Ian Barr

Ian Barr Email and Phone Number

SVP, Head of Strategy @ Mekanism
Toronto, ON, CA
Ian Barr's Location
Toronto, Ontario, Canada, Canada
About Ian Barr

I'm part of the founding management team at Camp Jefferson. As Head of Strategy, I bring two plus decades of experience in helping businesses use communications to achieve commercial success.

Ian Barr's Current Company Details
Mekanism

Mekanism

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SVP, Head of Strategy
Toronto, ON, CA
Website:
mekanism.com
Employees:
268
Ian Barr Work Experience Details
  • Mekanism
    Svp, Head Of Strategy
    Mekanism
    Toronto, On, Ca
  • Camp Jefferson
    Svp, Head Of Strategy
    Camp Jefferson Jun 2022 - Present
    Toronto, Ontario, Canada
  • Camp Jefferson
    Svp, Strategy
    Camp Jefferson Jan 2021 - Present
  • Camp Jefferson
    Vice President, Director Of Strategy
    Camp Jefferson 2019 - Dec 2020
    Toronto, Canada Area
    Management team with new business and agency thought leadership responsibilities.Strategic lead: Centre for Addiction and Mental Health (CAMH), Canadian Olympic Committee, Pathways to Education and various project-based new business wins.
  • Camp Jefferson
    Vice President, Director Of Digital Strategy
    Camp Jefferson Apr 2015 - 2019
    Toronto, Canada Area
    Management Team + New Business + Agency TrainingCross-agency client support in the form of Brand Planning, Digital Strategy, Connections Planning, Comms PlanningClients: Koodo | Porsche | NHL | Coca Cola | AGF | Dyson | Kao | Penguin | Great West Life | Haven St. Cannabis | TerrAscend Cannabis | CCUA | Pathways to Education | TransLink | SSQ InsuranceSuccesses:- +36% growth in 2017 and +24% growth in 2018- 86% Employee Engagement, ranking top 10% surveyed by AON Hewitt Globally- Highest client engagement scores in V7 Network- Digital Agency of the Year Shortlist 2017- Chairmen's Award for best performing agency in V7 Network 2017- Agency of the Year Shortlist 2018- Numerous Cassies, MIAs, Marketing, Applied Arts and Webby Awards
  • Camp Jefferson
    Vice President, Director Social Media & Innovation
    Camp Jefferson Jan 2013 - Mar 2015
    Toronto, Canada Area
    Member of Management TeamRoles: Digital and Social Media Strategy - Connections Planning - Brand PlanningNew Business - Education and TrainingClients: NHL | NFL Network | Rue La La (U.S.) | Coca- Cola (Coke Zero, Zico, Powerade, Nos, Diet Coke), Penguin Books | Mondelez | Country Harvest | Great West Life (Freedom 55 and HelloLife) | Bombay Sapphire
  • Rocket Xl
    Vp & General Manager, Toronto
    Rocket Xl Jan 2009 - Dec 2012
    Toronto, Canada Area
    In 2009, Los Angeles-based social media specialist agency Rocket XL hired me to launch and manage the agency's Canadian expansion through a post Cossette acquisition earn-out period. In 3 years, without investment funding, I built and managed the growth of Rocket XL in Toronto into an award-winning, $3MM+ digital agency that partnered with renowned clients such as Cadbury/Mondelez, the National Hockey League, Samsung, IKEA and the Coca Cola Co., to name a few. In 2013 the agency merged with Camp Jefferson.Clients: NHL | NFL Network (U.S.) | Rue La La (U.S.) | IKEA | Samsung | P&G | Unilever | General Mills | Cadbury/Mondelez (Caramilk, Dairymilk, Halls, Mr. Big, Stride, Maynards, Dentyne) | Coca Cola (Powerade, Diet Coke, Coke Zero, Zico, Nos) | Bacardi (Bombay Sapphire, Grey Goose, Drambuie) | Virgin World Gaming | Bank of Montreal
  • Hill And Knowlton
    Account Director
    Hill And Knowlton Jul 2001 - Jan 2009
    Toronto, Canada Area
    Account/senior strategy role across multi-national technology and consumer packaged goods accounts and was a major contributor to millions of dollars in new business wins for the company.Foreseeing the impact that a socialized Web would have on corporations drove me to contribute to the development and implementation of the network's global digital and social media offering. Clients: Labatt (Bud, Bud Light, Blue) | Virgin Mobile | Motorola | American Express | Microsoft | Intel | Hewlett-Packard | E*Trade

Ian Barr Skills

Social Media Marketing Social Media Digital Marketing Digital Strategy Strategy Public Relations Marketing Online Advertising Online Marketing Brand Development Content Strategy New Business Development Creative Direction Strategic Planning Strategic Communications Visionary Thinking Entrepreneurial Experience P&l Responsibility Staff Management

Frequently Asked Questions about Ian Barr

What company does Ian Barr work for?

Ian Barr works for Mekanism

What is Ian Barr's role at the current company?

Ian Barr's current role is SVP, Head of Strategy.

What is Ian Barr's email address?

Ian Barr's email address is ia****@****ail.com

What is Ian Barr's direct phone number?

Ian Barr's direct phone number is +121261*****

What are some of Ian Barr's interests?

Ian Barr has interest in Education, Children.

What skills is Ian Barr known for?

Ian Barr has skills like Social Media Marketing, Social Media, Digital Marketing, Digital Strategy, Strategy, Public Relations, Marketing, Online Advertising, Online Marketing, Brand Development, Content Strategy, New Business Development.

Who are Ian Barr's colleagues?

Ian Barr's colleagues are Neil Shaak, Mekanism Media, Blake Jones, Richard Supriano, Bjørn Simonsen, Arda Kocaman, Lily Jablonski.

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