Ian Basey Email & Phone Number

San Jose, Ca, Us

Headquartered in San Jose, CA, WPG Americas Inc. is a member of WPG Holdings, the largest electronics distributor in Asia. Founded in November 2007, WPG Americas is a franchised partner to technology leaders in the Semiconductor, Passive, Electromechanical, Interconnect, Display and Lighting Solutions markets. As a member of WPG Holdings, WPG Americas is uniquely positioned to support our diverse customer base including contract manufacturers (CMs), original equipment manufacturers (OEMs) and value-added resellers (VARs). WPG Americas is focused on providing total solutions to our customers and suppliers via superior design engineering services, a focused line card and exceptional, quality service. WPG Americas - Global Leader, Local Service

Market research, branding, marketing strategy and communications consultant to leading electronic components manufacturer.

Phoenix, Az, Us

Avnet, Inc. is a NYSE-traded, Fortune 500 company with annual revenue of more than $27Bn. Avnet provides a vital link in the technology supply chain as one of the largest distributors of electronic components, computer products and embedded technology serving customers globally.Formerly transitioned to the America's team. Added responsibility for sports marketing, marketing automation and customer engagement strategies.• Managed a multi $ million campaign to spearhead the company's customer engagement strategy, focusing on branding, advertising, Web and social media, events, communications, lead generation, product marketing and research and strategy. • Implemented the "Drive for Innovation" program to elevate the company's online branding by demonstrating how its technology can be utilized by its partners. This campaign, resulting in increased lead generation and revenue, is a best-practices model as shared with the company's global marketing council. • As a result of merger and acquisition activity, pulled together a disparate group of marketing functions and individuals into one cohesive team of 25 while working together in a matrix organization to focus on rebranding and driving market share growth through a customer-centric model.

Phoenix, Az, Us

Led a marketing services team creating customer and supplier engagement programs, sharing best practices and providing marketing leadership. Engaged in integration strategies as a result of M&A activities. • Developed and launched new branding and publicity campaign, increasing placements and PR share of voice by 15%. • Spearheaded Website redesign, incorporating additional user functionality, streamlined navigation and improved customer usability. • Worked on the team to plan and execute the largest event in company’s history; Presidents Club, the industry’s leading sales reward program, with a specific focus on supplier buy-in, engagement and funding.

Phoenix, Az, Us

Transitioned to the Electronics Marketing Division in a global team with primary responsibilities for the Americas. Reorganized the marketing services team of 12 to focus on product and brand marketing initiatives. Implemented re-branding, communications and cooperative supplier product marketing initiatives, along with a strong focus on events.• Launched in Americas a global advertising campaign focusing on message, “Support Across the Board,” substantiating the value proposition to both the engineering and purchasing customer base.• Developed electronic marketing demand planning tool for suppliers, which helped suppliers to identify and target programs that matched their business objectives leading to increased product marketing campaigns and billings over 10% year over year and increased supplier engagement.• Conducted extensive branding survey of stakeholders to establish key messaging of electronics marketing division. Implemented branding focusing on dual value of design and supply chain, combined with product and market specialization, increasing recall and retention rates for brand by 20% and doubled amount of annual website impressions through a concerted effort in online content.

Tempe, Arizona, Us

Added management of hardware product marketing team to existing management duties. Implemented integrated marketing plan, creating multi $ millions in new revenue opportunities. Executed campaigns to grow focused set of affiliates in new products and markets. Streamlined relationships and processes with external contractors to ensure maximization of vendor programs, resulting in increased vendor payments by 10%.

Tempe, Arizona, Us

Added management of software sales and product marketing teams to existing management duties. Reorganized existing software marketing and sales teams, enabling Avnet to offer greater value, helping to drive annual IBM software revenue by 60%. Recognized by IBM’s software division, receiving Beacon Rising Star award for innovative marketing of e-business technology, particularly IBM’s Host Integration offerings, increasing in revenue by 20%.

Tempe, Arizona, Us

Created and implemented international strategic marketing plan, increasing customer database and driving Americas’ computer marketing division revenue. Assumed strategic leadership role in merger and integration of separate marketing organizations through two acquisitions. Increased number of active affiliates and revenue pipeline through integrated demand- generation plan.

Created and implemented international marketing plan to grow resale of IBM mid-range hardware and JBA software through network of affiliates. Developed affiliate retention program. Initiated programs designed to increase revenue and profits, marketing education and series of structured events and seminars rewarding affiliates for business success. Retained 97% of affiliates over three-year period.

Developed and implemented sales and marketing strategies. Re-branded pan-European range of non-generic cellular accessories, utilizing advertising and public relations campaigns, and driving revenue to £8,000,000 in first year. Launched pan-European public relations plan to raise brand awareness among target markets, resulting in publicity, including one-hour documentary on company and owners shown on national television.

Marketing Manager, 1993-1994. Researched, developed and implemented three-year marketing strategy for new product portfolio. Launched and promoted products through mail order. Assistant Marketing Manager, 1991-1993. Managed and developed marketing team, targeting new markets and developing new products to satisfy market demands via catalog and direct-mail advertising. Marketing Assistant, 1990-1991. Handled all aspects of marketing management for defined product portfolio.

Formulated customer service strategy by serving as liaison to key accounts. Redesigned corporate identity in order to expand into profitable new markets for agrochemical products.