Ian Davis's Location
Long Beach, California, United States, United States
Ian Davis's Contact Details
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About Ian Davis
Raised with an art and photography background and upon graduating with a degree in electronic and computer technology, Ian's original intention was to produce computer animation, concentrating on sales and marketing. After ten years in the field assisting SMB's up to multi-nationals with their print communications organization and delivery needs, Ian worked within law enforcement Biometrics (NEC), throughout states in the western U. S. region.Ian has circled back to combine his passions — creative arts married to the latest in computer/web technologies across the U.S. assist with projects both small and vast.Qualifications: Search, Social, Systems and Analytics• Delivering pronounced web property ROI through search ranking (SEO), enhanced CTRs and effective, focused business expansion, maximum exposure, visitor retention & merchandising.• Identifying actionable items from all available Web Analytics, Webmaster Tools, Google Trends and other robust 3rd-party web performance monitoring systems (e.g., SpyFu, MOZ, SEMrush).• Google Ads, Bing Ads, PPC, Google Shopping, the Google Display Network, YouTube, email marketing, banner and rich-media advertisements and obtaining/monitoring both free and cost efficient backlinks. • Project Management for Web Projects & Ecommerce from Concept to Launch using SDLC Methodology.• Semantic Ontological programming leveraging JSON-LD, Microdata (Schema.org), Google’s Knowledge Graph, Authorship, Open Graph meta-tagging (OG Protocol had its beginning from within Facebook), Dublin Core and RDFa (Good Relations).• Development of SEO best practices and web content editors to continually improve the enterprise’s external search result rankings.• Experienced in Business Systems Analysis to focus on key performance indicators that will drive a company’s web marking planning and lead management.• Producing daily/weekly/monthly customized reporting for clients, with detailed description of each time-period’s efforts/deliverables, including commendations and summary of performance against goals.• Monitoring GA/Analytics et al., and various WMT’s data-trends, for opportunities and/or threats/issues.
Ian Davis Work Experience Details
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Search Engine Optimization ExpertRed Knight Solutions, Llc Jan 2022 - PresentCheyenne, Wy, UsRed Knight Solutions (Dallas, Texas) is an established provider of information technology solutions for Business and Government. Leveraging more than 50 years of combined experience, RKS has enhanced its core competency of IT services by creating client-centric, cost-effective information system solutions. RKS serves Fortune 500 clients in Telecommunication, Finance, Manufacturing, Transportation, Retail, Energy and Government. From turnkey solutions to strategic resourcing, our value is based on our ability to provide our clients with the very best in technology today. -
Semantic Search Consultant, SeoThematix Sep 2012 - PresentNy, Ny , UsNext Generation SEO Agency- RDFa/ontological schemas deployed within multiple industries -- semantic hypertext markup for qualitative SERPs' for contextual search SEO. Providing SEO Services for Hospitality, Automotive, Financial Services, Health and Wellness, eCommerce and vatious other business niches.http://www.schema.orghttp://www.w3.org/wiki/SemanticWebhttp://www.json-ld.orghttp://www.thematix.com -
Digital Marketing ManagerPixel Film Studios Oct 2019 - Feb 2022Aliso Viejo, California, UsSEM/SEO Paid Campaigns, Analytics & Web Lead Generation Efforts. PPC/Display Enhanced Campaigns, Product Listing Ads, Social Media & YouTube campaign management, Influencer Marketing, eCommerce, B2B and B2C-Service or Product, affiliate, referral and paid. Present data through Google Analytics, Google Data Studio, SEMRush, Excel & Powerpoint. Graphic presentations making ROI, CPA and LTV easy to understand. Implementing Google Tag Management (GTM) for enhanced eCommerce tracking to evaluate purchase-funnel performance for analysis and eCommerce shopping integration of WooCommerce for Wordpress. Next Gen SEO, UX Multivariate testing, page layouts, HTML5, CSS3 for better navigation and positive UX interactivity through the Content Management Systems (CMS). Developed Social Media automation strategies and analytics for promotions on Facebook, Instagram, Pinterest, Linkedin, Twitter, Google MyBusiness following production, set news and promotional advertising. Graphic design and layout UX oversight of online assets including, website updates and online media. Research current online graphic trends and communicating these trends to the team. In charge of implementing white-hat SEO best practices and tactical analysis on two websites to ensure increasing CTR rates on the current sites. Implemented Knowledge Graph, Twitter meta-head, Microdata and JSON-LD meta-tagging as specified by Schema.org. Linked Open Data (Wikipedia, DBPedia, Factual, et al ) on SERPS pages. RDFa (Good Relations, Dublin Core, et al) - semantic search SEO best practices. Graphic design and layout UX oversight for all online assets including, website updates, emails, app updates, affiliate banners and offline media. International SEO site-wide semantic research, analysis, ranking maintenance and reporting using Google Webmaster, Google Analytics, Bing Webmaster, Yandex Webmaster and Baidu tools to provide actionable data for search ranking. Social Commentary and Remediation, Reputation Management. -
Digital Marketing AgencyIdtek Digital Jun 2013 - Jan 2022SEM/SEO Managing Consultant, Paid Campaigns, Analytics & Web Lead Generation Efforts. PPC/Display Enhanced Campaigns, Product Listing Ads, YouTube campaign management, eCommerce, Product Ecommerce B2B and B2b, referral and paid. IDTek worked with Automotive, Medical, Education, Financial, Mortgage, Health and fitness, Real Estate, Hotels, Legal, Insurance and Solar Power companies.• Provide analytics through Analytics, Kenshoo, Tableau, Google Data Studio, SEMRush, Excel & Powerpoint. Graphic presentations to management to make ROI, CPA and LTV easy to understand. • Implementing Google Tag Management (GTM) for enhanced eCommerce tracking to evaluate purchase-funnel performance for analysis. • eCommerce shopping integration to Amazon, Ebay, Walmart using BigCommerce, Shopify & Wordpress with FBA software Sellbrite.• Next Gen SEO, UX Multivariate testing, page layouts, HTML5, CSS3 and structured data programming for better navigation and positive UX interactivity through the Content Management Systems (CMS). • Developed Social Media strategies and analytics for promotions on Facebook, Instagram, Linkedin, Twitter, Google MyBusiness following production, set news and promotional advertising. • Implemented Knowledge Graph, Twitter meta-head, Microdata and JSON-LD meta-tagging as specified by Schema.org, Open Graph (Facebook) and Twitter meta-head to expand Linked Open Data (DBPedia, Factual, et al ) on search engine result pages. RDFa (Good Relations, Dublin Core, et al) - dbpedia, Factual and semantic search SEO best practices.Drive ongoing inbound, outbound and internal link development and lead generation management.• Project Management for Web Projects & Ecommerce from Concept to Launch using SDLC Methodology.• In charge of pre and post production testing of all web projects during the implementation cycle.• Google Shopping (Product Listing Ads)• Social Commentary and Remediation, Reputation Management.
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Digital Marketing ConsultantToyota Of Santa Fe Mar 2012 - Apr 2018Santa Fe, New Mexico, UsToyota of Santa Fe Digital Marketing Consultant (Adwords, YouTube campaigns. SEO, conversion optimization); Managing Social Media: YouTube, Facebook, Twitter, Google+, LinkedIn and Pinterest. Development of SEO best practices and web content. -
Seo ConsultantCni College Jan 2016 - Nov 2016Using the most advanced features of Schema.org with additional LMRI Dublin Core coding, I have gained this client a 41% gain in organic traffic in the first month. Additional conicalization and merged content further has been an additional 20% in the next two months. Organic traffic now accounts for 59% of their traffic even though they spend $50,000 in Google AdWords and other forms of digital advertising.
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Digital Marketing ConsultantAston Martin Summit Nov 2014 - May 2016Aston Martin Summit Digital Marketing Consultant (Adwords, YouTube campaigns. SEO, conversion optimization); Managing Social Media: YouTube, Facebook, Twitter, Google+, LinkedIn and Pinterest. Development of SEO best practices and web content.
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Digital Marketing ConsultantSmythe Volvo Nov 2014 - Mar 2016Smythe Volvo Automotive Group Digital Marketing Consultant (Adwords, YouTube campaigns. SEO, conversion optimization); Managing Social Media: YouTube, Facebook, Twitter, Google+, LinkedIn and Pinterest. Development of SEO best practices and web content. -
Digital Marketing ConsultantBeaver Toyota Scion Feb 2013 - Oct 2015St Augustine, Fl, UsBeaver Toyota Automotive Group Digital Marketing Consultant (Adwords, YouTube campaigns. SEO, conversion optimization); Managing Social Media: YouTube, Facebook, Twitter, Google+, LinkedIn and Pinterest. Development of SEO best practices and web content. -
Ux | Adwords | Seo=> Structured Data | VolunteerAid For Africa Feb 2014 - Feb 2015Aid for Africa is a unique alliance of more than 80 select charities, all dedicated to solving the complex, inter-related challenges facing Africa. Our members realize that, as effective as they each are on their own, they can be even more powerful when they approach Africa’s issues as a group.Together our members, with their partners on the ground in Africa, touch almost every aspect of the African community. Whether they are collecting and distributing books to school children, introducing medical strategies to combat the spread of HIV/AIDS, or identifying and supporting women’s micro-enterprise projects, Aid for Africa’s members have one thing in common—a passionate desire to empower the people of Africa to solve the critical problems they face as they work to build a better future for their children and communities.The grassroots programs supported through Aid for Africa focus on health, education, economic development, arts and culture, conservation, and wildlife protection in Africa. Organizations wishing to become part of the Aid for Africa partnership must meet stringent tests of fiscal accountability, governance and programmatic impact. For more information on our eligibility requirements, please visit our website at www.aidforafrica.org.
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Team Member | Digital Project ManagerTedxorangecoast Aug 2013 - Jan 2014Digital Project Manager leading voluntarily commissioned SMEs to deliver a combination of respective depths of seasoned expertise to further TEDxOrangeCoasts' mission to educate and enjoin the community. -
Director Of Web PropertiesThe Lease Outlet Sep 2010 - Sep 2013Laguna Hills, Ca, UsWeb Design/Search Engine Marketing /SEO/ PPC/Social Media Marketing IDTek Enterprises is a full service online marketing agency that increases online exposure, improves customer acquisition. We develop digital marketing strategies for businesses to increase revenue and profits with a focus on the automotive industry. • I design websites and implement SEO into the site as I design using Wordpress and ASP.NET.• I deploy Social Media Marketing Strategies to keep in contact with current customer base and reach new customers.• I deploy Pay Per Click (PPC) campaigns to specific target markets and refine long-tail SEO for greater ROI. • I set up Analytic reporting for the refining of target marketing using behavior modeling to maximize ROI.• My Chief Managing Director (and mentor), Christopher Regan, is a pre-eminent web marketing SEO/SEM/PPC specialist since 1995. -
Account ManagerLinktub.Com Jun 2013 - Jul 2013We write carefully crafted articles directly related to your business, your niche, and domestically written to ensure that are accepted for publication when submitted to authoritative (sites with a page rank greater than 3 to 6; Domain Authority >20 to 40+ - Alexa Rank >2MM to 500K+) blog/news/interest sites. We have over 30,000 publisher relationships, as well as well as research to find the sites that are within this ranking range, for your clients’ business niche and submission acceptance that is under your direction. The articles are written domestically to insure precise punctuation and grammar, and you are also able to approve article content and be the director of its editorial, social or technical semantic voice. With well placed anchor text to your landing page of choice, along with landing pages of other authoritative sites that relate to your industry/business, a white hat/best practice link-building firm. -
Marketing ManagerDel Amo Motorsports Dec 2012 - Jun 2013Redondo Beach, Ca, UsTwo local motorsports web properties dedicated to two locations. Project Manager, Web Marketing, Analytics & web lead generation efforts. I managed a department of three. • Improved and implemented changes in presentation, page layouts, HTML5, CSS3 and PHP programming for better navigation and positive UX interactivity through our custom CMS. • Developed Social Media strategies and analytics for promotions on Facebook, Linkedin, Foursquare, Twitter, Google+ following production, set news and promotional advertising.• Graphic design and layout oversight for all online assets including, website updates, emails, app updates, affiliate banners and other online media. • Co-marketing with OEM’s - TV flights, Digital and affiliate marketing with motorcycle trade listings.• Research current online graphic trends and communicating these trends to the team. In charge of implementing white-hat SEO best practices and tactical analysis on two websites to ensure increasing CTR rates on the current sites. • Increased Click Through Rate’s (CTR) from 84,000 to 121,000 per mo, in 6 mo, for a resultant $35,000 in search engine advertising if paid through PPC and continues to remain steady• Currently implementing Knowledge Graph and Microdata meta-tagging as specified by Schema.org, Open Graph (Facebook) and Twitter meta-head to expand Linked Open Data on search engine result pages. Implement Schema.org semantic search SEO best practices.• Analyzed business model for maximum effective ROI for content, conversion, project management and lead management.• In charge of the re-launch, re-design and development of main ecommerce site, in progress to improve and maintain consistently high organic ranking performance in ASP.NET. • Delivered positive ROI and built client base on 2 web properties. -
Senior Technical SpecialistOrange County Social Services Administration Jun 2008 - Oct 2010SSA is responsible for planning, implementing, and operating many of the social services programs provided by the County of Orange. The Unicenter Servicedesk Database is responsible for all Calwin (Welfare), Child Family Services, Network and Workstation Helpdesk Tickets for 4700 users. Asset Management and remote services are intermingled with Microsoft SMS services, Active Directory, DNS and LDAP services.SQL 2000/2005/2008 query programming for Unicenter Servicedesk trouble ticket database reportingSQL Database AdministrationComputer Associates Unicenter ServicePlus Servicedesk Administrator. Unicenter Servicedesk installation and upgrade from 6.0 SP1 to 12.5HP ML 570 and ML 370 Installation, upgrade and repair.Server conversion, configuration and administration of Windows servers on VMWare 3.5.SQL Reporting and programming T-SQL with Crystal Reports XI, SSRS, querying and ad hoc report generation.Access database design and reporting.Monitoring, troubleshooting and remediation on site servers and workstations for a 4700 user network.Asset Management implementation on Unicenter Servicedesk 12.5Helpdesk Team Lead. Westfield Group/
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Systems AdministratorWestfield Jan 2007 - May 2008Paris, Idf, FrThe Westfield Group employs in excess of 4,400 staff worldwide in an environment of 450 servers.At the NOC data center I would troubleshoot and supported HP & IBM Servers running Microsoft 2003 Server and VMWare.Installation and configuration of Virtual windows servers on VMWare Server 3.0.2, installation of virtual servers, install applications, memory allotment and configuration to network.Exchange 2003 administration and troubleshooting.Installation and configuration Brocade Silkworm Fibre-center SAN systems. Network line trouble shooting in-house and wide area.Remote monitoring, troubleshooting and remediation on mall site servers.Responsible for Remote site DFS monitoring and backup by replication.Account administration and Group Policy Design. Avocent DS3 Administration. HP Insight Manager Setup and MonitoringSQL 2000 query building for software inventory porting from HelpStar 9.0 trouble ticket and network discovery SQL 2000 database using DTS.Server conversion, configuration and administration of Windows servers on VMWare. -
Mis ManagerOlympic Bancorp Nov 2003 - May 2007an expanding company with new offices being opened nationally. Designed and implement DSL, Cable encrypted VPN with the use of Sonicwall firewalls with failover to serve out Calyx Point and Datatrac with terminal services to remote offices.Generated reports for tracking loans using Crystal Reports.Revamped their ageing systems to new Dell servers and workstations utilizing Windows Server/Workstation 2003/XP.Application Support for MS Office, Calyx Point, Datatrac and Act 6Streamlined Processing operations with Datatrac and PushMX for tracking and web-publishing.I was in charge of life cycle management, streamlining process flow through flowcharting in Visio and documenting using object process modeling, the functions of every facet of data flow for mortgage and escrow, accounts receivable and accounts payable.
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Manager Of Field ServicesGroup Oliver Jun 2000 - Sep 2003Installed, maintained, troubleshoot customer computers and computer networks.Supported customers of every kind, Law Firms, Banks, Manufacturers, Medical, Mortgage, Real Estate, Aerospace and others. I troubleshot and supported them in the field and remotely with network phone support and terminal services. Address customer questions, perform research, supported IT team members at other sites, and monitor customer environments to ensure smooth operation. Ensure that vital networks and configurations are backed up and placed disaster recovery plan to cover hardware failures, rolling black outs and sabotage. Worked in conjunction with the IT team to configure and maintain domain structures, analyze current network infrastructure, and ensure HP servers are operating at capacity. Conducted and directed analysis of highly complex problems and situations concerning system security and provided solutions. Evaluated and proposed complex interrelated Microsoft, UNIX and WAN network systems with SDLC methodology.I wrote and based service contract pricing on averages that sites would spend monthly. Handled contract negotiations.Proposals were written to explain in detail work that was to be performed, why projects needed to be implemented and the benefits reaped by actions required, proposed in detail to clients cost saving vs. expenditure of new systems and vertical market software, calculation of ROI and TCO figures for budgeting and solution selection.
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Mis ManagerImc Plastics Aug 1998 - Jun 2000Design and installation of Windows NT Network, research and developed budget for fiscal year, cost saving to expenditure of new database system. Project managed the installation of a new database system for use in manufacturing. Setup Citrix for Wide Area Configuration and remote management.Cost saving to expenditure ROI of new database system, research and budget analysis for new manufacturing database. Report proved that with a $125,000 expenditure on the new database system a $1,200,000 savings would be realized per year conservatively
Ian Davis Skills
Seo
Web Analytics
Online Marketing
E Commerce
Online Advertising
Sem
Social Media
Web Development
Web Design
Microsoft Sql Server
Analytics
Customer Service
Css
Databases
Php
Team Building
Active Directory
Html
Social Networking
Javascript
Business Analysis
Strategic Planning
Budgeting
Sql
Wordpress
Mysql
Xml
Customer Relations
Team Leadership
Ajax
Vendor Relations
Microsoft Excel
Sql Server
Contract Negotiation
Photoshop
Problem Solving
Word
Integration
Apache
Writing
Programming
Jquery
Access
Microsoft Office
Linux
Excel
Java
Analysis
Documentation
Semantic Web
Ian Davis Education Details
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California State University, NorthridgeComputer Science & Electronic Technology -
Trinity University - NriComputer Networking Technology & Programming
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Christopher Regan UniversitySeo
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Saisoft InstituteComputer And Information Sciences And Support Services
Frequently Asked Questions about Ian Davis
What company does Ian Davis work for?
Ian Davis works for Red Knight Solutions, Llc
What is Ian Davis's role at the current company?
Ian Davis's current role is Digital Strategist.
What is Ian Davis's email address?
Ian Davis's email address is ia****@****ail.com
What is Ian Davis's direct phone number?
Ian Davis's direct phone number is +194948*****
What schools did Ian Davis attend?
Ian Davis attended California State University, Northridge, Trinity University - Nri, Christopher Regan University, Saisoft Institute.
What are some of Ian Davis's interests?
Ian Davis has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Ian Davis known for?
Ian Davis has skills like Seo, Web Analytics, Online Marketing, E Commerce, Online Advertising, Sem, Social Media, Web Development, Web Design, Microsoft Sql Server, Analytics, Customer Service.
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