Ian Finn, Fcim

Ian Finn, Fcim Email and Phone Number

Product Lead ► Identity (IAM and User and Service Authentication and Cyber Defence) @ Tesco
Farnham, GB
Ian Finn, Fcim's Location
Guildford, England, United Kingdom, United Kingdom
Ian Finn, Fcim's Contact Details

Ian Finn, Fcim personal email

About Ian Finn, Fcim

I love creating winning digital products that delight users; and help take brands to the next level in their journey. It is this enveloping passion that first drove me into the world of digital product, 15 years ago 👨🏻‍💻Having started my professional journey in Brand Marketing & Strategy, I was hit by an epiphany, a decade and half ago. That my combination of both convergent and divergent thinking patterns was most suited to creating digital product solutions, in highly complex environments. Cutting through corporate complexity and intricacies to develop and grow products, that power international brands forwards.In my current role (Product Lead, Tesco Technology), I am able to flex these digital product and customer muscles to the max. From having built solutions to scale online order fulfilment during pandemic times from 800k to 1.4m orders a week, through to building out and running new Product teams and leading on international growth of Tesco’s omni channel ‘Retail Platform’. My work at Tesco has spanned fulfilment optimisation/ robotics, cyber security, personalisation, Customer Identity Management as well as creating Group-wide, converged digital experiences.Throughout my career, I have drawn on (and constantly honed) key skills and expertise areas, that have allowed me to deliver both customer and product value:• Focus on the customerLeveraging the power of insight and data (and customer focus from my Marketing background), to cut through with pivotal, product-led change (such as introducing omni-channel strategy to Sky, building Barclays’ first platform for digital self-service and developing leading edge MyAccount services for Vodafone)• People-centred leadershipBlending both the soft and EQ skills needed, to be an effective leader in Digital Product, leading teams of up to 42 colleagues and to £30m budgets• Diverse and adaptable mindsetLeveraging a ‘T-shaped’ mindset to seamlessly shift gears, and add value, across contexts. Across a range of senior roles (Head of Transformation, Associate Director), and spanning a slew of sectors: Telco/ Energy/ Broadcast Media/ Retail Banking/ Asset Management/ Retail. With senior-level experience spanning six large Multinationals (Telefonica, Sky, Vodafone, Barclays, Fidelity and Tesco)🌍Life is all about balance, in my view. So, beyond the cutting edge world of Digital, you will find me following my passions. Travel is my big one (I have now passed the 50 countries visited mark) and fitness/ wellness is another. I play weekly league hockey, and Yoga and Pilates help keep me centred.

Ian Finn, Fcim's Current Company Details
Tesco

Tesco

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Product Lead ► Identity (IAM and User and Service Authentication and Cyber Defence)
Farnham, GB
Website:
tescoplc.com
Employees:
79913
Ian Finn, Fcim Work Experience Details
  • Tesco
    Product Lead ► Identity (Iam And User And Service Authentication And Cyber Defence)
    Tesco
    Farnham, Gb
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  • Tesco
    Product Lead - Identity, Customer/ Core Apis
    Tesco Feb 2022 - Present
    Welwyn Garden City, Hertfordshire, Gb
    "Serving our customers, communities and planet a little better every day"Working in the Technology directorate, leading teams to develop exciting new capabilities, and optimise existing product performance, in the API/ micro services-powered Customer Identity domain. To power the Tesco Retail Platform and enterprise architecture. Building out bleeding edge capabilities to allow customers to access the full range of Tesco digital products, services and experiences. From Grocery Home Shopping and in-store journeys, through to Tesco Clubcard and everything in between- across the full range of Tesco’s International markets. Helping to support the delivery of core digital services and best-in-class experiences to our customers, via completed end point transactions numbering in the billions/ week. Driving outcomes by focussing on People, Products and Performance. Helping support our brands becoming ‘easily the most convenient, every day’.► Role Focus: Global Product Development role within Technology directorate, of new, user-centric capabilities in support of Tesco.com online fulfilment services for Grocery Home Shopping eCommerce/ Customer Fulfilment. Utilising existing and emerging technologies, optimisation and continuous improvement opportunities. Working effectively in an extremely fast-paced, consumer-driven environment of food retail; balancing velocity with quality of approach✔ Hiring and leading a team of Product Managers to push Tesco Identity capabilities forward to the next level. Overseeing 4x scrum teams, OKRs framework.✔ Leading on strategic direction for Customer Identity for Tesco at Group/ Global level✔ Expanding the platform and capabilities into new markets to maximise reach/ benefits geographically, including Central Europe✔ Stakeholder management across Heads of/ Senior Leadership/ C-Suite (business, Technology and markets, Programme)✔ Leading on pan-API strategy to bring the full benefits of Enterprise Architecture
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  • Tesco
    Digital Product Development ► Online Fulfilment (.Com, Online Fulfilment)
    Tesco Jan 2021 - Feb 2022
    Welwyn Garden City, Hertfordshire, Gb
    Tesco is one of the world’s largest retailers of consumer goods from food to fashion. Serving customers a little better every day in our stores and online is at the heart of everything we do.► Role Focus: Product Development within Technology directorate, of new, user-centric capabilities in support of Tesco.com online fulfilment services for Grocery Home Shopping eCommerce/ Customer Fulfilment. Utilizing existing and emerging technologies, optimization and continuous improvement opportunities. Working effectively in an extremely fast-paced, consumer-driven environment of food retail; balancing velocity with quality of approach✔Leveraging Design Thinking, User Centred Design, User Research, User Segmentation, Digital Transformation, Robotics/ automation, Technology evaluation, Data Strategies, Business Analysis, Enterprise Architecture, Digital Strategy, Customer Journey Mapping, User Behaviour, E-commerce, Digital Strategy, Data Science, Data Leverage (data lake, insights, machine learning/ AI), SDLC, Lean, Agile, Digital Strategy, Storytelling- at problem level, product level, portfolio level✔ Product leadership/ pan product team co-ordination of an innovative new fulfilment proposition designed to dramatically increase throughput, revenues and slots✔ Utilizing a range of methodologies suited to nature of problem to be solved including: Agile, Scaled Agile, Scrum, Waterfall, Aha! and building on modern technologies such as Cloud/ Azure, modular & API platforms✔ Leading on roll out of new modern front and backend online fulfilment platform to transform online profitability, experience, proposition and business outcomes.✔Development of e-commerce fulfilment centre technology including dark stores, regional fulfilment centres, automation and robotics, next generation retail, Central Fulfilment Centres, MFCs and distributed/ multi-point fulfilment, hub stores, click & collect models.Doing my small bit to help feed the nation - during lockdowns & beyond.
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  • If Ventures.
    Director
    If Ventures. Nov 2021 - Present
    Director and Founder of innovative and differentiated property development start up venture.
  • Next Level Digital.
    Product Principal ► Digital Product | Digital Customer Experience | Agile
    Next Level Digital. 2011 - Nov 2021
    Guildford, England, Gb
    Next Level Digital exists to help its customers do just that: move to the next level in digital product/ customer experience.Our mission is to help B2C service organisations (who deliver a largely ‘intangible’ product) stand outthrough the quality and ease of use of the digital customer experience they provide. To optimise these digital touch points in an era when customers are much more demanding and less forgiving of brands than they once were. And all in a world which is becoming increasingly ‘converged’ around consistency of experience across distribution channels (multi-channel) and yet more fragmented in terms of how customers engage with brands (digital device proliferation).Next Level Digital is here to help service organisations (particularly Tech, Media/ Entertainment, Retailers and Financial Services brands) navigate this new, complex world: a world which is also full of opportunities to stand apart through digital experience excellence.>Our Services:• Digital product development & management: Digital Self-Serve/ E-Commerce/ E-Experience• Omnichannel strategies• Digital Strategy• Digital Transformation• Customer/ User JourneyNext Level Digital’s recent clients have included Barclays, Vodafone, Sky, British Gas and BT…acrossprojects ranging from fundamental digital platform transformation, through to front end customer experience overhauls, strategic marketing and self-service portal build.//We look forward to helping you too succeed in today’s inter-connected, digital world.>Specialities:E-commerce, Omnichannel/ Multi-channel, Service Design, Customer Experience, Digital self-service, Digital user experience, Web app design, Agile software development, prototyping, Digital product management, Product development life cycle, Mobile experience, Digital Transformation, CX, Customer Journeys, Product Owner, SDLC, Digital Marketing, Product Strategy, Interim, product specialistTools: Confluence, Jira, Slack, Trello, Kanban, Google Suite
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  • Fidelity International
    Associate Director: Digital Strategy/ Digital Product Lead, Engagement, B2C ► Proposition & Change
    Fidelity International 2018 - 2019
    London, London, Gb
    Fidelity International offers world class investment solutions and retirement expertise to institutions, individuals and their advisers - to help our clients build better futures for themselves and generations to come. As a private company we think generationally and invest for the long term. Helping clients to save for retirement and other long term investing objectives has been at the core of our business for nearly 50 years.We are responsible for total client assets of £297.2 billion from over 2.4 million clients across Asia Pacific, Europe, the Middle East, and South America.► Role Focus:Focussing on bringing the next generation of customer-facing services and digital engagement to Workplace Investing (company pensions): ✔ Developing digital experience strategies and digital propositions in line with business vision and user needs✔ Digital Strategy & Innovation across personalisation, single view of the customer, data strategies and digital simplification✔ Developing new global secure web products to allow investors to better manage their retirement outcomes✔ Leveraging Digital Transformation, Digital Product, Service Design and user centred design techniques to evolve the digital and omnichannel proposition✔ Working in partnership with both regional and global colleagues✔ Development of new global digital experience platform/ secure site✔ Collaborating with diverse range of internal stakeholders from Directors through to Architects, Delivery Managers, UI/UX, Engineeringsee less
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  • Department For International Trade (Dit)
    Digital Product Lead ► Digital, Data & Technology | Agile Full Product Lifecycle (Via Next Level)
    Department For International Trade (Dit) 2017 - 2018
    London, Gb
    The Department of International Trade (DIT) is an international economic department of the UK Government. Responsible for promoting British trade and investment across the world, DIT is also tasked with delivering a new trade policy framework for a post-Brexit Britain. ► Role Focus: This was a senior-level digital consulting role to provide digital leadership, and direction, at a pivotal time in DIT’s development of international trade digital infrastructure for the UK. Working closely with DIT’s senior leadership and board members. My brief was to lead a 'new thrust' in product development performance on a key digital project (to build a bespoke, cloud-native CRM to support international trade growth) that was not going to achieve its objectives. ✔ Critically evaluated the prevailing operating landscape: people, product, process, threats and opportunities✔ Collaborated with, and inspired, a diverse scrum team of 17 around a revitalised vision, direction and new more agile ways of working ✔ Reviewed and revised the MVP; taking soundings from colleagues, specialists and stakeholders. Secured Exec approval for the rationalised MVP✔ Facilitated numerous discovery, workshop, design thinking and prioritisation sessions to feed a re-energised backlog to get the product back on track; whilst helping dramatically increase the amount of shippable product emerging from each sprint✔Impact: through this multi-touch approach, succeeded in helping this landmark CRM product not only launch on time (November 2018, just 4 months after incepting the turnaround strategy) but also to a rapturous reception from the product’s audience of over 3000 internal and external colleagues, spread across 110 countries. Versus the outgoing CRM platform, user satisfaction scores with the new platform trebled, scoring highly on factors such as ease of use and effectiveness in getting the job doneTechniques/ Tech: User Centred Design, Django, AWS, APIs, Agile Scrum, ElasticSearch, DevOps
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  • Capgemini
    Lead Product Manager ►Digital Product Development | Digital Services | Hmrc (Via Next Level)
    Capgemini 2017 - 2017
    Paris, France, Fr
    A digital role consulting into HMRC with Cap Gemini, focusing on digital transformation using the GDS approach. Cap Gemini is a global leader in consulting, technology and outsourcing services: and offers an array of integrated services combining top-of-the-range technology with deep sector expertise. HMRC is a department of the UK Government responsible for the collection of taxes and the payment of some forms of state support.► Role Focus: My role was to lead on digital product development for key citizen-facing initiatives in the PAYE space. Designing, developing and delivering new digital services/ transformation initiatives to digitise, and simplify, HMRC’s engagement with its users (building to Government Digital Services/ GDS standards). Worked closely with policy shapers and process owners (Civil Servants, Cabinet Office) to define, and implement, the new digital agenda.✔ Led full life cycle product design for definitive new digital service for HMRC: to allow users to estimate the impact of taxes on their overall pay (across both UK and Scottish tax regimes) ✔ Defined a way forward on a product that was lacking forward momentum; and which was running out of time against a key target launch date. I quickly set about defining the vision and purpose, shaping the MVP, set up the virtual team and ways of working✔ Working with Scrum/ Kanban methodologies, I worked closely with digital, business and Cabinet Office teams to design and deliver this key new service: from first principles to live service in just two months. Delivered product on time, and on budget, in time for the new 2017/ 2018 tax year; whilst supporting calculations in respect to the Scottish Government’s newly-launched tax bands for the first time✔ This pivotal new PAYE service made a big impact; whilst digitally innovating. Achieving a journey conversion rate 64% ahead of business targets; and being well received by end-users: “really easy to use, and useful tool”
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  • Vodafone
    'My Vodafone' ► Lead Digital Product Manager (Via Next Level) | Digital Product Development Web Apps
    Vodafone 2016 - 2016
    London, Gb
    Vodafone UK is a provider of telecommunications services in the UK, and a part of the Vodafone Group, the world's second-largest mobile company. My role sat within Vodafone’s Digital function.► Role Focus: I was brought on board on an interim basis to help provide leadership and direction for the ‘My Vodafone' (Digital Self-Service) product development function: a large-scale transactional service platform with a user base of over 3 million. Managing the eCare product team, as well as matrix working with wide range of business stakeholders and UX/ UI, software engineering & Technology. Oversight of a multi-£m product development business case. Following a period of transformation, there were significant challenges around re-establishing both a product vision and effective ways of working (within both the direct and wider matrix team). I quickly set about defining and aligning the strategic digital roadmap, addressing and overcoming people and process blockages and instigating a focus on continuous improvement. ✔ In just a four-month period, this focussed approach had enabled the design and creation of 9 digital products/ new features through the product life-cycle to enhance digital self-service capabilities across both web app and mobile web✔ One of these new capabilities included a pivotal, big data-enabled transformation to allow Vodafone to ‘digitally recommend’ more suitable tariffs to customers (based on spend and usage algorithms - discisioning). Covering the full customer journey (from App through to self-service platform), this service-into-sales capability allowed the business to target an incremental £6m of subscription revenue/ year; whilst also enabling improved customer satisfaction and reducing churn risk► Techniques: Leading discovery process, team management, digital roadmap design/ delivery, working with partners/ 3rd parties/ agencies, working with a cross-functional agile team - UX, Design, Front-end to Back-end development.
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  • Bt
    Digital Channel Development/ Digital Marketing (Via Next Level) ► Digital Strategy
    Bt 2015 - 2015
    London, Gb
    BT is one of the world’s leading communications services companies, serving the needs of customers in the UK and across the world, providing fixed-line services, broadband, mobile and TV products and services as well as networked IT services.► Role Focus: This interim role sat within BT TV: BT’s IPTV subscription service. My focus was two-fold: leading on the below-the-line re-launch strategy for BT TV (‘Big TV, Small Price’ campaign) as well as optimising multi-channel performance within a complex, multi-stakeholder business environment. I was tasked with challenging existing ways of operating and, in so doing, drive new levels of business effectiveness. ✔ One of my key deliverables was the development of an innovative new digital marketing strategy, for which I secured Exec approval and funding (for a 400% uplift in customer acquisition volumes, but at lower Cost Per Acquisition: a 29% cost saving). I developed this new, digitally-led approach by bringing fresh thinking to how TV and Broadband acquisition usually worked; and grounding the strategy with a data modelling/ behavioural segmentation approach✔ Also in this role, I facilitated cross-channel (Contact Centre & Online) co-operation and best practise sharing; particularly via chairing weekly Trading Meetings. This focus paid off, with new customer acquisition volumes improving by +20% within just a 3-month period✔ Additionally, I developed several key campaign deliverables to support the BT TV brand re-launch, including: an integrated, content-led copy platform to underpin a multi-£m through-the-line campaign and a highly targeted direct-to-home acquisition pack (to 200k homes) developed in conjunction with content partners Netflix, Warner Bros. and the History Channel► Techniques I used: Agency management, strategy development, senior stakeholder management, Digital Marketing Strategy, Roadmap development, Online/ Offline Integration, data analysis, Digital Strategy, Customer Journey, eCRM
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  • Global Travel.
    Career Break/ Sabbatical: World Travel (Europe, Us, Middle East, The Pacific)
    Global Travel. 2014 - 2014
    Global travel across three continents, spanning the northern and southern Hemispheres, broadening my perspectives on life and different cultures and places.
  • Barclays
    Digital Propositions, Vp (Via Next Level) ► Digital Product | Digital Self Service | Transformation
    Barclays 2013 - 2013
    London, Gb
    Barclays is a British multinational banking and financial services company, with operations in retail, wholesale and investment banking; as well as wealth management & mortgage lending.► Role focus:A senior-level (VP) interim role, focussed on bringing a step-change in digital customer experience to the Retail Bank (B2C). Working within the bank's Digital function, my focus was on developing bleeding-edge digital propositions from concept to launch. All within an extremely fast-paced, highly regulated environment with a diverse range of stakeholders. ✔ Much of my work here was pioneering digital innovation within the banking world. Key amongst these products was the full product life cycle development of the bank's first-ever digital self-service platform for insurance products, ‘MyPolicy’. This new service platform allowed customers to digitally service, adapt or claim on their policy for the first time: negating the need to call in. Designed and delivered in just 16 weeks, this product involved working collaboratively with the full range of specialists (UX/UI, Design, Software Engineering, Technology Architects, Analytics, Offshore Dev teams and Regulatory functions)✔ I also brought public site/ eCommerce optimisation - leading an initiative to re-design the ‘quote & buy’ journeys for Insurance for improved usability (working within Agile Scrum)✔ working across platforms, I also consulted on mobile app (iOS, Android) product development as well as working with the business to devise a product vision and digital roadmap for new Travel Services proposition (including gathering/ refining requirements for a £10m benefits case)A varied, ‘strategic + hands-on’ role: my tenure saw me working across the full range of digital product disciplines: defining digital roadmaps, user story & feature development, rapid prototyping through to balancing a design-led approach with a firm tech understanding (web APIs, A/B testing, customer journey mapping and data leverage).
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  • Sky
    Head Of Transformation(Via Next Level) ► Digital Product | Senior Digital Product Owner |Omnichannel
    Sky 2012 - 2012
    Middlesex, England, Gb
    ► Role focus: My second assignment at Sky. An interim leadership role to lead the product definition (senior Product Owner) for a major programme of digital change to transform how Sky sold its services. Encompassing digital transformation (full stack development/ re-platforming for eCommerce & retail channels), creation of omnichannel capabilities and a ‘joined-up’ customer experience across touchpoints (Single View of the Customer).My role focus was to lead on defining the new capability strategy and into the roadmap/ delivery phase via an Agile methodology. Working with 50+ stakeholders, SMEs and specialist colleagues (UX/ UI, Business Analysts, Software Engineering, Developers) within a £30m transformation agenda:✔ I developed a roadmap of pivotal digital products, including: new eCommerce and Retail front ends, online sale of complex services (e.g. Sky Fibre) & designing the product vision for a omni-channel experience for new customers✔ I drove the re-building of the key acquisition user journeys (eCommerce/ retail) to deliver both a simpler customer experience as well improved conversion rates: online sales failure rate reduced from 30% to 10%; whilst retail agents could complete sales in 40% less clicks (enabling consultative selling)✔ I brought business-wide streamlining/ simplification to dramatically improve business efficiencies/ profitability: e.g. moving niche products to be sold only onlineWorking across the full product lifecycle, this role involved working collaboratively with stakeholders to develop Epics and User Stories (JIRA) - then deliver a prioritised product backlog into sprint. It also saw me developing ‘digital by default’ capabilities across the key user touch points: ‘bundle-building’, self-service and payments. Other aspects of the role - senior stakeholder management (to C-level), persona-led experience/ service design, developing new business operating models and maintaining overall velocity/ momentum for the roadmap.
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  • Sky
    Customer Quality/ Retention Strategy (Via Next Level) ► Customer Life-Cycle Strategy, B2C
    Sky 2011 - 2012
    Middlesex, England, Gb
    Sky is Europe’s leading entertainment company, serving 22 million customers. With services spanning satellite TV, original content, streamed media and broadband/ telephony.► Role focus: Broad-based consulting role focussing on strategy/ initiatives to reduce early life churn across Sky’s Pay TV base. Working cross-functionally to drive forward the customer retention agenda across a diverse range of initiatives spanning customer experience/ engagement, billing & life-cycle optimisation, channel mix and segmentation & targeting.Key role elements: to focus the business on the commercial & efficiency benefits of acquiring ‘less-likely-to-leave’ customers. This involved working closely with department leads to drive a step-change in the profile of customers acquired to Sky TV: balancing customer experience needs with commercial imperatives. Building a roadmap of improvement initiatives across channels (Contact Centre, eCommerce/ Mobile, Retail) and working to senior/ director stakeholder level, I led and facilitated the strategic shift via a data-focussed approach. I chaired a weekly cross-channel ‘churn reduction’ work stream group: focussing on performance/ embedding optimisation initiatives.► Delivered:✔ I led the churn reduction work stream within ‘new customer’ phase of customer life-cycle: optimising the ‘quality’ of customers brought on board to maximize ‘pay & stay’ rates. This enabled an annualised reduction of ‘high churn risk’ customers brought on board of 20,000 (helping drive overall customer retention levels)✔ I co-developed a strategy to dramatically reduce annual rates of bad debt/ fraud to target cost savings of £13m a yearA key role in working effectively at pace, within a high-intensity environment: it also saw me leveraging customer propensity modelling to inform strategy formulation/ implementation across a range of products/ services. Soft skills were also needed: influencing the prioritisation of P&Ls/ channels across the business.
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  • Vodafone Uk
    Strategy & Planning Manager (Via Next Level) ► Customer Propositions Development, B2C
    Vodafone Uk 2012 - 2012
    London, Gb
    ► Role focus: Interim management role in which I was tasked with shaping and developing the Quarterly/ Annual strategic plans for Vodafone UK Post Pay division (integrated planning approach spanning marketing strategy, technology integration and integration of pivotal new propositions, such as 4G). And also taking strategic approach to the next level. I worked collaboratively with senior stakeholders to Consumer Leadership Team level within fast-paced environment. Within a £2.5 billion P&L. B2C.► What I delivered: ✔ I designed, prioritised and delivered Q4 Strategic Plan for Post Pay: secured cross-functional/ exec approval for 85% (11/13) of proposed initiatives✔ I led annual budget setting process (multi-£m Capex & Opex investments) for Post Pay – prioritised investments and managed trade offs in line with strategic investments and ROI✔ Delivered ‘best ever’ Annual Plan (Roadmap) for Post Pay: taking a holistic approach on planning 2013 strategic priorities for Post Pay (including Red Tariff range, 4G readiness/ launch, customer experience)✔ I co-ordinated major segmented consumer research project: to determine launch proposition for Vodafone 4G in 2013✔ I proposed completely fresh 4G proposition concept: which researched well with consumers and entered the long range product road map► Techniques I used included: stakeholder engagement (to Director level), strategic market planning and consumer research. I also needed to align and harmonise the Post Pay strategy roadmap to adjacent programmes including e-commerce transformation and new backend (IT stack) transformation. Following an analysis of the market/ threats and opportunities, I developed a segmented annual strategy in response. I also worked laterally across product groups within Post Pay (such as Roaming, Insurance, mobile devices, m-commerce, loyalty) to align and prioritise the strategyAs well as: Innovation, Marketing Planning, Managing agencies, Loyalty Programme
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  • Centrica
    Senior Propositions Manager (Via Next Level) ► Proposition/ Product Design | Service Design
    Centrica 2011 - 2011
    Windsor, Berkshire, Gb
    British Gas is the UK's leading energy & Home Services provider, serving around twelve million homes in the UK. ► Role focus: Consultancy role focussed on developing the proposition-based response to a pivotal regulatory change in the energy market - Ofgem’s Retail Market Review (RMR). Re-developing British Gas’ energy tariff change in anticipation of the regulatory changes; as well as bringing simplification and improved customer experience to the product portfolio.The focus of my role was to re-assess the way in which British Gas offered its energy tariffs: taking a customer-centric, research-based approach to developing the new product vision. This involved working directly with a wide range of senior stakeholders across the business drawn from Marketing, Propositions, Home Services, Online, Contact Centre and Regulatory.✔ I commissioned a pivotal research project (conjoint) to help inform a refreshed proposition design and product roadmap ✔ I developed a proposition framework for a segmented range of new energy tariffs: focused on simplification for customers, addressing key customer pain points and introducing a daily standing charge (in place of confusing ‘two-tier’ pricing)✔ This project also targeted a multi-million pound growth in controllable contribution for the business over 3 yearsThis fast-paced role saw me working in a complex business and product environment: I focussed on cutting through ambiguity with a customer-centric, data-led approach. The role also leveraged my skills in concept development, scenario planning and strategic alignment: whilst maintaining overall project momentum.
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  • Telefónica
    Senior Propositions Manager/ Product Manager ►Proposition Development | Product Development
    Telefónica 2008 - 2011
    Madrid, Es
    O2 is the UK brand of Telefónica: a Fortune 500 brand. 25m UK customers.► Role focus: This senior-level, perm role was focussed on developing & implementing a cutting-edge, insight-led and customer-centric propositions roadmap across both mobile & fixed telecoms markets. My P&L responsibility ranged from £20-180m revenue product segments. Key to being effective in the role was my successfully blending a customer orientation with relevant technology solutions; and flowing this through into innovative customer/ digital propositions. Working across the full product life-cycle, I developed several cutting-edge propositions during my time with O2:✔ Service Design: I developed a disruptive new Home Broadband proposition from concept to launch, which doubled monthly broadband sales whilst also increasing Home Phone attachment rate (by +200%). Success of the proposition was due to really cutting through (and delivering) on the customer insights: whilst navigating my way through a complex set of technological challenges to get there.As well as delivering a proposition focussed on simplicity, ease of use and value for the customer, the 6 year NPV of the P&L was enhanced by +383% via this innovation - so combining customer satisfaction with customer & profitability growth. This proposition went on to win a clutch of industry awards, including the uSwitch Best Home Broadband Provider, 2012: http://bit.ly/2iDbgjm✔P&L: In the mobile space, I drove up P&L margin by a factor of 4500% (-£150k to £4.5m) in just one year within a £25m/ year business unit. I achieved this by developing and implementing a highly-focused ‘category approach’ to the mobile add-ons product segment; and leading the new proposition strategy across routes to market (Contact Centre, Online & Retail) The role also saw me stand in for the Head of Propositions role for a period of 4 months: focussing on product strategy, roadmap development, strategising future propositions.
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  • Motorola
    Emea Marketing Director (Interim): Companion Products ► Marketing | Product | Digital Leadership
    Motorola 2008 - 2008
    Chicago, Illinois, Us
    Motorola, Inc. was an American multinational telecoms company.►Role focus:My role sat within the Companion Products division of the business, which specialised in the design & production of mobile phone accessory products (such as Bluetooth devices, music, personalisation & mobility solutions) primarily for B2C markets.During a time of intense business/ marketplace volatility, I was brought on board in an interim capacity to provide stability & marketing leadership across the diverse EMEA region. My tenure saw me playing a leading part across the areas of marketing strategy, proposition development, team management & coaching (EMEA team of 6), cross-functional stakeholder management and digital implementation.► What I delivered: ✔ I successfully managed people & process across 20+ markets within EMEA: co-ordinating a geographically-dispersed team and controlling the EMEA marketing budget. Daily co-ordination with in-country teams as well as with Global & Sales functions✔ I led a programme to re-platform & re-energise the customer-facing websites within EMEA to provide a streamlined & optimised user experience in 5 languages✔ I oversaw a fast-paced programme of pan-EMEA product launches: successfully introducing 6 new class-leading products to market across digital, partner and retail channels in a 2-month period✔ I contributed to Division hitting its annual revenue target (£70m) via migrating the brand to a ‘universal compatibility’ positioning, developing new vertical propositions (Amazon, automotive) and driving a continuous improvement mantra across market planning & execution activitiesThis position utilised both my ‘hard skills' (including online/ offline implementation) as well ‘soft skills’ in working empathetically with a diverse range of colleagues/ stakeholders across EMEA. An intensely-busy role, within a fluid busines context, which also called on me to judiciously prioritise my efforts (& those of others) to maximise positive impact.
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  • Sony Mobile Communications
    Marketing Manager, Uk & Ireland ► Brand | Proposition | Campaign Development, B2C
    Sony Mobile Communications 2006 - 2008
    Minato-Ku, Tokyo,, Jp
    ► Role focus:Devising and implementing leading-edge, integrated marketing programmes and campaigns to achieve high rates of sell-through of mobile device propositions. Wide-ranging focus across product customisation projects, brand campaigns, product launch/ sustain campaigns, PR. Managing a £4m marketing budget and £100k PR budget and virtual teams within a £1bn turnover business► Selected highlights:✔ Integrated digital campaigns: led pan-media ‘soft launch’ of flagship W880i device. Generated significant viral interest in device launch (6000 registrants amongst key influencer audience)✔ Brand building/ market penetration: designed and implemented several high profile integrated product launch/ sustain campaigns such as ‘Purple Cyber-shot’ (sold 40k devices in 10 week period) and ‘Design Walkman’ (sold 15k devices in 5 week period)► Techniques I used included: Branding strategies, digital marketing, strategic marketing planning, integrated marketing, email campaign design, digital copy development, viral marketing, PR, ATL, TTL, BTL, budget management, stakeholder management, virtual team management, agency briefing, partner marketing, customised device propositions, packaging design, audience development, in store/ retail marketing, bundle design, customer experience, social media, product launch
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  • Targus
    Emea Marketing Manager ► International Marketing | Brand Development
    Targus 2004 - 2006
    Anaheim, Ca, Us
    ► Role focus: Responsible for devising and implementing the brand development and go-to-market strategy for this leading mobile lifestyle brand. Managing a team of two direct reports, co-ordinating activities across 18 in-country marketing teams (across EMEA) working with marketing agencies and managing regional marketing budget of £500k ► Selected highlights:✔ Digital Marketing: Designed and delivered innovative digital content/ lead generation campaigns: integrating rich media content & themed micro sites with (pan European) pay-per-click ad campaigns and email marketing. Digital campaign for new ‘ergonomic proposition’ secured 350 high quality corporate business leads in just a few weeks✔ Optimised marketing localisation process: Built and process-managed pan-EMEA 'digital portal' to streamline in-country design & print media needs✔ Consumer Insight: introduced brand and market tracking insights (such as GFK)► Techniques I used included:Themed micro sites, content strategy, direct marketing, digital marketing, digital customer experience, copy writing, retail channel development, SEO, PPC, rich media, content development, extranet development, marcoms portal development, managing across geographies, integrated digital marketing, Inbound Marketing, in-store strategy and execution, product bundling strategy, cross-sell, customer value proposition development, market research, budget management
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  • Bosch
    Product Manager ► Product Development | Product Management | Portfolio Management, B2C
    Bosch 2003 - 2004
    Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De
    ► Role focus: Wide-ranging Product role, focussed on cradle to grave product management of a portfolio of over 100 products – and everything in between. Responsible for managing products through the full life-cycle from launch through to retiring mature lines. ► Selected highlights: ✔ Driving brand growth: I successfully managed and optimised a portfolio of over 100 core products (plus tailored offerings) to help boost divisional revenue by 17% (from £23m to £27m, and with improved gross margin) in just one year. Management of product roadmap ✔ Category management: consulted in range planning/ design with key customers, including designing feature-price stepped range for Homebase which resulted in: growing SKU count from 18-20 lines, presence in all stores with innovative POS and a £1m opening order► Techniques I used included: Brand marketing, retail strategy, portfolio management, product life cycle management, custom product development, marketing strategy, P&L management, budget management, proposition development, in-store customer experience
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  • Arqiva
    Product Marketing Manager ► Product Development |Brand Development, B2B
    Arqiva 2000 - 2003
    Winchester, Hampshire, Gb
    ► Role focus: Focussed on devising and implementing new propositions/ campaigns within this £200m wireless/ telecoms infrastructure subsidiary of National Grid Transco (formally trading as: 'GridCom'). High profile and wide-ranging role, working in fast-paced and constantly-evolving environment. Reporting to Marketing Director.GridCom served the end-to-end cellular/ radio network needs of UK mobile operators via its 10,000 site portfolio and integrated services► Selected highlights: ✔ I developed a variety of new customer value propositions- such as an innovative new ‘micro site’ solution. This solution allowed operators to in-fill coverage in dense urban areas, but with reduced levels of capital investment ✔ Brand strategy: I led a highly-successful (and well-received) re-branding project to transition the newly-merged organisation to a fresh new brand identity. Secured a £400k budget from the Leadership Team, I then proceeded to design/ execute a comprehensive re-branding communications campaign across both internal and external audiences. ✔ Promoted to interim Head of Marketing: devising the strategic marketing priorities and agenda and line managing a team of 5.Community Volunteering in role: weekly Young Enterprise Coach at a Warwick Secondary school
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  • Crown Castle
    Account Executive ► Business Development, B2B
    Crown Castle 1998 - 2000
    Houston, Tx, Us
    ► Role focus: A business development role within this wireless infrastructure provider, formed via the privatisation of BBC Engineering. Focussed on developing strategic partnerships with telecoms customers such as BT and (the then) One2One and developing both the breadth and depth of new business. ► Selected highlights: ✔ I over-achieved on my annual new business target by +22% (winning a total of 38 new infrastructure deals in a year against a target of 30). Uncovered a major new business opportunity for Crown Castle to become a partner in a major public services network roll-out✔ Product Marketing: I organised various events and showcases to position Crown Castle’s solutions, including a show-piece customer event which was the world’s first live screening of a sporting event via digital terrestrial TV (the 1998 World Cup final) ✔ Bid Management: I contributed a range of solution options to a pivotal tender to One2One – which helped in securing a landmark 10 year, £120m outsourcing deal for Crown Castle✔ Technology change: I was a member of the project team which worked to introduce a new, integrated CRM system (Siebel stack), providing subject matter expertise for the Customer organisation► Techniques I used included:Business development, bid and tender management, product marketing, proposition development, strategic account management, CRM strategy development, close working with Technology, Radio and Engineering teams, new business development
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Ian Finn, Fcim Skills

Strategy Product Management Mobile Devices E Commerce Digital Marketing Product Development Customer Experience Telecommunications Competitive Analysis Digital Strategy Marketing Strategy Management Mobile Technology Stakeholder Management Digital Transformation Agile Methodologies User Experience Design Coaching Business Case Media Trained Digital Product Development Customer Relationship Management Multi Channel Retail Market Planning Copywriting User Centred Design Customer Retention Scrum Project Management Business Analysis Marketing Communications Planning Profitable Growth Transformation Programs Customer Journeys Service Propositions Self Service Internet Product Development Product Owner Service Design Ecare Leadership Product Lifecycle Management Social Media Marketing Proposition Design Product Strategy Product Optimization Product Road Mapping User Stories Product Backlog

Ian Finn, Fcim Education Details

  • Product Faculty
    Product Faculty
    Product Management
  • University Of Warwick
    University Of Warwick
    Combined With Business Studies
  • Institute Of Data And Marketing (Idm)
    Institute Of Data And Marketing (Idm)
    Digital Marketing
  • Institute Of Data And Marketing (Idm)
    Institute Of Data And Marketing (Idm)
    Data Protection/ Privacy
  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • University Of Warwick - Warwick Business School
    University Of Warwick - Warwick Business School
    And Related Support Services
  • University Of Warwick
    University Of Warwick
    English & American Literature
  • St Ambrose College
    St Ambrose College
    Secondary Education

Frequently Asked Questions about Ian Finn, Fcim

What company does Ian Finn, Fcim work for?

Ian Finn, Fcim works for Tesco

What is Ian Finn, Fcim's role at the current company?

Ian Finn, Fcim's current role is Product Lead ► Identity (IAM and User and Service Authentication and Cyber Defence).

What is Ian Finn, Fcim's email address?

Ian Finn, Fcim's email address is ia****@****ail.com

What schools did Ian Finn, Fcim attend?

Ian Finn, Fcim attended Product Faculty, University Of Warwick, Institute Of Data And Marketing (Idm), Institute Of Data And Marketing (Idm), Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, University Of Warwick - Warwick Business School, University Of Warwick, St Ambrose College.

What skills is Ian Finn, Fcim known for?

Ian Finn, Fcim has skills like Strategy, Product Management, Mobile Devices, E Commerce, Digital Marketing, Product Development, Customer Experience, Telecommunications, Competitive Analysis, Digital Strategy, Marketing Strategy, Management.

Who are Ian Finn, Fcim's colleagues?

Ian Finn, Fcim's colleagues are Shane Moran, Kevin Smith, Bob Timmy, Alfiya Shaik, Daniel Lyndon, Thanaskanthan Sriskantharajah, Raza Ranjha.

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