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Grand Rapids, Mi, Us

Grand Rapids, Mi, Us

Redwood City, California, Us

Led a product marketing team, conducting coaching sessions and cross-training workshops to address skill gaps and adapt to market trends, fostering team development and readiness for evolving market demands. Spearheaded cross-functional workshops, aligning sales, product, and marketing teams to address customer pain points, enhancing customer loyalty and retention through targeted content strategies. Directed the implementation of go-to-market (GTM) strategies for Nvidia, Dell, Pure Storage, and NetApp by applying advanced market segmentation techniques to drive product visibility and market penetration. Conducted SWOT analyses that contributed to strategic decisions for revenue growth and positioning in highly competitive markets. Supervised market research using Porter’s Five Forces, delivering insights on competitors and customer preferences that supported the expansion of market share. Developed and launched a global TCO calculator to support financial decision-making for businesses comparing colocation, bare metal, and cloud deployments, leading to more informed and strategic cost assessments.

Redwood City, California, Us

Mentored a product marketing team in developing persona-based content strategies, modernizing outreach efforts to improve customer engagement and strengthen market presence in targeted segments. Engineered high-impact content strategies by leveraging customer behavior data and creating targeted messaging, resulting in increased lead generation and deeper engagement with key audiences. Positioned Equinix by using competitive analysis and persona-driven messaging, significantly enhancing product differentiation and market position. Fostered cross-functional collaboration, streamlining communication between marketing, product, and sales teams, which contributed to faster go-to-market for key product launches. Applied Design Thinking to optimize customer journey touch-points, leading to more personalized customer interactions and improved user experiences across multiple segments.

Redwood City, California, Us

Oversaw product marketing professionals in crafting content strategies based on A/B testing and competitive insights, helping to drive adoption of key products and improve customer engagement. Mapped customer journeys to align touchpoints more effectively with customer needs, creating a more seamless and consistent customer experience that contributed to higher product satisfaction. Led cross-functional collaboration between marketing, product, and sales teams through workshops, enabling quicker product launch timelines and enhanced cross-departmental alignment. Redesigned post-purchase user engagement and onboarding, applying Design Thinking to create a more engaging and supportive customer journey, which helped to reduce churn and improve long-term customer retention. Steered data-driven content strategies by analyzing market trends and customer engagement data, streamlining go-to-market processes for major product lines and positioning them for sustained growth.

Minneapolis, Minnesota, Us

Partnered with Sales leadership and executive teams to design and implement sales enablement programs, tailoring content and training to increase deal closure efficiency and improve sales team performance. Facilitated collaboration between Sales, Marketing, and Product teams to create data-driven content that increased alignment and drove more effective use of enablement tools, improving overall sales productivity. Organized comprehensive training sessions for sales teams on using enablement materials, resulting in greater consistency and impact during sales pitches. Established sales enablement best practices, crafting targeted sales materials that helped drive a higher rate of successful deal closures and supported the strategic goals of the sales team.

Minneapolis, Minnesota, Us

Developed and deployed training materials and sales tools, including interactive workshops and targeted resources, enhancing the ability of sales teams to engage with key prospects and close deals more effectively. Delivered personalized coaching for sales teams, tailoring strategies to individual sales opportunities and improving overall team readiness. Conducted competitive analysis to refine sales tactics and better position products against competitors, contributing to improved close rates and higher customer satisfaction. Managed internal sales enablement platforms, promoting targeted content to enhance collaboration and drive content usage across teams.

Minneapolis, Minnesota, Us

Executed win/loss analyses to refine product strategies, delivering insights that improved product positioning and drove more effective product improvements in response to market feedback. Developed buyer personas and crafted sales enablement materials, including case studies and toolkits, that strengthened product messaging and shortened the sales cycle, leading to more streamlined sales efforts. Led demand generation efforts, launching targeted marketing campaigns that expanded the company’s presence in key markets and drove an increase in inbound lead generation. Provided sales teams with data-driven insights and resources that directly contributed to closing key deals and boosting overall win rates, supporting the company's broader sales objectives. Created engaging marketing content, such as webinars and case studies, to support comprehensive sales and marketing efforts across multiple platforms and increase brand awareness.

Austin, Texas, Us

Designed and executed marketing plans for Jive’s Healthcare sector, integrating regional marketing initiatives that led to deeper customer engagement and streamlined sales processes, supporting growth in a competitive sector. Established account-based marketing and lead generation programs, providing tailored playbooks to sales teams that improved efficiency and contributed to the team’s strategic goals. Conducted market research, including competitive benchmarking and customer feedback analysis, to inform product development and ensure the product’s alignment with customer needs, leading to greater product adoption. Drove customer engagement and lead generation by creating targeted content, hosting webinars, and deploying social media strategies that increased market penetration and expanded brand recognition.

Austin, Texas, Us

Applied integrated marketing and social media strategies to enhance regional marketing efforts, contributing to sales growth for Jive’s Healthcare Solution and increasing customer engagement in target markets. Developed targeted marketing campaigns that aligned with customer needs, boosting the company's online presence and driving increased sales growth within the healthcare vertical.

Grand Rapids, Mi, Us

Acted as a liaison between IT and business teams, enhancing operational efficiency through system analysis and process improvements, leading to more informed decision-making across departments. Developed reports and dashboards to track performance, providing actionable insights that improved departmental productivity and alignment with organizational goals.

Grand Rapids, Mi, Us

Supported the Business Systems team in developing and maintaining internal systems, enhancing user experience and operational workflows. Assisted in troubleshooting technical issues, contributing to a decrease in downtime for critical systems.

Grand Rapids, Mi, Us

Conducted systems analysis and recommended technical solutions to improve business operations and IT system integration. Delivered actionable insights on system performance, leading to an optimization of resource allocation across multiple departments

Grand Rapids, Mi, Us

Assisted with daily IT operations, providing technical support to end-users and aiding in system maintenance. Developed training materials to educate staff on new technologies, contributing to a smoother adoption of new systems across the organization.

Provided customer service and managed product sales, contributing to overall store performance through effective upselling strategies.

Richfield, Minnesota, Us

Managed day-to-day operations and provided customer service, improving sales through effective product recommendations.

Maintained plants and assisted with landscaping projects, enhancing nursery’s visual appeal.

Bachelor’S Degree, Business Administration, Management Information Systems

High School Diploma