Ian Ramirez Email & Phone Number

Puerto Rico

New York, United States

New York, United States

• Revamped the entire Microsoft Advertising account with 45+ credit card campaigns; increasing profits by ~30% in Q2 2023• Optimized paid search campaigns with a $40K average daily spend; delivering an industry-leading 115% ROAS

New York, United States

• Spearheaded the launch of a new Finance domain, Financeinfonow.com; inserting over 2MM keywords across 8 accounts• Led enhancements to internal ad management platform, Nucleus; improving campaign management efficiency and reporting for a team of 20+ experts• Responsible for 4 domains with a $15K combined average daily spend within the Microsoft Advertising team• Collaborated to improve the internal ad manager platform, with detailed documentation and incremental iterations

New York, United States

• Strategized and optimized over 120 paid search campaigns for CreditWise from Capital One and the Memorial Sloan Kettering Cancer Center• Responsible for a combined monthly budget of over $2MM; supervising two Jr. Specialists and one Jr. Analyst• Managed a complete account restructure without ad delivery interruptions; scaled CTRs by 3x and 10% increase in CvR• Scaled monthly spend limit for a Google.org Grants Account, generating thousands of leads from underrepresented target groups in NY

• Achieved 127% ROAS for 5 campaigns in the finance sector totaling $15MM during my tenure; all campaigns above 110% ROAS• Drove several hundred thousand quality leads for 20+ banking partners, including Robinhood, Vanguard, Chase, Lear Capital, and SoFi• Positioned a newly-launched campaign within the company's top three most profitable, within 2 quarters, through daily macroeconomic analysis• Endured the GameStop short squeeze and the Silver Squeeze of 2021; generated an impressive ~200% ROAS at 5x daily spend

Melville, New York

• Responsible for LATAM Business Intelligence including marketing data, insight, reports, and presentations with the Agency of Record for all digital channels and retail stores• Created a dashboard for upper management; handling all 14 LATAM countries with 6 eCommerce stores, delivered in 6 months• Responsible for media strategy for all LATAM territories with 4 creative agencies, covering a range of content like "A Christmas to Believe" ad

• Cultivated partnerships from small agencies to publicly traded companies like LifeMD (LFMD); driving over $2.5MM in sales revenue across dozens of SKUs• Created a white label Seller Central account audit for agencies, including over 100 touchpoints; with 20+ full account audits completed

San Juan, Puerto Rico

• Led the engineering team to ideate, design, and launch a new Cancer Insurance Marketplace in 6 weeks, on time and under budget, using RAD methodologies• Positioned aseguratec.com at the top of the SERP for 15+ cancer insurance keywords, using on-page SEO, structured data markup and a blog with 50+ articles• Developed a pre-purchase email marketing strategy responsible for 700+ online sales in 2018• Led marketing strategy and rapid product execution for a road assistance insurance product with no-code tools like GumRoad, Wix, HubSpot, and Zapier• Mentored the team's effort to streamline batched work for the creation of social media content and Facebook ads; with a $15K Facebook monthly spend

Humacao, Puerto Rico

• Responsible for Amazon Advertising spend for The Freedom Journal and The Mastery Journal; selling 6,000+ units at ~235% ROAS

San Juan, Puerto Rico

• Effectively managed a nimble creative agency servicing a selection of clients; led a team comprising remote designers and one creative assistant intern• Organically, and with no budget, reached over 150k people through developing #YoMeQuedoEnPR, a viral campaign that later ignited a national movement• Presented an improved store checkout funnel, before consultatively implementing Stripe as the payment gateway for Flavors Of Puerto Rico's eCommerce platform; improved client experience through 50% fewer purchase steps and generated 3x revenue post-three-months• Successfully managed a fast turnaround, small budget (under $5k) project to create a 30 seconds National TV Ad for Mondo Música, a product of Malta

#1521 Ave. Américo Miranda, San Juan

• Managed customer acquisition strategies through social media with an emphasis on instructional content, representing 70% of monthly revenue• Full responsibility for creating the brand and retail branding materials, including a highly creative storefront window graphics• Creatively created educational information cards, which provided a demonstrable customer interaction increase

Puerto Rico

• Launched and subsequently operated a bootstrapped B2B and B2C delivery and errand business; clients included multi-nationals such as Godiva Chocolatier• Solely responsible for organizing the logistics of 5 business accounts and 30+ personal clients; totaling 400+ errands• Managed 3 part-time employees responsible for deliveries and promotional eventsAnalyzed negative ROI projections for the B2C local delivery segment and negotiated the business' successful acquisition

San Juan

• Responsible for managing event coordination with 10-15+ promoters for MCS, a Puerto Rico Health Insurance company• Coordinate with the event producer to optimize and improve the operations• Responsible for coordinating event equipment with warehouse

Bachelor Of Business Administration (Bba), Operations Management

Activities and Societies: Vice-President of the Puerto Rico Chamber of Commerce University Chapter (2012-2013)I shifted gears from ratios.

Bachelor Of Business Administration (Bba), Accounting

Activities and Societies: Chapter Member of the Chamber of CommerceThe Río Piedras Campus gave me the foundation to master any subject.