Ian M. Cooper Cole, Extensive senior-level management experience in New Business Development, New Product and New Market Development, Brand Management, Design, Strategic Marketing, sales, and sales management, across North America and Globally. Experienced as a Public Trust and Board Member on the Toronto Public Library Board, Past Board member, and President of the Argonaut Rowing Club (volunteer). Past mentor to new entrepreneurs at the MaRS Discovery District.Unique skill in developing innovative strategies to create new markets for mature brands, re-branding or repositioning of a brand, new brand development. Integrating strategies for real-world and online marketing.Working with and worked with a diverse range of non-conflicting clients in Consumer Products and services B2B and B2C, including; Sportswear, Fashion, Eyewear, Sports Marketing and Sports Training, TV & Film Production and Broadcasting, Organic and gourmet Foods, Medical Products, Professional, Home and Financial Service Industries.Providing a broad range of strategic marketing insight, advice, creative solutions, support, and implementation for small and medium-sized businesses. My team and I often act as the marketing department and or myself on an advisory board or as a fractional CMO or VP of Sales and Marketing function.Negotiated many complex and groundbreaking vendor, trade, and Intellectual Property licensing, partnership, and joint venture agreements. Managed and consulted with several major international consumer brands. Recently including; Polo, Calvin Klein, Sony Playstation, Paul Frank, Boa Technology, Ionx medical, and Schering Plough, along with several emerging, new brands and online properties.Extensive current training and experience in Social Media (SM), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), and new evolving Artificial Intelligence (AI) applications in marketing.Eclectic personal and professional interests include; Business Development; especially Entrepreneurship, small and local business growth, Environmental Issues, particular interest in Solar Power, Health and Wellness, personal interest in Autism, Organic, and Gourmet foods, personal interest in mushrooms, cooking, foraging, and mycology, Active Sports; anything on water or snow, Industrial Design, especially consumer products, buildings, gadgets, style, and fashion.JFS Marketing https://jfsmark.ca/Connect or follow me here: https://linktr.ee/iancoopercole