We design, build, and optimize high-converting eCommerce sites that glow with brand personality.With a focus on Shopify Plus brands, we help fast-growing DTC businesses squeeze more money out of their websites and future-proof their tech stacks.

> Built high-performing team responsible for eCommerce platform operations and campaign execution

> Led internal Site Experience team & external vendors; managed $1.5M+ budget> Owned UX strategy, UX/UI design, and front-end development for Reebok.com and store.CrossFit.com> Designed and implemented A/B/n and multivariate testing program, resulting in first-year incremental revenue in excess of $1M> Developed and executed eCommerce product roadmap, maintaining daily operational excellence while enhancing the future shopping experience > Championed culture of testing and data-driven decision making, influencing mindset shift from project-based to consumer-centric> Partnered with senior leadership to craft strategic business plans for growth and new business initiatives; often relied on to design compelling presentations

> Managed day-to-day relationship with web development agency, delivered all eCom landing pages and templates for Reebok.com and adidas.com> Researched and analyzed marketplace trends and provided competitive intelligence updates to management> Architected on-demand printing platform for UFC jerseys, expanding product breadth by 500+ SKUs with limited inventory risk

> Designed creative and wrote copy for Reebok.com and social media> Built new web pages and updated existing media in content management system, utilizing HTML best practices

> Managed a variety of projects ranging from product attribute integrity analyses to affiliate outreach, as well as daily and ad-hoc reporting

> Provided service excellence to employees and professional athletes and entertainers

> Produced custom comedy and variety shows for a wide range of clients including: Live Nation, Blink-182, Fallout Boy, The Jimmy Fund, & Verizon at venues such as The Boston Opera House, Xfinity Center, The Golden Nugget Hotel & Casino, & The Royal House Las Vegas> Provided Technical and creative consultation in the areas of sound and lighting design, programming, and troubleshooting for organizations including the Canton Public Schools, Dover/Sherborn Public Schools, Sacred Heart High School, Minuteman Regional High School, Weston Friendly Society, Telugu Association of Greater Boston, Edge Studio of Dance, Hazel Boone Dance Academy, as well as technical expertise for conferences such as Tannen’s Magic, NYC, Magic LIVE!, Las Vegas, NV, Hank Lee’s Magic Conclave, Cape Cod, MA, LIMAC, Long Island

> Oversaw event planning, production, and entertainment services consisting of DJs, MCs, photographers, videographers, variety performers, and custom designed intelligent light shows> Recruited, trained, and managed talent to exemplify brand image and mission