As Founder & Design Director at WE-DZYNE®, I spearhead comprehensive design strategies for both branding and product design. I meticulously refine design directions and oversee the meticulous finalization of design details. Additionally, I take the lead in planning and structuring client deliverables, ensuring the seamless execution of our creative vision.

As Design Lead at WE-DZYNE®, I collaborated closely with the brand content marketing team, contributing to the design and creation of diverse projects for our clients. My role involved generating innovative concepts and producing high-quality assets. I was responsible for overseeing both external and internal design-related projects, ensuring effective management and successful execution across the board.

As a Design Consultant from November 2019 to April 2020, I actively contributed to diverse design projects encompassing Graphic Design, Web Design and Development, Storyboards, User Interface, and copy creation for a range of clients. My responsibilities extended to generating and presenting compelling campaign concepts for product launches and various retail businesses and brands. Despite the challenging circumstances posed by the onset of COVID-19 during this period, I remained engaged and instrumental in delivering innovative design solutions across multiple domains.

In my capacity as Design & Social Media Lead at The Big Five Breweries (Brew Bistro Kenya), I thrived in a dynamic work environment, delivering design solutions through the creation of campaign boards deployed across both print and digital media. I played a pivotal role in designing and implementing social media strategies aligned with The Big Five Breweries' business goals. Daily, I generated, edited, published, and shared compelling content across all digital platforms, ensuring a consistent and visually appealing online presence. Moreover, I spearheaded the execution of dynamic seasonal print and online catalogs, managing the entire process from conceptualization to production, which included merchandising and photography. My commitment to maintaining visual communication consistency and adherence to brand standards was unwavering throughout these endeavors.

As a Creative Graphic Designer at Transsion Telecommunications, I collaborated with the marketing and digital marketing teams to conceive and design comprehensive marketing collateral, social posts, and email newsletters for iTel Mobile in Kenya, Uganda, and Tanzania. My role extended to ensuring visual communication consistency and adherence to brand standards. This involved designing assets, reviewing and monitoring the company's website for content coherence, and ensuring precise utilization of marketing materials, logos, and related guidelines. Additionally, I played a key role in developing promotional strategies that significantly elevated market perception and heightened brand awareness within the target market.

In my part-time role as a Freelance Graphic Web Designer at Jr Digital Studios, I engaged in diverse projects spanning UI Design, Layout Design, Branding, Identity Design, Illustrations, and more. I collaborated with various clients, conducting meetings either in person or virtually to comprehensively discuss project scopes. I played a crucial role in advising clients on optimal design strategies tailored to their specific products or services, considering the preferences of their target audiences.