Ian Mcintosh Email & Phone Number

Toronto, On, Ca

Rooftop and ground mount energy solutions for residential, commercial and institutional applications.• Accountable for marketing and sales, staff recruitment, field training, brand development, customer relations, product positioning and large account selling.• Market share accelerating ahead of industry curve to top 10% of integrator group, web site is ranked in 80th percentile of measured sites, strong achievements in government municipal contracts, innovative product positioning leading to new selling channels, geographical placement of sales force in residential and commercial tipping points across the province.• Current focus on strategic re-direction to offset wide-ranging shifts in category pricing, selling cycles, regulatory approvals and grid capacity.

Note two separated employment terms - 2001 to 2009 and 1991 to 1997B2B planning for all active Dealer channels / B2C marketing for national service chains and branded tire lines.• Company wide development of consumer marketing programs for Goodyear, Dunlop and Kelly tire brands in corporate stores, franchisees and Dealer channels across the country.• Extensive interface with CTC, WalMart, Ford, Chrysler, GM and large regional Retail Chains.• Departmental management of 3 regional offices.• Continuous category build in brand image dimensions, measured growth in retail sales takeaway, and strong contributions to sole supplier status across multiple channels.• Championed highly recognized retail marketing programs including the successful re-launch of Dunlop to a 4 share in 3 years, the longest running Canadian TV campaign voted “5th Best Liked” by Gallop, and a wide range of ground breaking promotions that repetitiously delivered increased traffic counts – Lear Jet Giveaway, cross Canada Zamboni tour, Dealer wide Texas Hold ‘em tournament, and the internationally acclaimed Dunlop Name Change contest.

B2C for multiple retail service chains and corporate tire lines for consumer, commercial, farm, military and aviation (Recruited from SIR Corp to re-join Goodyear U.S. after 2 year hiatus from Canadian ops).• Department head for a $126 million budget, with management and career planning for 15 direct reports, lead decision making for 5 external agencies, and strategic planning for Dealer Boards.• Consumer Report’s “New Product of the Year”, launch of the U.S.’s largest retail automotive service chain (Gemini), contract holder for NCAA football, NASCAR, Wayne Gretzky, and the U.S. Olympic Swim Team.• Transferred back to Canada in 2001 to assist with re-alignment of Canadian field office operations.

Corporate and store marketing for Jack Astor’s, Alice Fazooli’s, Canyon Creek, and 8 other destination properties from Halifax to Calgary, New York to Carolina.• Multiple store launches to $100k weekly sales.• First branded line of non-alcoholic beverages to 15% consumption share.• First mass media initiatives in major markets, first PR programs for new user acquisition.• Engineered new store launch procedures and traffic lift tactics while re-aligning store staffing assignments.Prior Experience:• Goodyear Canada: Director, Marketing - See GM, Goodyear above.• NutraSweet: Marketing Manager – Co-marketing programs for Coke and Pepsi, Sugar Twin and Equal, Carnation and Nestle.• Sara Lee: Marketing Manager – New product line extensions with Nabisco, Del Monte, and NutraSweet.• NW Ayer and J. Walter Thompson Advertising: Progressive Account Service roles for Listerine, Benelyn, White Swan, DeBeers Diamonds, CCG Bell.• Braun Canada: Product Manager for household appliances and photographic brands.