Built and grew the category management department from the ground upGrew from a single person to a team of people working on specific channels and brandsCreated best in class review frameworks and go to market strategies that previously were not in placeGrew the analytical capabilities with new tools and vendors to advance the analytical capabilities of WEBLead annual operational planning, driving budgeting and objectives discussions and set sales benchmarks for sales team

Worked on the Tyson Foods, Mizkan, BlackRock, Abbott and BBVA accounting for 400MM in billable businessLed teams of 5 managers and 8 associates across the accounts as well as helped to drive BI recruiting for entire companyDeveloped and drove learning plans for clients with a roadmap up to 3 years Served as the main point of agency contact with the clients leading quarterly and campaign end results meetingsLaunched several analytical dashboards for clients across all media purchased (combining Programmatic, social, 1P, 3P, OTT, Digital TV, Search, online video and traditional avenues) Presented to C-suite of several companies at annual MMX reviews leading that process from the agency standpoint

Coordinated with Sales and Marketing to implement appropriate pricing strategies Worked to insure profitability of programming and research alternatives where it isn’t profitablePerformed post analysis on trade events to optimize programs or adapt to other retail outletsHelped to manage trade funds insuring strong EBITA growthWorked to optimize Hefty Brand portfolio for the most profitable item assortment Created go to market strategies for marketing plans for the Hefty line of products to increase category share and overall dollar growthForecast for Marketing team based on price and velocity changes on itemsHelped to manager P&L for Waste and Storage itemsWorked with Google analytics, Marketo, Criteo, SAP, PowerBI

Was the Key contact for 3rd party vendors for total RCP data needsPartnered with both Marketing and Sales to set product launch plans and create materials to align our agendas at retail and sales growth projectionsManaged business goals through internal reports and create recommendations for Business unit leaders and CEOHelped to head up Ecommerce initiatives internally as well as collaborating with our retail partners to better position Reynolds and the category in their Omni-Channel approachWorked with Nielsen, IRI, Kantar, Infoscout, One Click, 1010 Data, Numerator

Worked with a wide variety of companies within the CPG and consulting industries totaling over 1 Billion dollars in revenue. Was an outside Brand and Category Manager for these companies creating category and brand analysis to be used with national sale teams and upper management.Acted as a Project Manager with internal teams to connect client with required IRI resources.Helped to sell our enterprise solutions to clients

Called on 14 Krogers and 11 Wal Marts responsible for 6+ million dollars in sales annually. Worked as a category analyst and category sale executive for regional C-store chains in southern TN and northern AL. Helped to mange the team making account calls into those stores.

Gave brewery tours and work beer events around Michigan and the MidwestWorked with event marketing on proper execution of marketing message for each eventHelped in the production and bottling of both beer and spirits

working at a sales intern for a steel distribution company in Grand Rapids. Duties include helping with steel sales to existing clients, as well as generating new clientele. Logistical analysis and inventory management are also an essential roll as I try to help make the operation as lean as possible.

Expanded company in the emerging territoriesAnalyzed sales data and made projections for the coming quarters Put together data for the quarterly investors meeting