BGL Group, a financial services company, is home to many iconic brands and businesses, specialising in personal lines insurance and household financial services. As a UX Designer, I build end-to-end experiences for a range of brands, including Budget, RAC, Lloyds, and M&S. A fundamental part of my role is to capture user needs and facilitate solutions to solve problem spaces. In collaboration with multi-disciplinary teams, I help drive strategies to evolve our products to meet customer and business goals.Key responsibilities:Build and evolve exceptional end-to-end experiences across a digital landscape of products for some of the biggest brands, including RAC, Lloyds, Halifax, and M&S.Ensure the designs meet usability, accessibility, and regulatory requirements.Discover and test new propositions for increasing digital adoption and customer loyalty.Lead the design process and facilitate user research to build user-centred solutions that align with business objectives.Report on the impact of design decisions on the customer journey and make recommendations on product direction.

Ideal Shopping Direct Ltd is an omnichannel retail company that specialises in shopping TV for the home and crafts. They are one of the market leaders in the crafts and hobbies industries for which they have won numerous digital awards.As a UX Designer, I led the user-centric design to increase conversion and enhance the user experience for a suite of e-commerce websites and mobile applications. Working closely with internal and external teams, I matched business objectives with customer needs by undergoing agile and lean UX processes.Key responsibilities:Build innovative and frictionless journeys from a customer-first view, using insights and research.Lead, inspire and influence new UX thinking and strategies to build new digital products whilst optimising existing ones across the digital landscape.Oversee the product design process that includes insights, information architecture, and aspects of visual design.Analyse and interpret website and mobile app analytics and customer verbatim to discover and understand problem spaces.Facilitate discovery and design workshops to understand problems and innovate multi-channel solutions.Coordinate with product owners, external agencies and 3rd party technology companies to implement customer engagement tools.Key achievements: Led the product design process to implement a multi-channel customer rewards experience.Owned the discovery and design strategy for creating a range of mobile and tablet apps to empower customers with a new interactive TV shopping experience.Facilitated the discovery phase for innovating a TV shopping experience using interactive scanning technology.Mapped the customer journeys and created the information architecture for rebuilding a suite of TV shopping eCommerce websites. Collaborated with 3rd party technology companies on integrating new tools, including ratings and reviews and product recommendation engines.

I was responsible for creating highly engaging digital content for a suite of e-commerce websites. After two years, my role progressed to User Experience Designer to form part of a new UX development group.Key responsibilities:Creating highly engaging digital content for a suite of e-commerce websites and marketing emails.Translate visual designs into interactive, SEO-rich, and accessible web pages using HTML, CSS, and JavaScript.Design for a variety of high street brands adhering to strict guidelines.Produce UI solutions with design specifications for the front-end development team.

For ten years, I worked with small to medium sized businesses, building brand strategies and digital products. I grew excellent relationships with several clients by successfully seeing each project through from planning to production.

Brora is a luxury cashmere fashion brand that has a quirky and slightly vintage style. They have an e-commerce website as well as multiple stores in the UK and New York. During my time at Brora, I worked in a central role in supporting their e-commerce and brick-and-mortar stores.About the role:• Lead the packshot photography and manage the company photography studio• Edit and retouch packshot and lifestyle photography against tight deadlines • Assist with seasonal brochure design• Produce in-store POS and window vinyl• Create animated affiliate banners, beautiful marketing emails, and e-commerce landing pages• Present print and UI designs to key stakeholders and the board• Collaborate with the marketing and development teams

Cambridge Assessment is an international exams group that designs and delivers assessments to over 8 million learners in over 170 countries.I was contracted to Cambridge Assessment to design and build user interfaces for their public-facing website and web portals.

The Science Navigation Group operates as a publishing and technology company that provides science and related review journals, investigational drugs database, web-based portals, and post-publication review services to professionals and the public.I was contracted by the Science Navigation Group to develop their new websites.

The Angels Group Ltd is a small business that runs a network of childcare services and formally published a pre-teen girls magazine.Working as part of an agency-like design team, I was responsible for the day-to-day running of the childcare, entertainment, and corporate websites. I was also a magazine contributor and acted as the team photographer for events and celebrity interviews.