Ian King Email & Phone Number

Turner Valley, Ab, Ca

Calgary, Alberta, Ca

Calgary, Alberta, Ca

Calgary, Alberta, Ca

- Achieve extraordinary marketing success by determining and successfully project managing fully-integrated marketing campaigns that drive brand equity as well as sales both online and in-store;-Participate actively in the briefing, implementation and tracking of large-scale, fully integrated campaign marketing via all communication channels, including digital, social and mobile;-Contribute proactively to the marketing planning process;-Use research and analytics to support decision making;-Partner with external agencies to develop and execute creative campaigns;-Contribute to creating alignment and collaboration between marketing and other functional areas, especially key stakeholders in Merchandising and Store Operations;- Play a proactive key role in building the credibility and reputation of the Marketing organization as one that sets vision and drives the business through a commitment to quality, action, innovation and measurable success;

Calgary, Alberta, Ca

Responsible for the day-to-day execution of the Mark's national flyer program. This includes working with the marketing planning, store operations, purchasing, advertising agencies, print and distribution partners. The execution of the National Flyer Program plays a critical role in the continued success of the business, and is crucial in driving in-store traffic.Responsibilities include:-Build and maintain internal business and external vendor relationships in order to improve and elevate the Mark's National Flyer Program.-Budget management, planning and day-to-day coordination of invoices and expenses to keep the flyer on budget-Manage expectations with internal stakeholders, keep the flyer on-brand and align external marketing campaigns with strategic objectives-Execute and improve the flyer process, and ensure each national event is executed in a timely manner-Create and manager a variety of workback schedules to ensure all teams execute each step in the flyer process on-time.-Work with the content team to ensure photography is executed on-time and on-budget.-Manage change, and execute marketing solutions in a fast-paced retail environment.-Submit and manage all flyer purchase orders, estimates and invoices.-Oversee the complete execution of the on-flyer coupon program.-Work with distribution vendors to optimize and improve the flyer distribution for maximum impact.-Facilitate and collect feedback from all internal departments and the senior leadership team.

Calgary, Alberta, Ca

-Daily operational management and integration of all brand campaigns to ensure creative use for in store print and digital mediums.-Work directly with agencies to create and manage a digital content library for various in store screens and applications that speak to product offering and the Mark’s brands.-Define and develop plans and work back schedules that ensure all projects are delivered to market on time and on budget.-Manage work back schedules with internal and external partners to ensure programs stay on time and on budget and that all processes are followed and optimized.-Worked collaboratively business units to design and execute a digital signage strategy in the Mark's concept store located in West Edmonton Mall.

Calgary, Alberta, Ca

-Worked with internal stakeholders to ensure the proper execution of promotions within the Mark’s POS system.-Planned and executed all card-related initiatives with the planning, delivery & store operations teams.-Coordinated with various external vendors to manufacture and deliver gift cards, promo cards, and carriers to stores on an ongoing basis.-Conducted post-mortems on all initiatives with the analytics team for the purpose of planning more efficient and effective marketing communications.-Assisted in the planning of future marketing campaigns, with an emphasis on how promotions will be executed, tracked and communicated to store locations.-Assisted delivery manager in the creation of a marketing wide POS process document.

London, On, Ca

adHOME, formerly known as Surge Communications, was founded in 1999. The company has grown steadily to become one of the most successful ad agencies in Southwestern Ontario with 25 full-time employees and an impressive roster of regional and national clients. Its work encompasses all facets of traditional media, web and mobile development as well as digital services and social media.As a marketing communications intern my two primary responsibilities include: 1. Facilitating a number of traditional and non-traditional marketing communications programs. 2. Collaborating with marketing to create new ideas for campaigns to support lead generation efforts.

Montreal, Quebec, Ca

As a member of the AIESEC Guelph Communications team I along with other communications members where responsible for the creation of a weekly AIESEC radio show. The show’s purpose was to raise awareness for AIESEC and keep the community informed on the goings on within the organization. The show included interviews with international interns working in the city of Guelph, AIESEC alumni, and AIESEC Students sharing their experiences abroad.

Montreal, Quebec, Ca

The Corporate Relations department of AIESEC Guelph oversees community outreach for the purpose of creating internship opportunities for international AIESEC students. As a member I was responsible for: creating and managing external relationships, utilizing the Salesforce software to log and track sales data, and assist in the creation of internship opportunities within the City of Guelph.

I worked with a team of two others to develop an integrated marketing communications plan through a cooperative project between the University of Guelph and GiveBackVillage.ca. We were responsible for identifying target markets, identifying consumer wants and needs, conducting competitive analysis including SWOT and market environment analysis as well as creating social media executions and planning a fundraising event.

Post-Degree Diploma, Marketing

Bachelor Of Commerce (Bcom), Marketing