Ian Jacobson

Ian Jacobson Email and Phone Number

Decision Support Analyst, Outside Inc. @ Outside
Philadelphia, PA, US
Ian Jacobson's Location
Philadelphia, Pennsylvania, United States, United States
Ian Jacobson's Contact Details

Ian Jacobson personal email

Ian Jacobson phone numbers

About Ian Jacobson

Ian Jacobson is a Decision Support Analyst, Outside Inc. at Outside. He possess expertise in digital marketing, blogging, social media, online advertising, google adwords and 16 more skills. Colleagues describe him as "Ian is one of my favorite teammates that I’ve ever worked with and is the best manager I’ve ever had. His calm demeanor enables him to take a step back and identify the root of the problem that the team is facing, allowing him to find effective and impactful solutions. He takes employee development extremely seriously, ensuring his team has both the resources they need to develop and the exposure to the rest of the organization to be recognized for the work that they are doing. I am fortunate to have worked with him and I know he’ll always be a huge positive force for any organization he’s a part of.", "I was just reminded of 2 or 3 things that Ian innovated on at Seer and wanted to take a second to make sure anyone who might be interested in employing him knows a few things about him and what I saw hands on working with him over 4 years. Ian is determined, often times he would keep at something until he got it right, once he was bought in on figuring it out, just give him the tools to be successful and be there to help. Ian is innovative, he's not the kind of guy to say "hey everybody check out what I did" but you want to keep an eye on how he solves problems because his ideas often times can help many others in an organization. It was a joy to have had Ian on our team for 4 years, while I was 2 level removed from his day to day work, this was the context in which I worked with him and he was great in these two areas.", and "I had the pleasure of managing Ian for about a year at Tremor Media. Ian is a bright, hard working, responsible employee who consistently made the extra effort to help out his team members. He has exceptional listening skills and possesses a unique ability to adapt well to business change. If you are looking for a dependable self-starter to join your team, I highly recommend Ian."

Ian Jacobson's Current Company Details
Outside

Outside

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Decision Support Analyst, Outside Inc.
Philadelphia, PA, US
Ian Jacobson Work Experience Details
  • Outside
    Outside
    Philadelphia, Pa, Us
  • Outside
    Decision Support Analyst
    Outside Oct 2023 - Present
    Boulder, Colorado, Us
  • Urbn (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
    Digital Analytics, Sr. Manager
    Urbn (Urban Outfitters, Anthropologie Group, Free People & Nuuly) Dec 2021 - Sep 2023
    Philadelphia, Pennsylvania, Us
  • Comcast
    Digital Analytics & Insights, Sr. Manager
    Comcast Mar 2021 - Jun 2021
    Philadelphia, Pa, Us
  • Comcast
    Digital Analytics & Insights, Manager
    Comcast May 2020 - Mar 2021
    Philadelphia, Pa, Us
    Lead team of 4 analysts & data scientists, providing reporting on customer behavior & sales on Xfinity.com. Expanded my scope from previous role to oversee analytics for both new & existing customer sales (4MM total customers/year).Distill data into actionable optimization insights using SQL, Tableau, and Excel, then present performance & recommendations to key stakeholders.
  • Comcast
    Ecomm Insights & Optimization, Manager
    Comcast Nov 2018 - Apr 2020
    Philadelphia, Pa, Us
    Responsible for sales funnel analysis & A/B test recommendations for new customers visiting Xfinity.com. Mapped customer behavior across 20+ pages using tools such as Adobe Analytics, Quantum Metric, and Tableau.
  • Seer Interactive
    Sr. Paid Media Manager
    Seer Interactive May 2017 - Oct 2018
    Philadelphia, Pa, Us
    Developed ad campaign strategies for 5 clients across Google, Bing, Facebook, Twitter, and LinkedIn platforms. Created data visualizations in PowerBI for performance reporting & analysis.
  • Seer Interactive
    Paid Media Manager
    Seer Interactive Jan 2015 - Apr 2017
    Philadelphia, Pa, Us
    Built digital marketing strategy for accounts, developing strategies and tests for Google, Bing, Facebook, Twitter, LinkedIn, and additional platforms. Consistently beat performance goals with 100% contract renewal rate across 8 clients over 2+ years.
  • Seer Interactive
    Paid Media Analyst
    Seer Interactive Jan 2014 - Dec 2014
    Philadelphia, Pa, Us
    Analyzed & optimized PPC campaigns. Conducted analysis of data in Google AdWords, Google Analytics, Facebook Ads, and additional platforms. Implemented A/B tests in order to improve bidding strategy, user experience, and conversion rates.
  • Cato Institute
    Foreign Policy Intern / Marketing Assistant
    Cato Institute Jun 2012 - Jul 2013
    Washington, Dc, Us
    Handled special mailings, email outreach, Google advertising, and social media outreach. Initiated Cato's Foreign Policy PPC campaign in Google Adwords, which drove 200 new user to the website each day. Optimized meta-data for hundreds of Cato publications, resulting in thousands more finds and downloads.
  • Tremor Media
    Account Manager
    Tremor Media Oct 2009 - Aug 2010
    New York, Ny, Us
    Worked with clients such as the Discovery Channel, HBO, and Liberty Mutual on online video advertising campaigns. As the liaison to these clients, launched campaigns, ran operations in Salesforce, optimized ad placement, and compiled final reports. Contributed to over $2 million in repeat sales by increasing click-through-rates and keeping down costs for clients.

Ian Jacobson Skills

Digital Marketing Blogging Social Media Online Advertising Google Adwords Google Analytics Online Marketing Research Copywriting Public Speaking Politics International Relations Marketing Data Analysis Ppc Editing Press Releases Qualitative Research Social Media Marketing Advertising Pay Per Click

Ian Jacobson Education Details

  • Penn State University
    Penn State University
    Advertising
  • Rutgers University - Newark
    Rutgers University - Newark
    International Relations And Affairs

Frequently Asked Questions about Ian Jacobson

What company does Ian Jacobson work for?

Ian Jacobson works for Outside

What is Ian Jacobson's role at the current company?

Ian Jacobson's current role is Decision Support Analyst, Outside Inc..

What is Ian Jacobson's email address?

Ian Jacobson's email address is ir****@****ail.com

What is Ian Jacobson's direct phone number?

Ian Jacobson's direct phone number is (215) 967*****

What schools did Ian Jacobson attend?

Ian Jacobson attended Penn State University, Rutgers University - Newark.

What skills is Ian Jacobson known for?

Ian Jacobson has skills like Digital Marketing, Blogging, Social Media, Online Advertising, Google Adwords, Google Analytics, Online Marketing, Research, Copywriting, Public Speaking, Politics, International Relations.

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