&AD Yellow Pencil, 2023 Clio Awards win/shortlist, and a 2023 Art Directors Club win.

At Moving Brands I was the operational lead for ~$1.5M/year in creative and brand strategy work, including planning/risk mitigation, budgeting, forecasting, and P&Ls; for brands including Apple, Software AG (B2B SaaS), G2 (B2B SaaS), Canoo (EVs), XBTO (crypto), Anivive (pharma), and the Internet Society.• I steered brand strategy, brand design, campaign, content creation, and interaction-design teams through work across global markets, distilling complex business offerings into market-ready communications.• I stewarded direct relationships with CMOs and SVP-level stakeholders, many at mid-stage startups. • I developed gold-standard program approaches for Moving Brands knowledge management — along with reporting structures for business performance — for the Global Director of Program Management.

For Don't Panic, I developed a New York base for a London-based design agency, through business development, collaboration with partner architectural firms, and improving cross-studio workflow with the London studio.• I managed brand design, advertising, and content creation for projects roughly $1M in annual revenue.• I hired, managed, and mentored a project manager to drive day-to-day account management.• My clients included Halstead Property Development Marketing, Douglas Elliman, and Newmark Knight Frank.

At Brand Union, I owned day-to-day management of brand design and consulting projects ~$300K in annual revenue, and provided support for another ~$1.3M in work.• I partnered with firms including Ogilvy, Millward Brown (Kantar), and JWT on cross-disciplinary creative work for shared client teams.• I published content on brand experience into the company’s thought leadership series.• I led internal initiatives including a company-hosted public event, and represented the company at speaking events to student groups.• I supported the new business pipeline in proposal-writing and supporting market research.• My clients included Aetna, GSK, Grupo Modelo (AB InBev), GTB (WPP), Chemours, Pernod Ricard, and RB (Reckitt Benckiser).