Ian Browaldh Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

- Advising start-ups and scale-ups within marketing and growth- Main areas of operations are digital marketing, CRO, ASO, LTV & PBT, creative strategy, measurement & incrementality.

Stockholm, Stockholm County, Sweden

- Co-founded an app for couples based on psychological science and method.- Led the boot-strapped venture, where we built a team of one engineer, two psychologists, one product designer and one marketer all working pro bono.- We acquired more than 8,000 users (mainly in the US and UK) through purely organic / product-led efforts, and the ATH in monthly active users (MAUs) was 2,177 (Dec 2022).- We decided to kill the venture in February 2023.

Stockholm, Sweden

• Led the team responsible for digital marketing activities, both paid and organic/SEO and ASO, reporting to the CMO.• Responsibilities also spanned collaboration with the app product team (e.g. improvements to the app conversion funnels), web team (e.g. website conversion and discoverability, SEO improvements) and analytics team (e.g. measurement/tracking).• Part of the US expansion task force and Rebranding task force.• Responsible for CRM automation for non paying users.

Stockholm, Sverige

• Led the team responsible for digital user acquisition; Paid, SEO, ASO, CRO and Analytics.• The team included specialists within SEM, Paid Social, CRO (conversion rate optimization), Affiliate Marketing, SEO and Marketing Analytics.• Responsibilities also spanned collaboration with the backend team (e.g. measurement/tracking, reporting), app product team (e.g. improvements to the app conversion funnels), web team (e.g. web landing page improvements) and Analytics (e.g. LTV/Payback Time modeling).

Stockholm, Sweden

• Responsible for driving a backlog of projects within data analysis (churn, payback time on user acquisition, user behavior, and more)• Managing web and app tracking from a commercial standpoint• Reporting, budgeting and tactical support around user acquisition• Developing business cases for product and backend changes from a growth standpoint

Stockholm, Sweden

• Responsible for User Acquisition Analytics in the Digital Acquisition team.• Covering the areas of (1) media planning, budget allocation and incrementality, (2) conversion funnel analytics, (3) reporting automation, attribution and technical (API & SDK) implementations, and (4) analytics for growth business cases and investor pitching.• Experienced the exciting growth journey of a company going from 30 to 350 people, with lots of learnings, laughter and hard work.

Copenhagen Area, Denmark

• Responsible for launching and managing several e-commerce stores in the Swedish market.• Worked with everything from content marketing and structural site optimization to e-mail marketing and online advertising (Google AdWords, Facebook).• Revenues increased by 40% for one of the established stores since the start of my tenure. Total revenues in Sweden increased by 433%, after launch of four additional stores.

Stockholm, Sweden

• Analysis of the mobile payments market with focus on consumer behavior, technical solutions, power relations and market predictions.• Brought forward suggestions for future strategy and product development.• Presented report findings of the 41-page report in front of ca. 40 employees.

Copenhagen Area, Denmark

• Translation of banner texts, website material, e-mails and terms & conditions from Danish to Swedish.

Copenhagen Area, Denmark

• Answering e-mail and letter inquiries from customers, and dealing with administrative tasks.

Stockholm, Sweden

• Mapped acquisitions of wind power farms in Sweden, the involved buyers and sellers, production forecasts, and prices.

Stockholm, Sweden

• Mapped the Swedish and Norwegian wind power industry and created a long-term analysis of the market. The forecast for installed MW in 2012 had an error margin of 5.6%, and the forecast for TWh in 2012 had an error margin of 2.75%.• Presented the results for the head of O2 Vindkompaniet and a project manager.

Copenhagen Area, Denmark

• Turned articles in Swedish newspapers into English and Swedish summaries.• Edited summaries from foreign countries and sometimes had sole responsibility for newsletter deadlines.

Stockholm, Sweden

• Worked daily with compliance by overseeing that advisors kept within customer contracts.• Received, digitalized and sorted new contracts from regional banks.

Stockholm, Sweden

• Represented Bang & Olufsen and the clothing chain New Yorker with various promotion activities.• Became team leader after four work sessions during one of the events which made me partly responsible for organizing the event, making sure that the promotion was correctly performed and that the team did its job.

Stockholm, Sweden

• Business-to-business and business-to-consumer telemarketing of journals and magazines.• Ranked as top seller at several occasions.• Goal was to save up money for traveling in South East Asia from Dec 2007 - Apr 2008

Msc, Strategic Market Creation

Activities and Societies: SweDen Students, SMC Student Council, Study Trip Planning Committee "The overall theme of the SMC programme.

Bsc, International Business And Politics

Exchange Semester, Marketing And Management

Activities and Societies: Tennis Team

Upper Secondary School, Social Sciences

Activities and Societies: Tennis Team, Football Team