Ianco Babij
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Ianco Babij Email & Phone Number

Research, Analysis, Insights & Strategy at Tourism New Zealand
Location: Auckland, Auckland, New Zealand 8 work roles 3 schools
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Current company
Role
Research, Analysis, Insights & Strategy
Location
Auckland, Auckland, New Zealand
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Who is Ianco Babij? Overview

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Quick answer

Ianco Babij is listed as Research, Analysis, Insights & Strategy at Tourism New Zealand, a company with 236 employees, based in Auckland, Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Ianco Babij.

Ianco Babij previously worked as Consumer Insights Specialist at Tourism New Zealand and Client Service Manager at Infotools. Ianco Babij holds Master, Marketing from University Of Auckland.

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Email format at Tourism New Zealand

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Tourism New Zealand

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Profile bio

About Ianco Babij

Experienced market, media and consumer behaviour researcher, particularly interested in understanding people, organisations and brands. Curious by nature, I thrive with multiple sources to discover compelling stories and insights.Client and project manager with developed insights gathering, analytical and professional relationship-building skills.Proficient in using software, and creating research tools to investigate people’s attitudes, beliefs, behaviour, and psychographic segments.Educational background in psychology, business and marketing. In-depth knowledge of both qualitative and quantitative research techniques.

Listed skills include Advertising Research, Customer Insight, Research, Market Research, and 6 others.

Current workplace

Ianco Babij's current company

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Tourism New Zealand
Tourism New Zealand
Research, Analysis, Insights & Strategy
wellington, wellington, new zealand
Employees
236
AeroLeads page
8 roles · 24 years

Ianco Babij work experience

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Consumer Insights Specialist

Current

Auckland, New Zealand

Providing insights to better understand and reach current global audiences in order to promote the 100% Pure New Zealand brand to the world, aiming to accelerate tourism recovery and transition to more sustainable, productive, and culturally inclusive practices.

Jul 2023 - Present

Parental Career Break, Contracting Services

Aug 2017 - Jul 2023

Client Service Manager

New Zealand

Account manager for Coca-Cola’s Knowledge and Insights teams in Latin America obtaining excellent client satisfaction survey scores and feedback. Helped them maximise the value of their consumer, brand tracking, and shopper survey studies. Trained and facilitated generation of consumers’ insights via Infotools’ exploration software and online visualisation.

Oct 2009 - Jul 2017

Client Service Manager

New Zealand

Tracked consumption of media, products and services. Gathered, interpreted, and presented insights from the Readership/CMI Survey, TV and online ratings, and advertising spending figures. Focused on newspapers and magazines readership, discovering consumers’ attitudes, profiles and psychographic segments.

Nov 2007 - Oct 2009

Media Research Analyst

New Zealand

Gathered, analysed, and presented research findings on media, products and services consumption to support sales, sponsorships, and licensing teams. Explored TV programme and online audiences, brand/category consumption of products and services, and advertising reach and frequency figures.

Jan 2005 - Oct 2007

Research Assistant, Centre Of Digital Enterprise

Auckland, New Zealand

Researched digital technologies by conducting literature reviews on consumer behaviour and attitudes towards online commercial activities. Analysed patterns and identified research opportunities. Reported on research findings and implications within the practice of business.

2002 - 2003 ~1 yr

Marketing Assistant For Latin America

Languages International Limited (English School)

New Zealand

Assessed the potential of the Latin American market for this English as a second language school. Established partnerships with educational agents in the region. Created marketing material, and handled enquiries from potential and existing on-campus students.

Jul 2000 - Jul 2001

Qualitative Research Analyst

Colombia

Delivered qualitative research projects of significant scale and complexity to challenging deadlines. Established research objectives and prepared in-depth interviews and focus groups guidelines. Varied sectors including government, media, financial, insurance, and telecommunications.

Jul 1997 - Oct 1999
Team & coworkers

Colleagues at Tourism New Zealand

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3 education records

Ianco Babij education

Master, Marketing

Activities and Societies: Centre of Digital Enterprise, The University of Auckland - Research Assistant Thesis project: “An Interpretation.

FAQ

Frequently asked questions about Ianco Babij

Quick answers generated from the profile data available on this page.

What company does Ianco Babij work for?

Ianco Babij works for Tourism New Zealand.

What is Ianco Babij's role at Tourism New Zealand?

Ianco Babij is listed as Research, Analysis, Insights & Strategy at Tourism New Zealand.

Where is Ianco Babij based?

Ianco Babij is based in Auckland, Auckland, New Zealand while working with Tourism New Zealand.

What companies has Ianco Babij worked for?

Ianco Babij has worked for Tourism New Zealand, Infotools, Nielsen Media Research, Tvnz, and The University Of Auckland.

Who are Ianco Babij's colleagues at Tourism New Zealand?

Ianco Babij's colleagues at Tourism New Zealand include Chelsea Cormack-Wright, Ann Zheng, Charlotte Johnson, Hayley Urry, and Ian Long.

How can I contact Ianco Babij?

You can use AeroLeads to view verified contact signals for Ianco Babij at Tourism New Zealand, including work email, phone, and LinkedIn data when available.

What schools did Ianco Babij attend?

Ianco Babij holds Master, Marketing from University Of Auckland.

What skills is Ianco Babij known for?

Ianco Babij is listed with skills including Advertising Research, Customer Insight, Research, Market Research, Marketing Strategy, Segmentation, Strategic Agility, and Crm.

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