We’re inspired by what’s under the surface – the substance that really differentiates brands and businesses. We’re brand identity specialists: brand strategy, naming, architecture and visual and verbal identity systems. We work across all sectors with a focus on financial services, professional services and technology brands. Clients include AAR, Adam & Company, Abel & Cole, Avanterra, Battersea Power Station, CBRE, Close Brothers, Coutts, FourPhase, HSBC, Oracle, Remy Cointreau, Serpentine Galleries, TGT, Unilever, Waystone and The WI.

Founder of an award winning brand identity studio that consistently punched above its weight. Simplify. Amplify. It described our attitude and, led by strategy not style, how we worked. Key responsibilities were client relationships, new business, business development, managing internal teams, client presentations, creative director. Clients included Addax and Oryx Group, Archer, Greene King, Nuffield Health, Pets at Home, Sky Italia, TGT, Thunderhead, Towers Watson, TP ICAP.• Rebrand of Greene King, introducing St.Edmund's crown, revitalising the estate signage to increase awareness of Greene King.• Repositioning Nuffield Health following acquisition of Virgin Gyms, new brand identity system, Gyms and Hospitals of the future experiences, increased brand awareness by 72%.• 27 Transform Awards (10 Gold) and Brand Impact Award

Founded Morning Design. Key responsibilities were client relationships, new business, business development, managing internal teams, client presentations, creative director. Clients included Adecco, The Body Shop, Bupa, Centrepoint, Curve Theatre, Knauff, Peace Direct, The Savoy, Sky Italia, Wizz Air and The Women's Institute.• Created new global brand identity for The Body Shop, first major rebrand since 1976. Sold to L'Oreal. • Re-brand of Centrepoint and continued brand guardianship.• Re-brand of theWI, Inspiring Women. UK roadshows to deliver new brand.• Global brand guardians of Adecco, designed Adecco Global Summit in Dubai.

Major achievements included Brand atmosphere and events guide for Barclays Bank. Working in the realms of smell, touch, sound, light, energy, colour. Also projects for Roche, Swedish Match.

Companies include Enterprise IG (now Superunion), Landor, Identica, Williams Murray Banks (now WMH), Stirling NY, Design Bridge UK and Netherlands. Clients include BT, Novo Nordisk, Novozymes, Bayer, Roche, Pepsico, PTT Post, Vericore (now subsidary Novartis), One 2 One (now T-Mobile).

Working with a true design guru, Henry Steiner. A student of Paul Rand, Henry began his company in Hong Kong in 1964. He is probably best known globally for his HSBC logo, the red triangles. Though he will be at pains to add the lettering was not created by him when the Hong Kong Shanghai Bank went global.

Major achievements included corporate re-brand for Reuters and Kooperativa Forbundet (KF). Also involved with UBS re-brand, BA, Vedior, Visa.

Major achievement was the first ever Carling Premiership logo. Otherwise worked primarily with product brands for Woolworths, ICI (Dulux), Barr soft drinks, Lego.