Ian Basey Email and Phone Number
Ian Basey work email
- Valid
- Valid
- Valid
Ian Basey personal email
Ian Basey phone numbers
Innovative and forward-thinking marketing leader, with substantial international experience in all facets of product marketing and marketing communications; advertising, communications, research, customer engagement, business strategy development, change management and B2B marketing automation technology.Proven track record leading and developing marketing teams to deliver successful sales and marketing solutions, supplier management strategies and offering company acquisition and integration experience combined with excellent communication and organizational skills. Added Operations responsibility through leading the warehousing and supply chain functions, ultimately creating a fully operational free trade zone in the Memphis TN area.I have a passion for aligning internal and external parties with corporate objectives to drive productivity, brand recognition, profitable revenue and ROI.
-
Vp, Supplier Marketing OperationsWpg Americas Inc. Jan 2015 - PresentSan Jose, Ca, UsHeadquartered in San Jose, CA, WPG Americas Inc. is a member of WPG Holdings, the largest electronics distributor in Asia. Founded in November 2007, WPG Americas is a franchised partner to technology leaders in the Semiconductor, Passive, Electromechanical, Interconnect, Display and Lighting Solutions markets. As a member of WPG Holdings, WPG Americas is uniquely positioned to support our diverse customer base including contract manufacturers (CMs), original equipment manufacturers (OEMs) and value-added resellers (VARs). WPG Americas is focused on providing total solutions to our customers and suppliers via superior design engineering services, a focused line card and exceptional, quality service. WPG Americas - Global Leader, Local Service
-
ConsultantPrincipal Sep 2014 - Dec 2014Market research, branding, marketing strategy and communications consultant to leading electronic components manufacturer.
-
Vp Marketing, Americas Marketing TeamAvnet Electronics Marketing Jul 2012 - Aug 2014Phoenix, Az, UsAvnet, Inc. is a NYSE-traded, Fortune 500 company with annual revenue of more than $27Bn. Avnet provides a vital link in the technology supply chain as one of the largest distributors of electronic components, computer products and embedded technology serving customers globally.Formerly transitioned to the America's team. Added responsibility for sports marketing, marketing automation and customer engagement strategies.• Managed a multi $ million campaign to spearhead the company's customer engagement strategy, focusing on branding, advertising, Web and social media, events, communications, lead generation, product marketing and research and strategy. • Implemented the "Drive for Innovation" program to elevate the company's online branding by demonstrating how its technology can be utilized by its partners. This campaign, resulting in increased lead generation and revenue, is a best-practices model as shared with the company's global marketing council. • As a result of merger and acquisition activity, pulled together a disparate group of marketing functions and individuals into one cohesive team of 25 while working together in a matrix organization to focus on rebranding and driving market share growth through a customer-centric model. -
Vp Marketing, Global Marketing TeamAvnet Electronics Marketing Jan 2006 - Jun 2012Phoenix, Az, UsLed a marketing services team creating customer and supplier engagement programs, sharing best practices and providing marketing leadership. Engaged in integration strategies as a result of M&A activities. • Developed and launched new branding and publicity campaign, increasing placements and PR share of voice by 15%. • Spearheaded Website redesign, incorporating additional user functionality, streamlined navigation and improved customer usability. • Worked on the team to plan and execute the largest event in company’s history; Presidents Club, the industry’s leading sales reward program, with a specific focus on supplier buy-in, engagement and funding.
-
Director Marketing, Global Marketing TeamAvnet Electronics Marketing Jul 2002 - Dec 2005Phoenix, Az, UsTransitioned to the Electronics Marketing Division in a global team with primary responsibilities for the Americas. Reorganized the marketing services team of 12 to focus on product and brand marketing initiatives. Implemented re-branding, communications and cooperative supplier product marketing initiatives, along with a strong focus on events.• Launched in Americas a global advertising campaign focusing on message, “Support Across the Board,” substantiating the value proposition to both the engineering and purchasing customer base.• Developed electronic marketing demand planning tool for suppliers, which helped suppliers to identify and target programs that matched their business objectives leading to increased product marketing campaigns and billings over 10% year over year and increased supplier engagement.• Conducted extensive branding survey of stakeholders to establish key messaging of electronics marketing division. Implemented branding focusing on dual value of design and supply chain, combined with product and market specialization, increasing recall and retention rates for brand by 20% and doubled amount of annual website impressions through a concerted effort in online content.
-
Marketing DirectorAvnet Technology Solutions Nov 2001 - Jun 2002Tempe, Arizona, UsAdded management of hardware product marketing team to existing management duties. Implemented integrated marketing plan, creating multi $ millions in new revenue opportunities. Executed campaigns to grow focused set of affiliates in new products and markets. Streamlined relationships and processes with external contractors to ensure maximization of vendor programs, resulting in increased vendor payments by 10%. -
Director, Software And Customer MarketingAvnet Technology Solutions Nov 2000 - Oct 2001Tempe, Arizona, UsAdded management of software sales and product marketing teams to existing management duties. Reorganized existing software marketing and sales teams, enabling Avnet to offer greater value, helping to drive annual IBM software revenue by 60%. Recognized by IBM’s software division, receiving Beacon Rising Star award for innovative marketing of e-business technology, particularly IBM’s Host Integration offerings, increasing in revenue by 20%.
-
Director, Customer MarketingAvnet Technology Solutions Jan 1999 - Oct 2000Tempe, Arizona, UsCreated and implemented international strategic marketing plan, increasing customer database and driving Americas’ computer marketing division revenue. Assumed strategic leadership role in merger and integration of separate marketing organizations through two acquisitions. Increased number of active affiliates and revenue pipeline through integrated demand- generation plan.
-
Marketing ManagerJba International Oct 1995 - Dec 1998Created and implemented international marketing plan to grow resale of IBM mid-range hardware and JBA software through network of affiliates. Developed affiliate retention program. Initiated programs designed to increase revenue and profits, marketing education and series of structured events and seminars rewarding affiliates for business success. Retained 97% of affiliates over three-year period.
-
Product Marketing ManagerCaudwell Communications Apr 1994 - Sep 1995Developed and implemented sales and marketing strategies. Re-branded pan-European range of non-generic cellular accessories, utilizing advertising and public relations campaigns, and driving revenue to £8,000,000 in first year. Launched pan-European public relations plan to raise brand awareness among target markets, resulting in publicity, including one-hour documentary on company and owners shown on national television.
-
Marketing ManagerSigns & Labels Ltd Sep 1990 - Mar 1994Marketing Manager, 1993-1994. Researched, developed and implemented three-year marketing strategy for new product portfolio. Launched and promoted products through mail order. Assistant Marketing Manager, 1991-1993. Managed and developed marketing team, targeting new markets and developing new products to satisfy market demands via catalog and direct-mail advertising. Marketing Assistant, 1990-1991. Handled all aspects of marketing management for defined product portfolio.
-
Sales And Marketing ExecutiveWestcare Products Ltd Aug 1989 - Aug 1990Formulated customer service strategy by serving as liaison to key accounts. Redesigned corporate identity in order to expand into profitable new markets for agrochemical products.
Ian Basey Skills
Ian Basey Education Details
-
University Of Sunderland, EnglandCommunications
Frequently Asked Questions about Ian Basey
What company does Ian Basey work for?
Ian Basey works for Wpg Americas Inc.
What is Ian Basey's role at the current company?
Ian Basey's current role is VP, Supplier Marketing & Asset at WPG Americas Inc..
What is Ian Basey's email address?
Ian Basey's email address is ia****@****net.com
What is Ian Basey's direct phone number?
Ian Basey's direct phone number is +148039*****
What schools did Ian Basey attend?
Ian Basey attended University Of Sunderland, England.
What are some of Ian Basey's interests?
Ian Basey has interest in Collecting Antiques, Exercise, Home Improvement, Reading, Sports, The Arts, Golf, Home Decoration, Health, Children.
What skills is Ian Basey known for?
Ian Basey has skills like Marketing Communications, Marketing, Leadership, Product Marketing, Strategy, Demand Generation, Strategic Partnerships, Product Management, Multi Channel Marketing, Marketing Strategy, Competitive Analysis, Lead Generation.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial