- Development of monthly content calendars to implement campaign strategy and ensure stakeholders are informed about upcoming activities.- Scheduling and publishing content across our social media channels (Facebook, Instagram, X, LinkedIn) using Hootsuite, including writing effective and engaging copyright. - Monitoring, tracking, analysing and reporting on performance across all social media platforms and marketing efforts, using reports to inform future activity.- Creating original content for all outgoing media.- Work in partnership with multiple teams including production, operations and ticketing to ensure brand is effectively represented across all digital consumer touch points. - Design email marketing campaigns utilising Mailchimp and reporting insights to stakeholders.- Website management and updates using Wordpress.- Create graphics on Photoshop & Canva for both in-house and outgoing communications.- Update restaurant collaterals.

During my role in the Senior Management team at Showmen Group, I assumed responsibilities across key departments, including HR, Digital Marketing, and Events. - Various HR functions, including contract signing, administrative oversight, and MPF enrolment.- Effectively managed multiple social media channels for their three restaurants (Facebook, Instagram, Twitter).Created monthly content calendars and provided insightful reports to inform future marketing activities. - Utilised content management software (Later.com) to schedule posts. - Utilised Photoshop to design all graphics for both in-house and outgoing communications.- Created content through DSLR photography, capturing images of food, beverage, people, and lifestyle elements.- Website management through Wordpress.- Created their email marketing campaigns using Mailchimp. - Developed and launched events, including the creation of any related marketing collateral.

As Guest Relations ambassador at Pirata Group, I was tasked with developing internal events to foster new experiences across their restaurant group. Additionally I created video and photo content for social media platforms. I also managed the guest experience directly by engaging guests, establishing relationships and maintaining profiles. For a more personalised touch I provided concierge services while also coordinating support of the Marketing team in creating necessary event materials.

Being part of the opening team at Petticoat Lane, one of Hong Kong's premier LGBT venues, I held a range of responsibilities:- Brand development, establishing a distinctive identity.- Organised and executed various events and marketing campaigns to create brand awareness.- Maintained communication and relationships with press and media outlets.- Created content for our social media channels (graphics, video and photography).- Developed and implemented a content calendar to guide campaign strategy, accompanied by insightful reporting for future planning. Managed content scheduling and publication on our social media channels (Facebook, Instagram) using content management software (Later.com). - Website creation and management.- Oversaw on-site venue management, ensuring the seamless execution of events.- Cultivated positive relationships with suppliers and vendors, securing brand sponsorships for events.