Ian Gu

Ian Gu Email and Phone Number

Chief Strategy Officer (CSO) @ muse per se
Shenzhen, Guangdong Province, CN
Ian Gu's Location
Shenzhen, Guangdong, China, China
Ian Gu's Contact Details

Ian Gu personal email

n/a
About Ian Gu

As a result-driven branding and marketing professional, Ian has solid skills in global and multi-cultural strategic communications. His experiences have cultivated his flexibility, adaptability and great attention to details. On top of these, he is well-organized and able to work under high pressure and against deadlines. Born in Guangzhou, China, also known as Canton, Ian is a native speaker in both Mandarin and Cantonese. He spent two years in Australia earning his bachelor degree and another two years in Los Angeles for a master degree in public relations and communications. These experiences better shape him into a multicultural branding professional. He always seeks for opportunities and challenges where he can play out his strengths as an international marketing professional.Competencies: Strategic Communications Planning, Global Brand Communication, Content Marketing, Influencer Marketing,Online Data/Social Media Monitoring & Analysis, Social Media Measurement, Consumer Product Marketing, Experiential Marketing and Event Planning

Ian Gu's Current Company Details
muse per se

Muse Per Se

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Chief Strategy Officer (CSO)
Shenzhen, Guangdong Province, CN
Website:
museperse.com
Employees:
8
Ian Gu Work Experience Details
  • Muse Per Se
    Chief Strategy Officer (Cso)
    Muse Per Se
    Shenzhen, Guangdong Province, Cn
  • Even Realities
    Marketing Director
    Even Realities Jan 2024 - Present
    Shenzhen, Guangdong, China
  • Jmgo
    Associate Marketing Director
    Jmgo Aug 2020 - Sep 2023
    Shenzhen, Guangdong, China
    主导全系列产品整合营销传播及落地执行,同时管理产品营销、数字营销、公关传播及线下营销等四大模块• 产品营销策划:透过市场调研、竞争分析和用户洞察,提炼产品核心卖点和用 户价值主张,制定新品营销传播策略,协同传播部门完成全生命周期营销管理• 整合营销传播:基于品牌节点、销售节奏等,主导品牌营销事件并为销售渠道 进行引流,以销售目标为最终目的整合公司资源,协同电商、零售、设计等多个部门完成大促及品牌节点营销• 团队管理:直接管理产品营销组,指导组员完成各产品线的营销策划;协部门日常运营管理、绩效制定及组织力搭建提升;梳理跨部门协作流程,提升组织协同力及团队作战效率• 主要项目经历:1. 坚果智慧墙 O1 产品营销:全程带领内部团队策划方案,通过三轮比稿赢 下天猫超级品牌日席位,成为当月唯一的数码 3C 消费品品牌,配合新品 上市打造全新品类超短焦投影认知;通过多个短视频爆款持续强化新品认 知,并为电商平台带来显著引流及销售提升2. 电商 618、双十一及品牌十周年大促营销负责人:整合全渠道资源支持品 牌销售节点,配合电商、线下完成销售任务,通过多样化的营销内容完成 品类市场教育,同时为店铺带来有效流量
  • Oppo
    Marketing Planning Manager
    Oppo Sep 2018 - Apr 2020
    Guangzhou, Guangdong, China
    • 整合营销策略:制定新产品在亚太区市场的营销传播策略,基于产品、用户及市场洞察,定位营销机会点;指导亚太各市场整合营销策略,提升营销效果• 产品传播策划:基于营销策略,主导亚太区的内容营销及创意事件,协同广告公司及区域团队,产出营销创意素材,制定传播计划;根据产品节奏,策划多样化的营销事件,并跟进区域团队落地执行• 项目管理:承担亚太区八个独立市场与总部的沟通桥梁,把控营销项目进度,参与并跟进新产品在本地市场全生命周期营销传播规划;协调总部及本地市场不同的营销需求,最大化资源利用效率主要项目经历:1. Reno2新系列亚太区发布:策划Reno2系列亚太区上市传播概念“Storygrapher”,结合产品卖点及系列定位,制作预热期营销传播素材及指导手册,配合本地营销传播内容,强化新品上市认知
  • Bigo Live
    Brand Manager
    Bigo Live Jun 2017 - Jun 2018
    Guangzhou, Guangdong, China
    作为市场部负责人向副总裁汇报,管理六人团队并负责全球品牌管理、公关传播、社会化营销等业务 • 品牌传播:制定BIGO LIVE品牌策略,策划品牌资产包括品牌视频、宣讲物料等,指导全球及区域性的整合营销传播活动,并同时协助其他新产品上线推广• 本地化营销:与区域团队紧密合作,参与区域品牌事件营销活动,包括商务资源洽谈、方案制定、活动执行及效果评估;• 社交媒体营销:带领社媒团队制定全年/季度内容方案及目标,根据不同平台特性策划内容及营销事件,扩大用户社区,提升用户及粉丝的粘度;分析不同区域的需求和情况,分配推广预算,最大化区域社媒推广效益• 危机公关:处理区域危机公关及口碑维护,在全球范围内通过工具及定期追踪进行舆情监控;应对多起突发公关事件,如主播内容违规、民间组织抗议等
  • Netease Games
    Global Brand Manager
    Netease Games Oct 2016 - May 2017
    Guangzhou, Guangdong, China
    作为营销核心成员负责网易游戏首款进军北美市场的手机游戏市场营销工作• 营销策划:撰写营销全案,内容包括核心品牌概念、公共关系、社交媒体营销、意见领袖传播及品牌传播事件;管理美国当地营销公司,制作品牌营销计划及内容,并跟进实际传播执行主要项目经历:1. 游戏首发上线:配合游戏在美加澳新四国首发,获得Google Play游戏推荐位及多家科技、游戏类垂直媒体上线报道,包括Venture Beat,Pocket Gamer等,首周APP自然下载量超过预期KPI
  • Netease Games
    Senior Public Relations Executive
    Netease Games Jul 2015 - Oct 2016
    Guangzhou, Guangdong, China

Ian Gu Skills

Public Relations Social Media Social Media Marketing Event Management Event Planning Crisis Communications Microsoft Office Project Management Integrated Marketing Digital Marketing Social Media Measurement Brand Management Strategic Communications Teamwork Multi Tasking Leadership Media Relations Multilingual Online Marketing Personal Branding Public Speaking Corporate Communications Corporate Branding Seo Sem 社交媒体 Marketing Strategy

Ian Gu Education Details

Frequently Asked Questions about Ian Gu

What company does Ian Gu work for?

Ian Gu works for Muse Per Se

What is Ian Gu's role at the current company?

Ian Gu's current role is Chief Strategy Officer (CSO).

What is Ian Gu's email address?

Ian Gu's email address is zh****@****bigo.sg

What schools did Ian Gu attend?

Ian Gu attended University Of Southern California, The University Of Queensland, 中山大学.

What skills is Ian Gu known for?

Ian Gu has skills like Public Relations, Social Media, Social Media Marketing, Event Management, Event Planning, Crisis Communications, Microsoft Office, Project Management, Integrated Marketing, Digital Marketing, Social Media Measurement, Brand Management.

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