Ian Castello Branco Email & Phone Number

Berlin, De

Berlin, Germany

Leading League of Legends Game, Esports and Entertainment publishing in EMEA.

Berlin, Germany

Brand & Marketing Lead for League of Legends EMEA Esports products: LEC, EMEA Masters and European Regional Leagues.- Develop marketing strategies, define goals, set priorities and manage the marketing roadmap and budget for EMEA territories. - Lead and coordinate all Communications disciplines to develop multidisciplinary cohesive campaigns and experiences to esports fans across EMEA.- EMEA Brand & Marketing Lead for the 2023 LEC Season Finals & XPO in Montpellier, France. - EMEA Brand & Marketing Lead for the 2023 Mid-Season Invitational (MSI) in London, United Kingdom.- EMEA Brand & Marketing Lead for the 2023 League of Legends Worlds in South Korea.

United Kingdom

Product Publishing Lead based in the EMEA Hub Office and responsible for the product marketing strategy for League of Legends and Riot Forge in all EMEA countries. - Brand & Marketing Lead for League of Legends and Riot Forge in EMEA. Markets: Central & Eastern Europe, France & Benelux, Iberia & Italy, MENA, Northern Europe, Russia & CIS and Turkey. Develop the marketing strategy, define goals, set priorities and manage the roadmap and budget for EMEA markets.Lead a team of 9 Brand Managers across 7 offices.Foster the collaboration between Publishing and other disciplines such as Merchandise, Player Support and Insights. Act as the EMEA Publishing interface for Global teams. - Team Captain for Arcane’s media campaign in Europe. Markets: Central & Eastern Europe, France & Benelux, Iberia & Italy, MENA, Northern Europe, Russia and Turkey. Served as one of the leaders responsible to deliver the project and coordinate efforts across all European teams.

Dublin, Ireland

Brand Manager for League of Legend, Legends of Runeterra, Teamfight Tactics and VALORANT with experience covering territories such as Belgium, Eastern Europe, Italy and Netherlands. - Served as the Brand Manager for League of Legends. - Served as the product manager for VALORANT in the Dublin office.- Served as the brand manager for Legends of Runeterra. - Co-developed the strategy for League 10-year European Celebration.

São Paulo Area, Brazil

Brazil Head of Insights leading the Analytics, Strategy and Paid Media teams and member of the agency’s board of directors.Managed 20 professionals in 2 countries and led business operations in 5 countries in Latin America.Developed communications strategies that generated conversations, news and the deep involvement of audiences to some of the biggest local and global brands in Brazil.Created data analysis methodologies to forecast scenarios, measure results and manage crises for the agency’s clients.Worked closely with the New Business team on proactively growing the agency’s portfolio of clients.Successfully negotiated with Electronic Arts to expand our business partnership to the whole Latin America and managed the local operations in Argentina, Brazil, Chile, Colombia and Mexico.Launched in Latin America games from franchises such as Battlefield, Dragon Age, FIFA, Madden, Mass Effect, Need For Speed, Star Wars Battlefront and The Sims.Managed the Insights P&L and made it the most profitable two years in a row while also growing the business by more than 20% in both 2017 and 2018.Clients:- Activision Blizzard (Call of Duty, Hearthstone and Heroes of the Storm)- Bayer- Boehringer Ingelheim- Brazil’s Internet Steering Committee- Coty- Electronic Arts- Nespresso

São Paulo Area, Brazil

Brazil Head of Strategy, digital operations manager and member of the agency’s board of directors. I lead the Analytics, Strategy, Creative, Production and Paid Media teams.Managed 40 professionals.Lead all of Electronic Arts’ communications and marketing efforts in Brazil. The work generated a lot of recognition to the brand by both fans and specialists. A highlight wasthe #OwnTheStreets campaign which turned Need For Speed into the best selling game on PSN and the most talked about game on social media for 2 months in Brazil.Launched in Brazil games from franchises such as Battlefield, Dragon Age, FIFA, Madden, Mass Effect, Need For Speed, Star Wars Battlefront and The Sims.Developed branding strategies for Ericsson in Latin America and led change management projects for the Brazilian office.Developed data intelligence initiatives for Hypermarcas (the Brazilian Unilever) and helped them to optimize their business by gathering and analyzing data mined fromsocial media.Developed social media strategies and led the production of social media content for Cartoon Network, TNT, Space and Warner Channel.Managed the budget for the 5 areas that I led and also the client’s budget for the projects done by those areas.Clients:- Bayer- Brazil’s Internet Steering Committee- Cisco- Electronic Arts- Ericsson- Hypermarcas- Novartis- Telecom Italia- Turner Entertainment International (Cartoon Network, TNT, Space and Warner Channel)- Unilever

São Paulo Area, Brazil

Under my management were the Strategy, Content and Monitoring & Metrics teams and I was responsible for integrating them with the Creative and Media Relations teams.Built the company’s digital area from scratch through the implementation of a multidisciplinary team that grew from 4 to 20 people in only 3 years.Developed marketing cases that were recognized by national and international awards.Developed Netflix’s social media strategy as the company had just launched in Brazil and needed Brazilians to understand how the service worked. The bold and creative content that was always tied to the values and services of the company quickly transformed Netflix into a love brand. It was considered the main benchmark for social media in Brazil.Managed a Analytics team that helped Carrefour to identify and mitigate potential corporate crises through social media mining.Managed the relationship with the main social media platforms in Brazil (Facebook, Instagram, Twitter and YouTube).Managed the budget for the 3 areas that I led and also the client’s budget for the projects done by those areas.Clients:- Bayer- Brazil’s Internet Steering Committee- Carrefour- Cyrela Brazil Realty- Electronic Arts- Facebook- Harley-Davidson- Hasbro- Mead Johnson- Netflix- Nintendo- Turner Entertainment International (Cartoon Network, TNT, Space and Warner Channel)- Warner Bros. Games- Warner Bros. Home Video

São Paulo Area, Brazil

As a Social Strategic Planner I developed social media presence and relationship strategies for big brands in Brazil.Developed the strategy that completely changed the negative perception that Brazilian consumers had about Motorola Mobility on social media. I designed the structure to create a consumer support platform integrated with their Facebook page and introduced a fun, non-technical approach to the content calendar that pushed detractors away and made room for the real fans of the brand.Developed content strategies and managed social media channels and blogs.Developed workshops and presentations on content trends.Created tactical plans focusing on digital channels and crafted reports analyzing results from proposed activities and data mined from social media.Clients:- Clinique- Liberty Mutual- Michael Page International- Motorola Mobility- Puket- Ubisoft- Warner Bros. Consumer Products

Brasília Area, Brazil

Developed online and offline marketing strategies.Created advertising campaigns, creative concepts, promotional activations and endomarketing initiatives.Created content for institutional websites and promotional hot sites.Clients:- Caixa Econômica Federal (government owned bank)- CEUB (university)- Correio Braziliense (biggest newspaper in Brasília)- IEL (consultancy that helps companies to hire trainees)- Sabin Laboratories

Brasília Area, Brazil

As a copywriter intern I developed creative strategies, concepts and campaigns for clients such as MEC (Brazil’s Ministry of Education), ParkShopping Brasília and SECOM (Brazil’s Special Secretary of Social Communications).

Brasília Area, Brazil

I was very lucky that my University had a Junior Advertising Agency an that I could join the creative team as a copywriter. During the time I spent there I developed creative online and offline strategies, concepts, campaigns, promotional and guerilla activations, as well as endomarketing and content for sites and hotsites for my client, which was the University itself.

Bachelor'S Degree, Social Communications - Advertising

Specialization, Strategy, Planning Academy - Ciclo Ii

Brand Strategy And Storytelling

Leading Teams