Ian Hameroff Email & Phone Number

Founder and CEO of Fulcrum Group, a boutique tech marketing and go-to-market strategy consulting firm founded in 2019.Fulcrum Group is an instant-on tech marketing firm that helps B2B tech companies accelerate. Accelerate sales, accelerate revenue, and accelerate adoption.We make it easy for you to create authentic and impactful connections at every touchpoint along your buyer’s journey, so you can stand out, resonate, and break through.Marketing and sales leaders trust our product marketing and go-to-market strategy services to deliver rapid results—not random acts of marketing. Accelerate your go-to-market and turn your prospects into customers faster with Fulcrum.

Owner, photographer, artistic director, and business operations manager of an internationally recognized and award-winning fine art photography practice. A 15-year resident of the Pacific Northwest, I originally developed my photographic eye as a short-lived filmmaker in New York. This includes serving as executive producer and director of photography on two independent film productions. I continue to hone both my technique and visual style on shoots across Seattle, the Northwest, and during my travels around the world. My work has been featured in the travel section of The Guardian newspaper, galleries across Washington State, and as part of the Microsoft Art Collection.

Portland, Oregon, Us

Served as fractional CMO and head of partnerships responsible for brand awareness, demand generation, product and content marketing, and go-to-market strategy development. Managed global partnership relationships with Google Cloud, Rackspace, Thales, and Venafi.

Seattle, Washington, Us

Global head of product marketing for the company’s full portfolio of award-winning, interactive educational hardware, software, and SaaS technology. - Rebuilt and resourced product marketing function, actively evolving the department to support an organization transitioning from a traditional hardware marker, to a continuously innovating EdTech solutions provider.- Responsible for core product marketing, sales/channel product content and sales tools, competitive and marketplace analysis, field enablement, outbound product management and strategy, across Promethean's market leading ActivPanel, ActivConnect, and ActivInspire offerings.- Launched ActivPanel Elements series, a 2019 Red Dot Award winning, next generation interactive flat panel front of classroom solution, including core content development, sales and partner readiness, and global market support.- Collaborated with corporate and regional marketing functions to successfully support go-to-market activities from awareness, to acquisition, through usage, and renewal.- Served as senior member of Promethean Product group leadership, driving roadmap and new product introduction, feature prioritization, GTM, and global sales leadership engagement.- Led and mentored a global team of product-focused and sales region aligned product marketing managers across North America, EMEA, and APAC.

Seattle, Washington, Us

Director of Product Marketing for the Performance Management business, with ownership of all aspects of ExtraHop’s core business and marketing activities.- Led several business- and product-impacting strategy projects, including extensive evaluation of re-packaging of product line aimed at developing a new subscription-based pricing model, product re-branding and naming, and new vertical-centric go-to-market- Contributed significantly to 2019 Gartner Magic Quadrant for Network Performance Monitoring and Diagnostics submission resulting in ExtraHop achieving the "Leaders" quadrant for the first time in company's history- Supported business development and partnership activities with Microsoft- Directly supervised a two-member team of product marketing managers

Bellevue, Washington, Us

Global head of product marketing, driving product narratives development, messaging, customer- and partner-ready content creation, sales enablement, and go-to-market strategy for the company's $100M intelligent business process and content automation platform.- Successfully rebuilt the function and department for the company. - Supported sales and 2,000+ channel partners with customer evidence, competitive intelligence, and compelling product demos. - Orchestrated use cases and go-to-market across front office software categories and ecosystems (including Salesforce, Box, DocuSign, Adobe, ServiceMax, Microsoft, et al), industries, functions, and roles. - Established and operate product blog, public product roadmap (roadmap.nintex.com), and manage 20,000 member Nintex Connect technical user community.- Partnered with product management, sales, and channel to influence and validate differentiated and marketable product value propositions, as well as support customer success. - Directly supervised an eleven-member team of Product Marketing Managers.

Redmond, Washington, Us

Senior member of the Office 365 Information Protection (IT security and compliance investments) product group with product management ownership of the email and content encryption capabilities of Office 365: Office 365 Message Encryption (OME) and Information Rights Management (IRM) powered by Azure Rights Management Services. - Defined the value proposition to deliver new product experiences to enable customers to safeguard sensitive content and communications within Office 365 (Exchange Online and SharePoint Online). - Employed the full lifecycle of design, project execution, customer adoption, and evangelism of encryption capabilities. - Engaged deeply with engineering groups across Office, Windows, and Azure divisions to “light up” powerful end-to-end scenarios and use cases for protecting email communications or documents within Office, Windows, and Azure.

Redmond, Washington, Us

Leader of the Office 365 Admin Service Communications and Readiness team chartered to facilitate customer success by empowering the Office 365 admin through actionable service communications and readiness. - Owned service communications operations, Office 365 admin features product marketing, and admin enablement.- Established data-driven marketing practices via product usage telemetry, measurements, and admin comms reporting.- Focused on important Office 365 "run state" experiences: service incident management, change management, service communications, roadmap (roadmap.office.com), and readiness for Office 365 customers, partners, and Microsoft field. - Directly supervised a five-member team of Technical Product Marketing and Operations Managers, as well as several operational vendor resources.

Redmond, Washington, Us

Team and program leader--as well as senior member of the commercial business PR/communications org--of the industry analyst relations programs for the $25B Microsoft Office business. - Set strategy and led execution of AR programs across Microsoft Office 365, Exchange, Lync (now known as Skype for Business), Yammer, SharePoint, and OneDrive for Business.- Drove meaningful engagements with top technology analysts from firms like Gartner, Forrester Research, and IDC, representing company’s market leading productivity applications and services. - Interfaced with the Office division to deliver analyst insights and marketplace intelligence back into product planning and go-to-market strategy development. - Supported commercial sales through infusion of analyst research and engagement with customers and partners. - Directly supervised three-member team of Analyst Relations Managers and managed agency support resources.

Redmond, Washington, Us

Member of the Office 365 technical product marketing team, with product marketing ownership of Microsoft OneNote and several incubation Microsoft Office consumer services. - Served as subject matter expert developing positioning and messaging, product content, competitive analysis, and sales enablement. - Worked with outbound marketing, business planning, public relations, and other cross-functional teams to execute go-to-market strategy for commercial, education, and consumer audiences. - Partnered closely with Office engineering division to define product roadmap and feature prioritization.

Redmond, Washington, Us

Team and program leader for the Microsoft Exchange partner ecosystem across the over 640,000-member Microsoft Partner Network with ownership of marketing, sales, and technical readiness programs, as well as the formulation of go-to-market strategy . - Drove program execution through scale customer engagement engines and Microsoft subsidiaries. - Developed social media communications campaign and served as spokesperson for Exchange partner community. - Spearheaded significant revamp and rebranding of Unified Communications partner program resulting in renewed focus on Exchange partner ecosystem and transformation to cloud services business. - Managed planning and launch execution of the HP E5000 and the Exchange ActiveSync logo program. - Directly supervised three-member team organized by partner types, i.e., Exchange Resellers, System Integrators, ISVs, and Hardware Partners.

Redmond, Washington, Us

Member of the Exchange Product Marketing Group during truly exciting period of transforming a $2B run-rate on premises business to the cloud. Led product planning and evangelism activities for Exchange Server 2010 prior to public disclosure, as well as owned product marketing for the email archiving and e-discovery capabilities in Microsoft Exchange Server and Exchange Hosted Archive. - Formulated workload positioning and messaging, and created sales and marketing collateral for Exchange 2010 launch and post-launch sustained marketing activities. - Defined ISV partner strategy, navigating challenging “coopertition” environment with leading archiving vendors. - Served as email archiving subject matter expert for key customers, media, and leading industry analyst firms. - Partnered with product engineering to define unique value propositions for future product release milestones.- Drove Exchange 2010 value proposition articulation, positioning and messaging development, and marquee product feature naming research.- Conducted worldwide qualitative and quantitative messaging research, establishing a new best practice for the organization that was recognized by Senior Vice President of Microsoft’s global marketing organization.

Redmond, Washington, Us

Member of a highly technical product marketing team within the Server and Tools division, and owned product management and marketing of Microsoft Windows Server networking technologies, including TCP/IP, IPsec, Windows Firewall, hardware offload, and IPv6.- Developed and executed go-to-market plans for secure networking solutions, and overall enterprise networking vision.- Launched Windows Server 2003 Scalable Networking Pack and Windows Server 2008, leading development of product messaging, go-to-market strategy, sales collateral, press/analyst outreach, and field training. - Managed product group outreach and coordination with the technical sales community. - Managed Scalable Networking partner program comprised of 15 networking device makers and server OEMs. Supported key network-layer security solution campaigns partnering with Cisco, Juniper, and Broadcom.

Redmond, Washington, Us

Managed executive communications for business unit’s vice presidents, as part of the Security Business & Technology Unit's marketing communications team. Recruited and hired as an information security industry veteran in support of company-wide "Trustworthy Computing" initiative. - Formulated security messaging strategies and speech development for executive engagements, as well as integrating company’s security messaging into other senior executive presentations, including Bill Gates and Steve Ballmer. - Led cross-group production v-team for monthly webcast on security (Microsoft Security 360).

San Jose, California, Us

Team and program leader responsible for communications and outbound marketing for CA’s information security response capabilities.- Served as leading evangelist and spokesperson for the company’s eTrust brand of security management solutions and global threat research organization. - Directly supervised project management team responsible for security response communications, operational procedures, and premium support services. - Formalized brand identity of CA’s global security response organization improving awareness with customers, partners, and the media. - Managed relationships with top industry analyst firms and world-wide media. Spearheaded major redesign of security response web presence; website consistently ranked as most visited CA web property. - Spearheaded creation of a security alert infrastructure in support of a range of customer services.- Crafted and executed partnership strategy for alliances with Microsoft and Intel. - Delivered keynote addresses at several major IT security industry events world-wide. - Cited as a leading information security expert in print (e.g. AP, Reuters, Nikkei Business, Information Week, eWeek, IDG), and appeared on radio and television (e.g. NPR, CNN, MSNBC, CBS MarketWatch, Fox News).

San Jose, California, Us

Member of the eTrust security business unit's product marketing organization, leading global product and brand management of the multimillion dollar and award-winning CA antivirus product line (including InocuLAN, InoculateIT, VET Anti-Virus, and eTrust Antivirus)- Developed and implemented go to market strategy across multiple sales channels, including product development specifications, pricing, competitive analysis and collateral/sales tool creation. - Served as brand manager for threat management solutions portfolio and chief company spokesperson for CA’s global antivirus research organization. - Owned relationships with industry standards and certification organizations.

San Jose, California, Us

Member of CTO office's advanced development team tasked with driving new research and product initiatives. - Projects included field development and testing of solutions for AS/400 systems management, enterprise identity and access management, wireless communications, and partner solution integration.