Ian Castello Branco Email & Phone Number

Berlin, DE

Berlin, Germany

Leading League of Legends Game, Esports and Entertainment publishing in EMEA.

Berlin, Germany

Brand & Marketing Lead for League of Legends EMEA Esports products: LEC, EMEA Masters and European Regional Leagues.- Develop marketing strategies, define goals, set priorities and manage the marketing roadmap and budget for EMEA territories. - Lead and coordinate all Communications disciplines to develop multidisciplinary cohesive campaigns and.

United Kingdom

Product Publishing Lead based in the EMEA Hub Office and responsible for the product marketing strategy for League of Legends and Riot Forge in all EMEA countries. - Brand & Marketing Lead for League of Legends and Riot Forge in EMEA. Markets: Central & Eastern Europe, France & Benelux, Iberia & Italy, MENA, Northern Europe, Russia & CIS and Turkey..

Dublin, Ireland

Brand Manager for League of Legend, Legends of Runeterra, Teamfight Tactics and VALORANT with experience covering territories such as Belgium, Eastern Europe, Italy and Netherlands. - Served as the Brand Manager for League of Legends. - Served as the product manager for VALORANT in the Dublin office.- Served as the brand manager for Legends of Runeterra..

São Paulo Area, Brazil

Brazil Head of Insights leading the Analytics, Strategy and Paid Media teams and member of the agency’s board of directors.Managed 20 professionals in 2 countries and led business operations in 5 countries in Latin America.Developed communications strategies that generated conversations, news and the deep involvement of audiences to some of the biggest.

São Paulo Area, Brazil

Brazil Head of Strategy, digital operations manager and member of the agency’s board of directors. I lead the Analytics, Strategy, Creative, Production and Paid Media teams.Managed 40 professionals.Lead all of Electronic Arts’ communications and marketing efforts in Brazil. The work generated a lot of recognition to the brand by both fans and specialists..

São Paulo Area, Brazil

Under my management were the Strategy, Content and Monitoring & Metrics teams and I was responsible for integrating them with the Creative and Media Relations teams.Built the company’s digital area from scratch through the implementation of a multidisciplinary team that grew from 4 to 20 people in only 3 years.Developed marketing cases that were recognized.

São Paulo Area, Brazil

As a Social Strategic Planner I developed social media presence and relationship strategies for big brands in Brazil.Developed the strategy that completely changed the negative perception that Brazilian consumers had about Motorola Mobility on social media. I designed the structure to create a consumer support platform integrated with their Facebook page.

Brasília Area, Brazil

Developed online and offline marketing strategies.Created advertising campaigns, creative concepts, promotional activations and endomarketing initiatives.Created content for institutional websites and promotional hot sites.Clients:- Caixa Econômica Federal (government owned bank)- CEUB (university)- Correio Braziliense (biggest newspaper in Brasília)- IEL.

Brasília Area, Brazil

As a copywriter intern I developed creative strategies, concepts and campaigns for clients such as MEC (Brazil’s Ministry of Education), ParkShopping Brasília and SECOM (Brazil’s Special Secretary of Social Communications).

Brasília Area, Brazil

I was very lucky that my University had a Junior Advertising Agency an that I could join the creative team as a copywriter. During the time I spent there I developed creative online and offline strategies, concepts, campaigns, promotional and guerilla activations, as well as endomarketing and content for sites and hotsites for my client, which was the.

Bachelor'S Degree, Social Communications - Advertising

Specialization, Strategy, Planning Academy - Ciclo Ii

Brand Strategy And Storytelling

Leading Teams