Ian Macdonald Email & Phone Number

Trinidad And Tobago

Brantford, Ontario, Canada

Burlington, Ontario Canada

Port Of Spain, Trinidad

Mississauga, Ontario, Canada / Tampa, Florida, Usa

Senior Vice President, Co-pack North American Alcohol Managed Canadian Commercial business, navigating entry into beverage alcohol in Canada.* Leadership: - Valued member of CAPEX team, which ensured budget was dedicated to the most strategic, viable, and cost-effective projects.* Project Manager: - Created new business line – licensing, SOPs, staffing, cross-functional training, customer development, contract development, and more. Results:- largest alcohol contract manufacturer in Canada within 3 years;- most profitable business unit in company’s global operations;- replicated process in company’s US, Mexico, and UK businesses.* Negotiations: - Successfully lobbied provincial government to amend legislation, clearing road for Cott as first-ever licensed alcohol co-packer in province’s history.* M&A team member- conducted due diligence on diversification opportunities.* Relationship Rescue: - Restored largest Canadian customer, Loblaw Companies, through extensive senior level relationship building strategy. Result:- reversed 5-year declines, seeing 8% volume growth and 5% margin increase.* Trend-setting: - Collaborated with Excise Canada to develop first-ever alcohol mass-flow meter receiving system, managing design and installation of first approved alcohol receiving system in Canada.* Financial Acumen: - Came in 10% under on $50M operational / SG&A budget.*Overall Accomplishment: Grew business by 20%+ each year for 5 consecutive years.

Waterdown, On

Leveraged knowledge to develop clients’ business plans, brand strategies, operations, marketing, sales, logistics, distribution, import, export, and license acquisitions domestically and internationally. * Business Development: - Supported Small Brewers’ Association of Ontario as well as a variety of craft breweries, developing successful business strategies, for example:- facilitated a client's rise to the largest Beverage Alcohol contract maunfacturer in Canada.

Tiverton, On

* Strategic Leadership: - Restructured and re-launched brewery, transitioning company from insolvency (loss of $100M) into award-winning and profitable entity:- acquired licensing and permits for new infrastructure including banking, legal, PR, AOR; created new SOPs, KPIs, and marketing strategy.- oversaw P&L , budget of $20M, staffing for 60 positions, planning, production, health and safety, sales, marketing, PR messaging and CAPEX.- innovated premium taste/value-priced category, an industry first.* Overall Accomplishment: - Increased sales by 500% and transitioned failing company into gold and silver award-winning brewer recognized not only in Canada but also in US.

Hamilton, On

Rose to VP role, from entry level sales, within 2 years of hire in recognition of natural business instincts. Managed department’s staff of 23 with full P&L (~$5M), fiscal planning and forecasting responsibilities – volume and SG&A budget.* Business Acumen: - Established sales and service related SOPs and KPIs, sales reporting models, and distribution analyses; established policies and procedures.* Sales and Marketing: - Increased market share from 0.5% to 12%, consistently surpassing goals, in part by introducing a Sales Agency to represent 3rd party products using existing sales force, a strategy that realized incremental revenues. * High Performance Culture: - Led my teams to a positive work environment that boasted the highest retention rate in an organization with high employee turnover.* Industry Leadership: - Key member of Senior Management team, which led brewer to achieve national and multiple local “Business of the Year” awards.* Change Management: - managed a team and budget while operating under CCAA (~$5M P&L), taking organization through uncertainty to resounding success. * Overall Accomplishment: - Conceived and introduced trend setting pricing strategy (2-4 for $24), key to company’s success, changing the Canadian and ultimately North American industry’s sales strategies.

Toronto, On

* Recognized as top performer; increased market share in each brand in portfolio.