As a seasoned marketing and communications consultant with over 30 years of experience, I offer a strategic approach to driving brand growth across various industries. My expertise spans both agency and brand roles, with a focus on leadership, creativity, and strategic alignment in the UK and GCC markets.I’ve led major agencies, including a TBWA\ office, managing teams of up to 65. My work across sectors such as Financial Services, Automotive, FMCG, and Government has driven impactful campaigns and branding efforts. Key projects include rebranding Omantel and leading campaigns for Oman Air, where I successfully aligned brand strategy with market demand.My core strengths include brand strategy and development, guiding rebranding efforts and launching successful campaigns. At Accor Hotels and Hilton UK, I led multi-channel marketing initiatives, driving engagement and visibility across digital, social media, TV, and print. My strategic approach includes a strong knowledge of digital marketing and transformation, integrating SEO, SEM, and programmatic advertising to boost brand performance.Customer Experience (CX) and Employee Experience (EX) are central to my approach. I’ve developed internal communications and engagement strategies that align with brand values, improving organizational performance. My work with ETHARA (Abu Dhabi F1) and Omantel highlights my commitment to creating cohesive experiences that resonate.My extensive experience spans Financial Services, Government, Tourism, Automotive, Hospitality, Real Estate, Utilities, and Retail. I offer unique insights into the challenges and opportunities across these sectors, whether it’s developing brand strategies for start-ups or leading marketing efforts for established strategic marketing, foster innovation, and lead high-performing teams, I am open to exploring new opportunities. #Opentowork