Digital Marketing Manager
Aliso Viejo, California, Us
SEM/SEO Paid Campaigns, Analytics & Web Lead Generation Efforts. PPC/Display Enhanced Campaigns, Product Listing Ads, Social Media & YouTube campaign management, Influencer Marketing, eCommerce, B2B and B2C-Service or Product, affiliate, referral and paid. Present data through Google Analytics, Google Data Studio, SEMRush, Excel & Powerpoint. Graphic presentations making ROI, CPA and LTV easy to understand. Implementing Google Tag Management (GTM) for enhanced eCommerce tracking to evaluate purchase-funnel performance for analysis and eCommerce shopping integration of WooCommerce for Wordpress. Next Gen SEO, UX Multivariate testing, page layouts, HTML5, CSS3 for better navigation and positive UX interactivity through the Content Management Systems (CMS). Developed Social Media automation strategies and analytics for promotions on Facebook, Instagram, Pinterest, Linkedin, Twitter, Google MyBusiness following production, set news and promotional advertising. Graphic design and layout UX oversight of online assets including, website updates and online media. Research current online graphic trends and communicating these trends to the team. In charge of implementing white-hat SEO best practices and tactical analysis on two websites to ensure increasing CTR rates on the current sites. Implemented Knowledge Graph, Twitter meta-head, Microdata and JSON-LD meta-tagging as specified by Schema.org. Linked Open Data (Wikipedia, DBPedia, Factual, et al ) on SERPS pages. RDFa (Good Relations, Dublin Core, et al) - semantic search SEO best practices. Graphic design and layout UX oversight for all online assets including, website updates, emails, app updates, affiliate banners and offline media. International SEO site-wide semantic research, analysis, ranking maintenance and reporting using Google Webmaster, Google Analytics, Bing Webmaster, Yandex Webmaster and Baidu tools to provide actionable data for search ranking. Social Commentary and Remediation, Reputation Management.