Ian Blyth Email & Phone Number

Pittsburgh, Pennsylvania, United States

In June 2023, assumed expanded responsibility to oversee the management of the Fullsite's entire portfolio of websites, leveraging demonstrated expertise and trust in handling critical web operations.Developed a strategy for and executed on the strategic of a comprehensive vision for the SAE.ORG redesign project, combining content, taxonomy, user--focused best practices and technology to create a personalized user experience for the complete customer journey Led the successful completion of the design portion for a complex website redesign, which offers opportunities to mobility engineers at all stages of their professional journey, from grade school to college, and into the job force and retirement Collaborated with multiple teams with competing priorities to ensure alignment and cohesive design strategy.Expertly maintained Service Level Agreement (SLA) targets, ensuring seamless website operations and exceeding performance expectations.Lead a highly productive team of digital communication professionals, fostering collaboration and achieving exceptional results in an agile environment.Collaborated closely with the business stakeholders to identify and implement continuous improvements to the website, aligning with evolving user needs and industry trends.

Spearheaded a website redesign project, improving user experience and navigation, resulting in a 40% increase in website traffic and a 25% boost in user engagement.Led the creation of compelling case studies showcasing successful client projects, effectively highlighting the consultancy's expertise and driving a 30% increase in inbound inquiries from prospective clients.Developed and executed a targeted lead generation strategy, leveraging content marketing and SEO techniques.Established the company as a thought leader in the DevOps industry by initiating and promoting industry-specific webinars, blog posts, and conference presentations.Collaborated closely with the sales and technical teams to align marketing efforts with business goals.

Greater Pittsburgh Area

At Webbula, I served as project manager and front-end developer in a project to build and launch a graphical user interface for the company’s email hygiene platform. I used REACT, HTML, and CSS to build the GUI and worked with an offshore developer to architect the REST api.

Moon Township, Pa

Lead the five-person Information Technology team. Manage budget and plan code sprints in Wordpress environment. Oversee development. Manage digital roadmap. Turn big ideas into reality.

Greater Pittsburgh Area

Build and execute effective inbound strategies to increase visibility, improve SEO, increase lead gen and marketing-generated revenueInbound Marketing/Lead Gen Strategy - SEO, Content Marketing, blog management, content distribution, keyword research, link buildingSocial Media Strategy - Community growth and management, PR, social campaigns, content creation, analysis and reportingPPC Campaign Strategy - Set up, budget/bidding, optimization, and analysisOther special projects including podcast co-creation and digital marketing strategy, branding, user experience, and researchLead developer / designer for all Victory Media websites. Created custom programming solutions and added functionality to themes. Worked extensively with the Genesis Framework as well as other popular themes like Avada, Vision, and more. Completed Infusionsoft, Mailchimp, and Salesforce integrations.Lead strategic planning and executional support for all facets of digital marketing, with a specialization in social media, SEO, SEM, and mobile.

Sewickley, Pa

Digital Marketing - Lead efforts for lead generation through various channels including email, social media, Web, and advertisements. Leverage existing content in the form of white papers or case studies (or create my own) to fuel lead generation efforts. Position company as "thought leader" by holding regular webinars covering critical topics relevant to our vertical markets.Web Design and Development - Handle coding of company website, microsites, email newsletter templates, and interactive experiences. Deploy common-sense SEO practices. Utilize PHP/MySQL for internal and external Web and database integration. HTML/CSS/jQUERY/Javascript for Web experience.Event Management - Coordinate live events, ranging in size from intimate "lunch and learns" to large-scale conferences. Responsible for creating collateral for event including microsites, mobile apps, course materials, and promotional items (lanyards, bags). Coordinate tracks and speakers.Graphic Design/Desktop Publishing - Responsible for producing marketing collateral for myriad uses. Utilize Adobe Creative Suite to create logos and treatments for events, build templates for white papers, data sheets, line cards, and corporate slide decks. Establish branding guidelines for consistency.

Web Design, Development - Completed transfer and complete redesign of www.simio.biz to www.simio.com, including development, maintenance, site architecture, optimization, and marketing.Advertising - Managed companies' CPC campaigns (Google Adwords) as well as advertisements in other electronic media.SEO - Placed www.simio.biz on Google's for five of eight critical application area key words - all above page one. Responsible for delivering complete site redesign in four weeks - removing graphic-based structure and implementing a current, content-driven, SEO-rich and user-friendly website.

Project Management - Worked as liaison between business, editorial, and tech department to create requirements, prioritize work into iterations, assist in development, and manage updates in Agile environment. Played key role in CMS rollout, development, and launch. Following promotion, charged with training colleagues in content management system and assisting in launch of new websites, both in locally in Washington DC and abroad at satellite locations in Chicago and Pittsburgh.Web Design - Responsible for editorial tasks associated with planning, constructing, and maintaining greenproductsandtechnology.com, the first Hanley Wood website launched under the Tridion content management system. Redesigned greenproductsandtechnology.com, recreated the site in its entirety, retooled the information architecture, and re-launched the site as ecohomemagazine.com.Web Production - Managed editorial aspects of ebuild.com, transformed InDesign and Quark files to HTML to bring print magazine content from various publications to the Hanley Wood's online product catalog.Email Marketing - Responsible content creation and dissemination for three email newsletters -- a twice-weekly blast to over 100,000 subscribers and weekly message to 40,000 users.Web Production Responsible for transferring content from print to web for ebuild, Hanley Wood's online product catalog of over 100,000 articles and ecohomemagazine.com.Wins - Raised ecohomemagazine.com's traffic over 100,000 page views in under a year. ecohomemagazine.com named best website in Launch Category in 2008 by B2B Magazine. Overhauled one website in legacy content management system, launched two in Tridion, and redesigned one brand's newsletter.

Planned, created, and managed Foundation's communications budget and projects.Created advertisements, electronic invitations, and save-the-date cards.

Waldorf, Md

Covered school - education beat

Bs, Communication

Activities and Societies: Theta Xi, The RocketLearned

Education record