Ian Carroll Email & Phone Number

New York, Ny, Us

New York And Austin

At Wolff Olins I've worked with CMOs, SVPs, and ambitious teams at Google, Kenvue, Johnson & Johnson, Instacart, ByteDance, State Farm, LEGO, Hearst, DailyPay (fintech), Sage (B2B SaaS), Stride (edtech) and others to shape how their products and business are understood:• I drive cross-functional teams of strategists, designers, researchers, and external partners for high-value, multi-year projects — spanning insights, positioning, messaging, brand architecture, identity, campaigns, and GTM plans.• In those projects, I guide relationships with executive/senior stakeholders at a range of businesses — Series C startups to Fortune 500s, consumer tech to SaaS — aided by frequent knowledge-building around partners’ product strategy and business strategy.• I co-author sales/pitch presentations with other function leads, including the evolution of Wolff Olins' pricing strategy.• I design custom teaming models, process improvements, reporting structures, and documentation for a variety of project types.• I coach, mentor, and manage performance for a handful of junior team members, building culture across our org function• I stewarded the program, budget, and a sprawling ten-person team for a $1.75M investment focused on Google’s complex mobile ecosystem, spanning the organization’s Partner Marketing, Product, and Brand Studio functions; relationships for Kenvue and Instacart reached a similar scale.• I won company-wide MVP in Q4 2022, and led Team of the Quarter in two consecutive quarters (Q4 2020, Q1 2021). I was also nominated for company-wide MVP Q1 2021 and Q3 2022.• I shepherded the development of two new-to-world brands, from strategic foundation through visual identity system and implementation.• Our work with Instacart resulted in a 2023 D&AD Yellow Pencil, 2023 Clio Awards win/shortlist, and a 2023 Art Directors Club win.

New York And Austin

New York And Austin

New York, New York

At Moving Brands I was the operational lead for ~$1.5M/year in creative and brand strategy work, including planning/risk mitigation, budgeting, forecasting, and P&Ls; for brands including Apple, Software AG (B2B SaaS), G2 (B2B SaaS), Canoo (EVs), XBTO (crypto), Anivive (pharma), and the Internet Society.• I steered brand strategy, brand design, campaign, content creation, and interaction-design teams through work across global markets, distilling complex business offerings into market-ready communications.• I stewarded direct relationships with CMOs and SVP-level stakeholders, many at mid-stage startups. • I developed gold-standard program approaches for Moving Brands knowledge management — along with reporting structures for business performance — for the Global Director of Program Management.

New York, New York

For Don't Panic, I developed a New York base for a London-based design agency, through business development, collaboration with partner architectural firms, and improving cross-studio workflow with the London studio.• I managed brand design, advertising, and content creation for projects roughly $1M in annual revenue.• I hired, managed, and mentored a project manager to drive day-to-day account management.• My clients included Halstead Property Development Marketing, Douglas Elliman, and Newmark Knight Frank.

New York, New York

New York, New York

At Brand Union, I owned day-to-day management of brand design and consulting projects ~$300K in annual revenue, and provided support for another ~$1.3M in work.• I partnered with firms including Ogilvy, Millward Brown (Kantar), and JWT on cross-disciplinary creative work for shared client teams.• I published content on brand experience into the company’s thought leadership series.• I led internal initiatives including a company-hosted public event, and represented the company at speaking events to student groups.• I supported the new business pipeline in proposal-writing and supporting market research.• My clients included Aetna, GSK, Grupo Modelo (AB InBev), GTB (WPP), Chemours, Pernod Ricard, and RB (Reckitt Benckiser).

New York, New York

New York, New York

New York, New York

Austin, Texas

Austin, Texas

Bachelor Of Business Administration (Bba), Marketing

Bba International Exchange Program

Intensive Spanish Language Course (Cile)