The saying ‘give me an acorn and I’ll give you a tree’ could have been made for Ian Hammersley. Working with businesses to design not only stylish but highly responsive and most importantly, profit turning websites, Ian makes it his company’s mission to over deliver.Setting high targets for himself and his award winning ecommerce agency Smartebusiness, Ian’s aim with new clients is to double if not triple their online sales. He comments “A great looking site is only a third of what really matters. There’s no point in the website looking amazing if the customer gets frustrated trying to make a purchase online, the customer service is unresponsive, or delivery is slow, etc. Our raison d’être is make it work, and then make it pretty. We advise our clients on any and every aspect of e-commerce. The website is just one of the elements in the whole process.”Now, ten years later, Smartebusiness has grown to a team of 17 key staff with offices in Manchester and Auckland, New Zealand. Ian advises some of the UK’s leading ecommerce companies including Brook Taverner, Ubisoft, N.PEAL, Naked Wines, Cox and Cox, Divertimenti, Aga and global Japanese powerhouse Nisshinbo. Smartebusiness helped Book Taverner increase their online sales by over 200% in just six months. They also worked with Comic Relief enabling thousands of people to find their nearest Sainsbury’s Sport Relief Mile just by sending a text message.Smartebusiness has been featured in a number of marketing publications including Marketing, Marketing Week and Direct Commerce Magazine.