Ian Joyce Email & Phone Number

Remote

Winston-Salem, North Carolina, Us

Executive leader accountable for the Pediatric Brain Tumor Foundation's (PBTF) patient family advocacy, brand strategy and integrated marketing, and digital fundraising teams. These teams collaborate with internal and external partners to engage pediatric cancer patient families, researchers, care team members, policymakers, corporate and foundation partners, pharmaceutical industry stakeholders, and supporters to create better outcomes for everyone affected by pediatric brain tumors.I led strategic initiatives for PBTF, including the planning and hosting of an externally-led patient focused drug development (EL-PFDD) meeting focusing on pediatric low-grade glioma (pLGG). The Voice of the Patient Report from this meeting was published August 2024, and will inform future drug development and regulatory evaluation of treatments for pLGG.

Winston-Salem, Nc, Us

Marketing strategist for businesses in financial services, education, technology, and manufacturing. Client engagements included strategic development informed by market research, workshops, and stakeholder interviews; assessing digital platforms and tools; establishing KPIs; creative concepts and execution; and, reporting, business reviews and sharing key insights. Led digital media planning including SEM and programmatic advertising, web development, and marketing automation campaigns. Created and hosted a series of client education webinars.

I founded August to give organizations across a spectrum of industries a creative, agile, responsive alternative to traditional advertising agencies. Our work served clients in the supply chain services, financial services, education, non-profit, technology, and manufacturing sectors, and included: * Creating and managing a multi-year internal communications program to improve management and staff performance across 50+ global locations.* Supporting the rollout of a billion dollar-plus customer experience initiative for a global entertainment enterprise.* Launching an energy services brand that capitalized on rapidly changing industry and regulatory trends.* Supporting an enterprise sales initiative focusing on infrastructure services for major municipal markets. * Rebranding an educational institution to position it as an answer to questions a growing number of Americans are asking.* Growth strategies for a portfolio of fundraising programs that generate $200 million annually.* Bilingual multimedia communications supporting a non-profit with highly engaged supporters across the US and Latin America.

Atlanta, Georgia, Us

Digital marketing consultant to Fortune 500 clients. My scope of work included business application development, digital advertising, and email marketing strategy. Led agency rebranding and promotion. Part of a multi-disciplinary executive team responsible for new business development.

Au

Digital media strategist. Worked with small and medium sized businesses across a range of industries to develop and implement integrated marketing programs. Led a client education program that resulted in increased visibility and sales. Responsible for business development strategy and management of the agency's sales team.

Accountable for marketing, business development and client consulting for a digital media company focused on digital transformation of health care organizations.

Accountable for the organization's go to market and creative strategies for the company's brand portfolio. Built an in-house marketing agency to serve six water sports equipment and sailing brands in the US and international markets that were acquired through a private equity rollup.