Hi, I’m Ian. I’m a marketer and brand strategist passionate about how communication influences human behavior – for good. I love building additive brand campaigns and messages designed to resonate and scale, generating meaningful demand, customer experiences and business outcomes. Mark Twain famously said, “The two most important days in your life are the day you were born and the day you find out why.” That resonates with me. I’ve always been driven by purpose and mastery, striving to create environments of mutual prosperity, opportunity, and respect – the team, business, customer, and society. I’ve been extremely fortunate to work with wildly inspiring and smart people at some of the world's top brands, and I’ve acquired a diverse set of skills along the way. But I know there’s much more to learn and lots still to grow, which is invigorating. I’m happy about this.Nothing makes me happier than helping someone solve a big problem and unlock a new understanding of their possible. If I can climb a mountain on a bike, rip down one on skis or slide across one on a surfboard, I’m in heaven.Did you ever think you’d be where you’re at today? I didn’t. Let’s move.