Musician turned Entrepreneur Ian Hopkinson is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. The Mad Scientist Digital concept was born in California out of the revolution Napster and the Internet created in the music industry. A professional musician since age 10, Ian toured Europe and recorded with iconic Australian musicians. He was working in the US when the tidal wave hit - and he found he had the skills and the passion to ride the wave and have great fun doing it. His enthusiasm led Ian’s Californian community to label him a digital “mad scientist” and send him in to advise startups in a range of industries. His entrepreneurial spirit and digital creativity set him up for the next chapter of his career. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution.With the recent launch of Terminology, a marketing software company helping you turn small data into big stories Hopkinson's story of enabling small businesses continues. In addition to growing his own businesses, he is heavily engaged in:- the local startup community, (with previous roles as Mentor and Director of the Melbourne chapter of the Founder Institute).- Human Hackers Podcast (with co-host Phil Richards)- A Digital Marketing Mentor at AcademyXI- A Mentor and Advisor to Businesses and Agencies in the U.SA, Europe, and APACFrom my view:This is me. A self-starter, a dreamer, a leader and motivator, a collaborator, a pragmatic and decisive risk taker. A light hearted and adaptable creative type who is versatile, resourceful, open minded and launches new things - often. Sometimes I’m described as “the velvet wrecking ball”. I share my vision in real time and with vigour. I respect opinions and listen attentively. I am even-handed and persuasive. I encourage my friends and colleagues to work on something bigger than themselves. (And even though this is starting to sound like one) I don’t read resumes, I engage with the people. I think laterally and look through data for opportunities. I ask the right questions. I work in the present but live in the future and can describe it. I like to escape the noise so I can think. I build bridges. I leave legacies.Say hello to me on Twitter where I’m making a bit of a splash 👋 @hopkinsonhttps://mobile.twitter.com/hopkinson