Developed key narratives that shaped Endeavor's fashion businesses and built executive profiles as leaders within the industry. Led global communications for Endeavor’s fashion events and properties that included IMG, New York Fashion Week, NYFW.com, MADE, Australian Fashion Week, the Australian Fashion Laureate, IMG Fashion Camp, and the consultation on more than 20 global fashion weeks.Supported global communications for Endeavor's talent representation and original content businesses including WME, IMG Models, The Wall Group, and Art + Commerce.Advised fashion business development across the broader Endeavor portfolio including WME, 160/90, UFC, and Frieze.Instrumental in the development and launch of NYFW: The Experience in September 2019, which created new revenue opportunities for fashion designers by opening their fashion shows to high net worth consumers through a ticketing model.Served as key counsel in the development of New York Fashion Week’s health and safety plan in collaboration with New York State Government officials putting the fashion industry back to work and safely executing the first global fashion week with live fashion shows since the start of the pandemic.

Oversaw multi-platform communications programs, in tandem with creative and retail teams, to drive sales, maximize exposure, and maintain industry excellence on behalf of Creative Director Alexander Wang.Developed, managed, and motivated a global team of more than 20 stakeholders in various communication channels, from strategy to execution and analysis.Implemented a comprehensive talent program in Spring 2017 driving consumer engagement, strengthening awareness, and building direct relationships with models and celebrities on behalf of the Creative Director.Produced multiple annual events and fashion shows with combined attendance of more than five thousand.

Managed client communication and executed strategies for product placement, editorial coverage, and influencer initiatives.Client experience included American Eagle Outfitters, Chanel, Donna Karan New York, Estée Lauder, Gap, NBCUniversal, Rent the Runway, Thompson Hotel Group, and Tribeca Film Festival.

Supported the management of multi-million dollar wholesale business to the brand’s largest domestic accounts including Macy’s and Kohl’s overseeing the flow of goods and order management teams.Advised internal and external merchant and marketing teams to execute advertising initiatives, visual merchandising, and product education guides.

Developed and sourced assortment based on market trends and sales history analysis.

Managed product updates to partners in supply chain from design, factory, distribution center, and store. Oversaw execution of weekly promotional advertising ensuring product focus based on business needs.