Ian Klein Email & Phone Number

Demand Marketing Leader Generating Growth for Global Brands:• Over 15 years in data-driven, digital-first demand generation; marketing operations, automation and technology; digital marketing strategy and digital experience; online advertising and branding; analytics and business intelligence (BI) across: account based marketing (ABM), product-led growth (PLG), search engine marketing (PPC/SEM, SEO), programmatic media (RTB, DSP, DMP), social, mobile, video, native, content syndication, webinars and (virtual) events, website conversion architecture and optimization (CRO).• Developed and directed multi-million dollar customer acquisition programs for AT&T, Bank of America, Delta Air Lines, GlaxoSmithKline, New York Life, and Visa.• Helped navigate three of these companies through the largest company mergers in their respective histories, as well as supported the iconic iPhone release.• Published in the New York Times Bestseller "Freakonomics" and industry textbook "BuzzMarketing".