Through strategic marketing initiatives, I've enhanced brand visibility, aligned products with market demands, and driven sales growth for various clients, including:1️⃣ Product Marketing & GTM Consultant @ TherabodyLeading strategic initiatives in product marketing and go-to-market strategy, collaborating closely with executive leadership. Notable projects include developing comprehensive Product Bible repositioning Therabody's product portfolio in the global wellness technology market, while driving ongoing GTM strategy and providing strategic counsel on product marketing initiatives, messaging, and launches.2️⃣ Growth Marketing Consultant @ Storm3Navigated a transition for an eComm business pivoting to digital healthcare after peak COVID-related sales, laying the groundwork for their marketing framework and driving the brand's transition and growth strategy effectively.3️⃣ Fractional CMO @ Stealth SaaS StartupCrafted foundational marketing elements for an emerging SaaS startup, establishing brand identity and messaging while implementing comprehensive marketing strategies, lead generation, and sales processes.4️⃣ Field Marketing Consultant, North America @ TextkernelDeveloped and executed scalable B2B demand generation strategies for HR Tech and staffing audiences, significantly enhancing US brand awareness and optimizing conversion rates at every funnel stage of their SaaS buyer's journey.

Creating Restoic's brand and technology from idea to execution, our D2C mobile app and enterprise platform offer a proactive approach to athlete mental health which users love. I’ve led this startup through the process of piloting, fundraising, building, launching, iterating, monetizing, and scaling the Restoic App for iPhone and Android. Developing a new category in an existing market, Restoic actively supports over 7,000 athletes worldwide, including clients from the NCAA, MLB, Team USA, NWSL, MLS, and WNBA.

Built and executed the brand and marketing strategy from the ground up, driving 80% year-over-year growth and leading the company's transition from services to SaaS. Guided the organization from product-market fit to scalable growth by positioning AI-driven talent intelligence solutions across high-performance frontline sectors (DoD, healthcare, first responders, professional sports). Created and executed GTM strategy that secured strategic investment and back-to-back Inc. 5000 recognitions, while establishing the company's marketing org and first sales function, ultimately positioning for successful PE exit.

Designed and executed the product marketing and sales GTM strategies for NURVV Run, an innovative "smart insole" wearable technology. Leading all aspects of the US market strategy, including establishing and nurturing relationships with key agency, partner, and retail stakeholders such as Apple and Best Buy, while ensuring seamless coordination with the global team based in the UK.

Operated the largest on-demand delivery fleet in North America, with more than 60,000 active couriers in over 200 cities. My focus was on driving business development through strategic hiring, training, and mentoring of 50 full-time city managers. In addition, I facilitated growth by analyzing data, expanding into new regions, and fostering community partnerships.

Led channel strategy and revenue growth for Jawbone's consumer electronics portfolio, orchestrating successful product launches across North America. Collaborating with cross-functional teams and sales leaders to execute sell-in and sell-through initiatives that expanded their presence while managing key retailer relationships for all of Jawbone's partners in North America, including: Amazon, Apple, Best Buy, Target, Walmart, Kohl's, AT&T, Verizon, Sprint, T-Mobile, U.S. Cellular, Costco, Sam's Club, BJ's Wholesale Club, REI, Dick’s Sporting Goods, The Sports Authority, Academy Sports + Outdoors, 24 Hour Fitness, Equinox, Army and Air Force Exchange Service (AAFES), Navy Exchange (NEX), Marine Corps Exchange (MCX), InMotion, Brookstone, Hudson News, Microsoft Store, Fry's Electronics, Radio Shack, Meijer, Fred Meyer, Office Depot, Staples, Home Shopping Network (HSN), Jet.com, Rue La La, Gilt, Zulily, Groupon, and Nordstrom.

Formed and executed the GTM and sell-through strategy for JAMBOX, the world's first portable smart speaker, resulting in a successful global launch and driving significant revenue growth. In addition, I fostered a community of Jawbone brand ambassadors, leveraging social media and influencer marketing to increase brand awareness and engagement among our target audience.

Built Jawbone’s first-ever field sales team from the ground up, hiring and mentoring Field Sales Managers in 18 markets to increase brand awareness and become the best selling Bluetooth headset at AT&T, Verizon, and Best Buy. Additionally, serving as Jawbone’s Product Training Lead to provide knowledge and skills on how to sell premium smartphone accessories.

Managed 3 regional sales territories, 4 strategic accounts, and seasonal special events including the MLB World Series and BCS National Championship, delivering $20 Million+ in annual revenue.Previously held the position of Shipping and Receiving Lead at Nike Retail, Fashion Island (3/04 – 8/06).