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I am a passionate global senior digital marketing, e-commerce and brand executive with over 20 years of experience delivering business results, building great teams, and solving problems. I am metrics-driven and I believe marketing should contribute to sales and business results through the entire customer lifecycle (Acquisition, Conversion & Retention). I am strategic and globally focused with experience managing complex projects and leading large cross-regional and cross-functional teams with positive impact. I also believe strongly in contributing positively to the community and the people around me. Key Skills:B2C & B2B Marketing Strategy & Execution – Digital Strategy and Transformation - E-CommerceMarketing Automation – Demand Generation – Social Media – SEO/SEM – CRM – Analytics Event Management – Sponsorships - Account Based Marketing - Vendor Management - Sales
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Marketing DirectorMarch Networks Aug 2023 - PresentOttawa, Ontario, CaAt March Networks, I am part of a team transforming enterprise video surveillance with scalable, innovative technology. Through intelligent video and cloud-based solutions, we deliver security enhancements and actionable business insights, helping organizations improve efficiency and profitability. March Networks specializes in integrating customer data from POS systems, ATMs, and other IoT devices with surveillance video. We use HD video and AI analytics to transform data into dashboards that pinpoint trends and issues across various locations effortlessly. -
Vp Of MarketingFobi Mar 2021 - Aug 2023Vancouver, Bc, CaFobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to action, leverage, and monetize their customer data, power data-driven customer experiences across online and offline platforms, and drive digital sustainability by reducing unnecessary plastic waste at scale.Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and hospitality & tourism -
Chief Marketing OfficerMeticulosity Apr 2020 - Mar 2021Vancouver, British Columbia, CaMeticulosity - The Un-Agency. Providing Canada with end-to-end inbound marketing & web development solutions that drive traffic & sales. www.meticulosity.ca. -
Director, Brand & BuzzElastic Path Software Dec 2018 - Mar 2020Vancouver, Bc, CaResponsible for Elastic Path's Brand, Marketing & Communications and Demand Generation functions, growing the business and mentoring the team. -
General Manager, Global Brand & Marketing CommunicationsEpson Mar 2009 - Nov 2018Suwa, Nagano, Jp- Started up Epson’s first global marketing team in 2009 and led a global team of 2 managers and 20+ direct reports - Drove significant growth in revenue and increased Epson's brand value through better metrics, analysis, targeting, and portfolio management of Epson’s marketing and communications activities.- Drove efficiency and large cost reductions through global process improvements, standardization, and best practice sharing across the Epson group.Some Key Accomplishments:- Improved the user experience and delivered significant global efficiencies and several millions of dollars in cost savings annually by globally harmonizing Epson’s finished product naming & messaging, product packaging, and global website design & content, receiving both COO & President’s Awards.- Generated millions of dollars in savings annually and improved the global digital user experience through a Digital Transformation Project that consolidated 10 different Web Content Management and 4 different E-Commerce Systems onto Hybris and 8 different Product Information Management Systems onto Informatica.- Completely revamped Epson's Global Sponsorship activities taking an underperforming sponsorship portfolio that included Karrie Webb and the World Athletics Championships and replacing that with a sponsorship portfolio that supported the key short & mid-term business objectives. Signed deals with Manchester United (to support the growth of the B2C business in emerging markets) and Mercedes Formula One (to support the growth of the B2B business) and improved the ROI significantly. -
Global Web ManagerEpson Aug 1999 - Mar 2009Suwa, Nagano, Jp- Started up and managed Epson’s first global web function, driving growth and efficiencies across the Epson Group.- Responsible for Epson’s global E-business strategy and managed directly & indirectly all of Epson’s external and employee facing websites including www.epson.com. - Some key accomplishments:- Globally harmonized the Epson Group web design and significantly improved the customer experience (Foresee CS +6%, Nikkei up from 267 to 54). Received a President’s Award.- Increased global direct online E-Commerce revenue from under $50 million US in 2004 to $250 million+ in 2009, while strengthening relationships with the offline & online channel. -
E-Business Manager (Western Canada)Onyx Interactive 1998 - 1999- Started up and managed the Interactive Services division of Onyx Computers (Compaq/DEC’s largest reseller) in Western Canada. - Responsible for the marketing, sale, architecture and delivery of E-Business solutions (software, hardware and services) into Enterprise clients: E-commerce, Intranets, Extranets, Content & Document Management, Internet EDI, and custom Internet applications such as Internet Banking. - Some key accomplishments:- Large projects at Levi Strauss (E-Commerce), CUE Data (Internet Banking), etc.
Ian Cameron Skills
Ian Cameron Education Details
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Hitotsubashi UniversityBusiness -
The University Of British ColumbiaHistory & Theatre
Frequently Asked Questions about Ian Cameron
What company does Ian Cameron work for?
Ian Cameron works for March Networks
What is Ian Cameron's role at the current company?
Ian Cameron's current role is Director of Marketing at March Networks.
What is Ian Cameron's email address?
Ian Cameron's email address is ia****@****n.co.jp
What is Ian Cameron's direct phone number?
Ian Cameron's direct phone number is +177883*****
What schools did Ian Cameron attend?
Ian Cameron attended Hitotsubashi University, The University Of British Columbia.
What are some of Ian Cameron's interests?
Ian Cameron has interest in Football, Children, Rowing, Environment, Education, Poverty Alleviation, Science And Technology, Juggling, Disaster And Humanitarian Relief, Mountain Biking.
What skills is Ian Cameron known for?
Ian Cameron has skills like Marketing Communications, Strategy, Marketing Strategy, B2b, Product Marketing, Management, Marketing Management, E Commerce, Digital Media, Brand Management, Competitive Analysis, Brand Development.
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