I have been a specialist in user experience design for 15 years.I work with purpose-led organisations to foster a user-centred culture - building greater confidence in strategic and design decisions via a deeper understanding of their customer. I apply a mix of user research; strategy and hypotheses; conceptual design and journey creation; and IA and algorithms to help organisations create user-centred solutions.The solutions are always inspired by how they'll make people feel. They aim to help people achieve what they hoped to achieve; in line with their personal values and ethics.I have a wealth of experience of the creative process; across all aspects of customer experience and the customer journey; from brand/product strategy/proposition to cx and ux design (digital and offline); from engagement to adoption. Always led by positive, person centred listening; fuelled by creativity; and delivered by iterative design thinking."Ian's perspectives are derived from a willingness to dig deep into customer motivations but always grounded in the reality of the business and what it is trying to achieve. Financial Services, intangible and complex as they are, challenge even the most experienced researchers and innovators but Ian has shown time and again that he can cut through the complexity and create customer journeys that make people feel in control of their money." Bruce, Founder/MD at Abundance"His core talent is his philosophy that creative design is all about improving the customer experience: a natural instinct, and skill, to understand the customers’ perspective and translate research insights into compelling customer-centric designs." ​Mark, Founder/CEO at Quickheart