-----Product Marketing----- --Responsible for strategy and development of new products and initiating product line extensions for consumer and vertical markets under the Asia Pacific Marketing Manager. --Proposed/developed 2 new products and 5 line extensions. Assisted with dev. of 3 new products. --Responsible for building partnerships with software vendors, incl. negotiations for licensing deals,-----Web Marketing (since Oct 2005)----- --Responsible for leading the web team strategy for official websites in 10 countries. --Initiated and responsible for online marketing activities of all products including building partnerships, planning web ads, and implementing direct marketing activities such as targeted newsletters, expanding email databases, etc.Performance: 4.8M (2005) to 18M (2008) pageviews --Led development of: Gallery/Contest system, registration system, newsletter system, creation of CMS (using drupal software)-----Market Research----- --Initiated market trend research for AP products establishing user registration and customer satisfaction surveys, and comparing trends with sales results.-----Public Relations----- --Initiated coordination and oversight of press activities among regional offices and subsidiaries, AP rep. on global PR team, writing press releases, and managing company's new branding strategies.

Responsible all English content of the Film Festival's bilingual catalog.