Manager, Marketing - Amazonlocal
Seattle, Wa, Us
- Owned strategy, budget, analytics, team management, and product roadmap for all growth initiatives, including direct-response customer acquisition. Hired team of six from scratch (product, performance marketing, content). AmazonLocal offered local deals of up to 75% off restaurants, beauty services, and more.- Successfully grew portfolio of acquisition channels to $15M/yr in ad spend, playing key role in hitting sales and profitability targets.- Developed and successfully implemented growth product roadmap, including back-end APIs to support ad partner performance and high-visibility integrations with retail categories across Amazon.com.