Ian Canrobert Email & Phone Number

• Successfully led the transition of the Firefly Reservations Software team from a Senior PM, Scrum Master, and Kanban-style delivery to a more efficient structure. This was achieved by implementing Scrum and agile methodologies in collaboration with the Principal Architect, resulting in significant improvements in team performance.• Created and managed the Firefly Reservations Software backlog, leading over 42 sprints that consistently delivered 15-20 feature enhancements per month while maintaining a strategic release cycle with a ratio of 60% new features, 20% technical enhancements, and 20% bug fixes.• Optimized critical business practices, including issue resolution workflows, beta testing structures, and a comprehensive development workflow from product discovery to deployment. This initiative streamlined operations and significantly improved team efficiency.• Developed comprehensive one-pagers and setup guides to enhance user adoption, conducted product demos to showcase value to stakeholders, and managed a comprehensive product roadmap in Asana while maintaining Confluence pages with release notes and application support documentation to ensure stakeholder alignment and enhance communication.• Managed the onboarding of a contract testing engineer to oversee automated test cases and regression tests using Cypress.io and led the integration of E2E Cypress testing and manual testing protocols, ensuring sign-off before each PROD deployment and transitioning those practices to the development team.• Took the initiative to achieve PCI DSS certification in early FY24 by leveraging Confluence for detailed documentation, maintaining a risk status list, implementing necessary security features, securing documentation from payment processors, and collaborating closely with the Security team to ensure full compliance with all standards.

Fortune 750 and one of the largest industrial equipment distributors in the US.• Accountable for developing and implementing the backlog for four pivotal post-transaction projects. These initiatives yielded significant results, including a 4.5% increase in Average Order Value (AOV), a 5.53% increase in Conversion Rate, and a 2% uptick in Web Sales for FY22. Additionally, I orchestrated the discovery, refinement, and planning of user stories with two pods across these critical projects.• Specifically tasked with the post-transaction pillar, I was involved in overhauling Order History and Accounts Payable and managing their transition from WCS to GCP. This involved close collaboration with the UI/UX team to construct and oversee a complex use case matrix for Drop Ship integration with SPS Commerce while effectively managing stakeholder input. Furthermore, I supervised the redesign of new Order to Cash Flow and Customer Account email notifications in preparation for SF Marketing Cloud integration.• Actively engaged in the discovery, refinement, and planning of user stories with the Post-Transaction pod for all additional website enhancements beyond the critical projects, leading to a significant $22M revenue increase above incremental projections for FY21. I successfully improved the Net Promoter Score (NPS) through analysis and action on detractors via product increments.• Drove, created and managed multiple FullStory dashboards and Excel documents to monitor all user types and extensive traffic flows across ten post-transaction-related pages, facilitating UI/UX redesigns and analyst consideration. Additionally, I conducted internal and competitive research across MSC and six companies to develop a comprehensive Digital Product Guide and Tech Stack for senior leadership and the entire Digital Product department.• As the leader of the post-transaction pod's A/B testing endeavors, I collaborated cross-functionally to evaluate and meet all success criteria.

Charlotte, North Carolina, United States

Children's Boutique. A carefully curated collection of classic children's clothing.- Planned, iterated, and executed packaging, social media, and overall branding structure.- Managed lifestyle/studio/flat lay/detailed product photography projects for three seasonal launches.- Edited all pictures through Lightroom/Photoshop and assigned to Dropbox/Google Drive as necessary for eCommerce display.- Created 300+ custom Instagram stories and posts via Canva and sorted by seasonal launches.- Provided stock images as necessary to align with brand image, voice, and seasonal call to actions.

Charlotte, North Carolina Area

JORD Watches is focused on creating timepieces that are modeled after a modern lifestyle. They value sustainability, efficiency, and experiential living. They make their watches for people who don't just have somewhere to be, but somewhere to go.- Managed creative/brand specific photography for various products.- Created a sample commercial product editorial.- Regularly discussed creative avenues, giveaway information, social media sharing, and work submission with management.

Charlotte, North Carolina Area

Leader in industrial weighing technologies serving the Southeast U.S.- Provided 43 weeks worth of Squarespace, Facebook, and Instagram analytics for initial assessment on social media and website presence.- Created 200+ Instagram and Facebook postings for ASC & AWS.- Managed job site and workshop employee/product photography/videography projects and collaborated with offshore specialists as needed for project deliverables.- Created and provided brochures and flyers for various direct mail campaigns and conventions; managed 6 of those campaigns.- Assisted with cold calling and Excel data entry for generating new leads and later conversion.

Charlotte, North Carolina Area

Leader that provides full-service welding and fabrication services across the Southeast U.S.- Provided 43 weeks worth of Squarespace, Facebook, and Instagram analytics for initial assessment on social media and website presence.- Created 200+ Instagram and Facebook postings for ASC & AWS.- Managed job site and workshop employee/product photography/videography projects and collaborated with offshore specialists as needed for project deliverables.- Created and provided brochures and flyers for various direct mail campaigns and conventions; managed 6 of those campaigns.- Assisted with cold calling and Excel data entry for generating new leads and later conversion.

Hickory/Lenoir, North Carolina Area

A domestic leader in financial services technology solutions.- Assisted subscribers, sponsors, and merchants with online bill pay transactions whilemulti-tasking to provide accurate data entries, exceeded metric goals (adherence,commitment, break performance, KPI, BPU, etc.)- Assisted fellow employees via Skype, and kept track of various email updates fromupper management used for subscriber interaction.