Stealth startup - Web3, FinTech, Blockchain and Artificial Intelligence (AI)

• Guided Fortune 500, start-up, SMB and community teams/organizations with marketing, communications and social needs.• Developed and launched corporate and product marketing strategies focused on research and competitive analysis, messaging, thought leadership, go-to-market (GTM) plans, sales enablement, demand generation, and market/industry awareness.• Established/expanded relationships with partners, analysts and influencers; served as a corporate/industry spokesperson.• Evangelized adoption and proliferation of emerging technologies; launched alliance, enablement and social plans.• Drove go-to-market strategies to connect customers, content, community, partners, analysts and business development.• Served in interim CMO and other leadership roles (FinTech, SaaS, HealthTech, CPG and beyond); surpassed funding, customer, partnership and revenue goals• Created/promoted branding and social programs for awareness, internal and external thought leadership, community engagement, influencer relations and customer acquisition.• Crafted content for paid and owned properties; established a voice for clients through storytelling; reinforced earned media.• Continuously explored and embraced emerging technology and social engagement trends to make appropriate recommendations and implement action plans with teams.• Oversaw, managed and implemented a variety of activities ranging from traditional disciplines to digital areas (email, SEO, SEM, online advertising, microsites, database marketing, webinars, mobile, social media, blogging and others).

• Established long-term strategy and daily social media tactics with consistent growth across all channels; accelerated CEO focus on accounts, alliances and advanced delivery.• Led global social media team and agency partners, establishing relationships for organization-wide collaboration—despite significantly reduced company-wide/marketing budgets (accentuating reliance on organic social).• Managed interactions with internal teams and external partners to develop creative assets and content-rich social posts based on stakeholder objectives, extending subject matter expertise and business impact.• Experimented to discover ongoing strategic opportunities for each platform; ongoing social listening and analysis (monitored via native channels, Talkwalker and Sprinklr) for assessing industry trends.• Reinforced all significant company moments including announcements, alliance partnerships (Microsoft, AWS, Nokia, EY & others), pivotal companywide launches, events, subject matter expertise and cultural moments with company leaders and nearly 90,000 team members (including Brand Promoter advocates).• Ongoing analysis of business, marketing, content and social media to augment awareness, engagement and CTAs.Examples of impact: • Leading driver of monthly website traffic (via Adobe Analytics).• Industry recognition with 1st and 2nd place Rally Award achievements in April 2023 (“Kid to Kyndryl” campaign).• Catalyst for DWS virtual summit success; organic social drove more than 15% of registrations.• Official launch of Sprinklr to enhance global social media management and governance; collaborated with agency and CIO office on security standards.• Positive share of voice and net sentiment without crisis communications issues.• Ongoing explorations with enablement/eminence, influencer marketing and subsidiary transitions. • Pilot with EMEA region for geo-targeted social media; prompted awareness and increases in followers/interactions/website traffic.

• Crafted, coordinated and implemented social, thought leadership and influencer strategies to reinforce company-wide and industry focus areas (employee experience, future of work, alliances, rebranding, leadership perspectives, SASE/zero trust cybersecurity and more); generated awareness, education, customer interest and demand generation (pipeline).• Served as a trusted advisor for senior executives and respective divisions (branding, product, marketing, engineering, partnerships, communications and human resources) for social media and perspectives; brainstormed, strategized and collaborated with cross-organization teams, as well as industry influencers, analysts and agency partners.• Developed valuable information and interactions to learn from, educate, impact and engage with audiences.• Established relationships with industry colleagues to foster positive perceptions and actions around revenue-driving elements, while exceeding expectations and maximizing budgets (creating reserves for additional activations).

Consulting (in a contract capacity) with the Cisco Advanced Services (AS) organization on digital, social and thought leadership strategy for senior executives reporting to the CEO and team enablement. In conjunction with the customer and employee experience members, reinforcing leaders internally through collaboration across the organization and externally with others (customers, partners, industry participants and beyond).

• Drove digital transformation, customer experience and cognitive applications thought leadership (launch of editorially-independent content marketing efforts, collaboration with subject matter experts and industry influencers, engagement across social platforms and developer/marketing communities, reinforcement of channel/partner relationships, etc).• Collaborated across the worldwide organization on various efforts as part of the newly created solutions group. Efforts ranged from content, campaign and communications initiatives to company-wide efforts with the PR, marketing, sales, partner/channel development, C-level leadership and engineering teams.• Reinforced the launch and general availability of the organization's digital experience management/digital transformation platform, as well as the corporate re-branding.• Advocated and started to implement social selling methodologies with the sales enablement leader to enhance how our business development efforts expand across new enterprise opportunities.• Evangelized the importance of digital transformation, customer experience and emerging technologies across the organization and industry—from C-level and head of department leaders to marketing and developer communities. The company embraced my perspective for "connecting the dots between people, processes and technology to create superior customer experiences" (across all disciplines).• Highlighted as a digital transformation leader and top marketer (CMO) by industry organizations and authorities.

Initiated marketing, social and partnership opportunities for a funded start-up company creating a mobile development platform for native iOS and Android applications.

Elected to the international Social Media Club (SMC) Board of Directors in May 2014 to focus on strategic partnerships for the organization and community of more than 300,000 members across 350+ chapters in 52 countries on 6 continents.

• Pursued to re-join the IBM team (as part of the software division) to address the opportunities and challenges around the Big Data & Analytics group (with a specific focus on Information Management as the social lead ... and additional support for Business Analytics and Enterprise Content Management).• Collaborated with cross-organization teams to enhance communications, thought leadership, digital marketing, social media and influencer relations.• Focused on core areas associated with confidential company-wide strategic partnerships, a significant role at one of the organization's major conferences (Insight 2014 in Las Vegas) and major launch initiatives (including Watson Analytics and IBM DataWorks, among others).• Served as an advisor to guide best practices and offer creative approaches that leveraged different digital marketing and social media opportunities with different groups across the division (Twitter, SlideShare, content marketing, etc).

• Recruited to join Deltek as a marketing, communications and evangelism executive with the company's internal collaboration start-up (dual-reporting into the global CMO and product line EVP).• Spearheaded marketing, communications & creative for internal social collaboration start-up: Kona. Encompassed advertising, thought leadership, events, PR, analyst relations, customer/prospect campaigns, branding, industry speaking engagements, social media, agency management & executive coaching.• Gained recognition from both leading analysts and media through content, social and thought leadership efforts (highlighted on LinkedIn).• Spoke about enterprise collaboration and how technology could empower an organization's teams at the Human Resource Leadership Awards (HRLA) in Washington DC; presented to 150+ HR professionals from mid-size to Fortune 500 companies (resulting in hundreds of new sign-ups for the platform).• Worked with business/technology teams for professional version (partners, early adopters & cross-company global divisions to integrate Kona Business into company's sales, marketing, interactive & storytelling processes). First company-wide launch to all 16,000 existing clients & 1,500+ global associates in company's 30-year history.• Analyzed all of the above in conjunction with trends to craft updated messaging and marketing campaigns across different channels (both awareness and direct response based on different value propositions).

• Full-time contract role to enhance social excellence across global organization (executive to line-of-business functions). Guided all to directly reinforce the voice of IBM, marketing campaigns and thought leadership as engaged advocates.• Facilitated residency programs to educate and propel Subject Matter Experts (SMEs) to actively engage in blogging, social media, video, etc.• Reinforced company-wide shift from traditional messaging to storytelling & content around impact on people.• Joined in the opening of IBM Digital Lab on Madison Avenue in NYC, in conjunction with agency partners.• Leveraged my reputation as a thought leader to have IBM highlighted in "8 Mandates for Social Media Marketing Success" book.• Joined IBM's Smarter Computing division to address challenges. • Initiated Twitter chats; secured industry-leading co-host (Larry Dignan, ZDNet Editor-in-Chief; only one he ever hosted).• Reversed site declines; expanded hub for global launches (PureSystems, etc).• Improved blog traffic & engagement by approximately 30% (team leader's last exec presentation); significant social channel expansion; expanded content & editorial calendars.• Created brand marketing content across blogs, company-owned sites and social media channels to engage communities, influencers and advocates.• Received accolades for enhancing voice of Smarter Computing.• Followed scrum/Agile practices with digital lab team: social listening, influencer relations (internal thought leaders & external SMEs), analytics & cross-company collaboration.• Collaborated across the organization with a variety of internal marketing teams to enhance/reinforce efforts.• Monitored, analyzed and reported on content/social results; shared insights to incorporate in future marketing and product development plans.

Joined regional ("Triangle" - NC) chapter of JDRF to support various initiatives with Type 1 diabetes communication, awareness, interaction and fundraising with the community in the pursuit of a cure. The Communications Committee is comprised of an incredible team of professionals from different organizations that are committed to making a difference in curing diabetes ... and assisting diabetics in living better until that happens.

Helped to launch Millennium Communications with the founder of the firm as the company's first team member.

Active participation with the founders and executive team during the company's initial public offering on The NASDAQ Stock Market.

Worked on various endeavors in the Internet division of a leading technology publishing leader, collaborating with various divisions and new initiatives (portals, advertising, editorial expansions, custom content, business development/content syndication -- with organizations like AOL, NASDAQ, etc, distance learning, content management, online marketing and the foray into community-based online environments like gaming through GamePower).