Ian Grzybowski Email & Phone Number

New York, Ny, Us

Great Lakes & Eastern Division

Midwest & Northeast

Greater New York City Area

• Led the regional team of marketing professionals in best-in-class event execution, focused on delivering high-quality consumer experiences towards driving trial awareness and brand love/loyalty within core 18-34 male/female, upper-income, educated, and affluent demographic• Field marketing liaison to a cross platform of internal business function groups including (but not limited to): Brand, Commercialization, Media, PR, Creative, National/Regional Accounts, Bottler Partners, Sports/Entertainment• Develop breakthrough consumer experiential programs which include: Trial and Recruitment, Consumer Programming, Traditional/Social media, Influencer Events, Sampling, Drive trial, awareness, experiential consumer plans and direct and executing consumer programs/activation projects including tracking budget, following timelines and managing team members

Greater New York City Area

GLACEAU vitaminwater, smartwater, POWERADE, FUZE & NOS(A division of The Coca-Cola Company)-Track marketing performance, gather consumer and competitive insights, and analyze marketing program effectiveness to increase market share and develop consumer awareness resulting in positive growth for all beverage brands in my portfolio-Day to day management of local field marketing sampling teams including hiring appropriate team management, training, evaluating, scheduling, pre-post analysis of events, troubleshooting, being an active motivator/mentor and leading by example, increasing prominent product placement, increasing market share of brands is consistently growing-Partner with inter-agency counterparts to integrate sponsorship strategies and build activation plans for a cohesive national experiential marketing campaign -Radio Programs: Purchased media and maintained relationships with radio stations to create programs that included organic on-air DJ chatter, recorded spots plus on-air/online giveaways which in turn promoted brand exposure and drove consumers to retail. Participated in radio station affiliated events/concerts.-Responsible for “hands-on” management of program execution, workflow, meeting deadlines, and executing brand plans within budget for assigned markets

Denver, Co

• Communicated new client objectives such as venue contracting, 3rd party negotiation, new product launches, thematic events, program wide training seminars, program growth and development platforms • Implemented and fostered new techniques for market management, including, but not limited to; disciplinary action, performance action plans, and market development plans