-Spearhead the development of organic social strategy for early-stage nonprofit, focused on providing educational resources for aspiring music professionals.-Identify, plan, and execute brand partnerships ranging from virtual events to social media collaborations.

Independent Mix engineer and Producer for independent artists including JM Haze, Bari Cub, .irg, & Jeremy Latshaw.Assist in marketing campaigns, promotion, & social media managementAssist in asset and metadata management

-Created marketing materials (email communications, print mail, social media content) that generated $150,000 in 2023 donations.-Played role in regularly updating website content, contributing to broader audience reach and search visibility.-Cultivated and maintained company brand voice, ensuring consistent brand presence across all communication channels.-Leaded management of key internal communications channels (newsletters, video messages, SharePoint intranet), ensuring timely content distribution to all employees.-Organized internal communications for board of director meetings, collaborating with various teams to design presentation materials.-Worked with external marketing agency to produce narrative-focused video content, highlighting internal teams.

-Developed and executed comprehensive social media strategy that increased engagement by 35% and drove an additional 5,000 followers to company social media accounts.-Curated an optimized content calendar, creating and distributing social content, resulting in a decrease in turnaround time for content creation while maintaining brand standards. -Researched, vetted, and managed influencer relationships, generating 20% increase in brand reach and 10% increase in engagement through strategic user-generated content initiatives.-Partnered with HR Team to effectively communicate important information and updates to all employees during town hall meetings.-Monitored brand perception and provided community management by responding to user comments and direct messages via social media.

Created social media graphics for Instagram & Tiktok. Grew Instagram account by 500 followersScheduled 3+ weekly content posts in Hootsuite, utilizing Premiere Pro, Photoshop & After EffectsPerformed market research on competitors & grew accounts through constant targetingAnalyzed weekly metrics with Google Analytics

Helped develop the platform growth marketing strategy for the first fan-demand-driven global touring platformGrew social media engagement by 90% by leading the daily live music industry news content team and campaignArranged meetings for artist and management partnerships at SXSW 2022 and other major events

Developed digital campaigns to increase client traffic, resulting in a 300% average increase in client traffic.Organized virtual events across Discord community, growing community by 500 membersWrote copy for weekly e-mail newsletter utilizing MailChimp

Organized speaker events with local teachers, engineers, and personalitiesHelped connect students interested in music-related fields around campus

Supervised marketing team in conducting projects and deliver promo eventsHelped run and operate local events

Assisted in artist talent scoutingScheduled recording and mixing sessionsAssisted in artist recording sessions, photography sessions, and live concertsEdited footage of studio and live performances for social platforms

Wrote, edited, and published articles for blog according to deadlinesAssisted in creating and overseeing recording session schedules, coordinating with artists and managers

Assisted the recording of local Philadelphia Artists in World Café Production StudioLead the set up and breakdown of recording sessions