Ian Elmer Email & Phone Number

Lehi, Utah, Us

Growth, Performance, Demand Generation, and Digital Marketing services.

Park City, Utah, Us

Growing a demand generation motion for an amazing all-in-one company-building platform.

Pleasant Grove, Utah, Us

Initiated GTM strategy, paid media, email, review sites for sales automation product. 74% reduction in LinkedIn CPL. Restructured Salesforce and UTM parameters for actionable data.

Draper, Utah, Us

Built and directed Demand and Lead Generation team of 15 plus agencies, vendors, and contractors focused on Paid Media, Paid Social, PPC, Email, SEO, Website Conversion Rate Optimization, Content, Events, Virtual Events, Radio, YouTube, Direct Mail. Achieved 400% lead growth, producing 100+ thousand MQLs per year, managing up to $36M annual media budgets, for 100% inbound sales motion and high ROI/low months-to-payback CAC. Grew from $8M ARR to $175M+ ARR (marketing-sourced). Email prospecting, nurture, re-engagement, and expansion (lifecycle). Harmonize departmental promotion calendars resulting in better engagement and user experience with 75% fewer unique email sends. 14% MRR growth Q1 v Q2 2022 and met quarterly MRR goals.Team hosted the largest virtual event in HR for 7 years bringing in 50+ speakers to provide amazing "can't miss" content for the HR and business communities.Stevie Award Demand Generation Program of the Year

Draper, Utah, Us

Built and managed a team of Demand Generation Digital Marketers (SEO, PPC, Website CRO, Paid Social, Organic Social, Display, Review Sites, Content Syndication, Email Automation). Grew lead volume 266%. Managed $10 million annual budget. Maintained remarkably low months-to-pay-back ROI across upper funnel and low funnel demand generation activities.

San Mateo, Ca, Us

Sales engineer consulting Enterprise B2C and B2B customers for Programmatic Display and Attribution solutions.

Orem, Ut, Us

Executive Account Manager & Executive Marketing AnalystProvide Marketing Strategy, SEO and Content Strategy, Client Service and Fulfillment operations o Lead generation and attribution focusedo Marketing Increased overall client traffico Increased overall client lead generationo Managed service, fulfillment, & operationso Increased client organic traffic by 53% and online sales by 20% in Q4 2014

Service & Fulfillment Manager of Business, Law, and Finance verticalo Successfully managed 30% monthly growtho Managed fulfillment operations for agency's largest partnershipsDuring my 6+ years of service at OrangeSoda:o Many of my employees received employee of the month recognition. o Service award recipiento Honored by sales department with a motor scooter for proactive pre-sales supporto “Refreshing Service” award recipient o Recognized as a “Bottle Rocker” for going extra mile

Director of Paid Searcho Revamp of PPC department for 33% increase in managed net revenueo 30 person departmento Oversight of 300+ PPC accountsDirector for SMB and Enterprise PPC fulfillment services.

Enterprise Service & Fulfillment Manager o 90% net revenue retention o Created 75+ sales proposals resulting in more than $50,000 of new net revenueTeam provides client service, marketing strategy, Search Engine Optimization and Paid Search fulfillment for all enterprise level clients.

Enterprise Account Managero Managed agency’s brand name clientsProvides client service, marketing strategy, Search Engine Optimization and Paid Search fulfillment for enterprise level clients.

Real Estate Investing. Analyst, Repairs, Sales, Operations.

Kaysville, Ut, Us

Marketing & Sales Managero Introduced SEM marketing resulting in record direct sales revenueso Recruited and supported independent distributor network resulting in record channel revenueo Introduced and produced live event webinarso Developed comprehensive sales study guide and transitioned guide into sales support web portal o Turned a non-profitable product line into profitability within 30 dayso Proposed and implemented new CRM/SFA program Salesforce.como Advisory Committee

Salt Lake City, Ut, Us

Library software sales. Largest company sale in 2003.

Ogden, Utah, Us

Value-added channel sales for Hewlett-Packard. Top sales.

Salt Lake City, Ut, Us

Direct response, website projects.

Salt Lake City, Ut, Us

Formally FJC&N, Traditional agency working on agency's largest client Zion Bank.

Houston, Us

Traditional advertising. Intern hired to full-time employee.